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Service Design Network UK Conference - Smart imprints SDN_2016_v1

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Smart imprints

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Service Design Network UK Conference - Smart imprints SDN_2016_v1

  1. 1. SMART DESIGN Proprietary and confidential 1 The Last Mile Creating impact in underserved health communities through design
  2. 2. SMART DESIGN Proprietary and confidential 2 Hello! Toby Norman Chief Executive Officer Nate Giraitis Associate Director Strategy THE LAST MILE
  3. 3. SMART DESIGN Proprietary and confidential 3 Over 1.5 billion people worldwide lack formal identification, preventing access to essential services.
  4. 4. SMART DESIGN Proprietary and confidential 4 However, current fingerprint scanners are: •  Not accurate enough •  Not mobile enough •  Not affordable enough Biometrics can help solve the identification gap THE LAST MILE
  5. 5. SMART DESIGN Proprietary and confidential 5 A new tech start-up is born Founded by a handful of PhD students in Cambridge Developed fingerprint scanner technology that is: 228% more accurate 4x more affordable THE LAST MILE
  6. 6. SMART DESIGN Proprietary and confidential 6 However, ‘tech in a box’ was not the solution. THE LAST MILE
  7. 7. SMART DESIGN Proprietary and confidential 7 A graveyard of good intentions Too many initiatives to help the developing world end up falling short of their potential. THE LAST MILE
  8. 8. SMART DESIGN Proprietary and confidential 8 Despite the most inspired (and well funded) intentions...
  9. 9. SMART DESIGN Proprietary and confidential 9 …the reality for people doesn’t go as expected Design for non-profit rarely closes the loop with the end user. This results in a world of useless products and unintended consequences. THE LAST MILE
  10. 10. SMART DESIGN Proprietary and confidential 10 Typical model for profit COMPANY CUSTOMER £MONEY PRODUCT Reference: everyonedeservesgooddesign.com
  11. 11. SMART DESIGN Proprietary and confidential 11 The gap created in non-profit sector COMPANY £MONEY PRODUCT Reference: everyonedeservesgooddesign.com DONOR CUSTOMER
  12. 12. SMART DESIGN Proprietary and confidential 12 Closing the gap (the last mile) DONOR COMPANY £MONEY PRODUCT CUSTOMER Reference: everyonedeservesgooddesign.com
  13. 13. SMART DESIGN Proprietary and confidential 13 “How do we design for the last mile?”
  14. 14. SMART DESIGN Proprietary and confidential 14 THE LAST MILE Simprints Deep technical knowledge of fingerprinting technology Recognition and funding Deep expertise and empathy for global health
  15. 15. SMART DESIGN Proprietary and confidential 15 THE LAST MILE Smart Design Enabling those with reduced abilities to administer medicine Enabling smarter energy usage Using cars to train better drivers Improving transportation in India Giving pro athletes an advantage
  16. 16. SMART DESIGN Proprietary and confidential 16 A new collaborative partnership
  17. 17. SMART DESIGN Proprietary and confidential 17
  18. 18. SMART DESIGN Proprietary and confidential 18 Bring the user’s story to the table.
  19. 19. SMART DESIGN Proprietary and confidential 19 Consider digital and physical touch-points simultaneously
  20. 20. SMART DESIGN Proprietary and confidential 20 Universal design THE LAST MILE
  21. 21. SMART DESIGN Proprietary and confidential 21 THE LAST MILE Analysing task flows for multiple use cases Prototyping physical & digital experience flow Defining wireframes for digital UIDefining physical feedback Storyboarding user experience Product service design process
  22. 22. SMART DESIGN Proprietary and confidential 22 How it works THE LAST MILE Simple UI guides collection Can be seamlessly integrated into any existing workflow and application. Frontline worker places a beneficiary’s finger Rugged, waterproof, mobile fingerprint scanner built for the toughest conditions on the front lines. System runs matching algorithm Offline or online. Rapid matching that reduces errors and improves accuracy, compliance and quality. Unique ID links to record and next steps in care Fingerprint serves as a globally unique and secure ID that cannot be forgotten or lost.
  23. 23. SMART DESIGN Proprietary and confidential 23 The end result Health Care Worker & Patient Mobile AppScanner THE LAST MILE
  24. 24. SMART DESIGN Proprietary and confidential 24 The end result Health Care Worker & Patient Mobile AppScanner THE LAST MILE
  25. 25. SMART DESIGN Proprietary and confidential 25 The end result Health Care Worker & Patient Mobile AppScanner THE LAST MILE
  26. 26. SMART DESIGN Proprietary and confidential 26 The end result Health Care Worker & Patient Mobile AppScanner THE LAST MILE
  27. 27. SMART DESIGN Proprietary and confidential 27 The new Simprints experience
  28. 28. SMART DESIGN Proprietary and confidential 28 Global recognition THE LAST MILE
  29. 29. SMART DESIGN Proprietary and confidential 29 Simprints will reach 50,000 people in 2016… and are aiming for 2.5 million next year THE LAST MILE
  30. 30. SMART DESIGN Proprietary and confidential 30 That’s truly great, but what’s the next level?
  31. 31. SMART DESIGN Proprietary and confidential 31 How can we go beyond? How might we create a better service experience? THE LAST MILE How might we enable ongoing service optimization? How might we empower organizations to replicate this?
  32. 32. SMART DESIGN Proprietary and confidential 32 Enable Evolution THE LAST MILE Conceive product and service simultaneously for holistic and intuitive experience Create proof of concept prototype of product and service for testing Enable iterative options to learn throughout pilot Build prototypes, get feedback, A/B testing, repeat…
  33. 33. SMART DESIGN Proprietary and confidential 33 Enable on-going local presence “User Champions” established through our local partners. Upload and gain iterative feedback on UX as it develops. Maintain engagement with community. THE LAST MILE
  34. 34. SMART DESIGN Proprietary and confidential 34 Work with organizations to write the right brief to be solved. Insist on more than involvement at decisions, but engagement throughout the process. Where appropriate, teach the tasks instead of doing them yourself. THE LAST MILE Give your process and tools away
  35. 35. SMART DESIGN Proprietary and confidential 35 SECTION HEADING
  36. 36. SMART DESIGN Proprietary and confidential 36 Simprints conducting their own research
  37. 37. SMART DESIGN Proprietary and confidential 37 Successful field testing in Nepal and Bangladesh
  38. 38. SMART DESIGN Proprietary and confidential 38 Community Healthcare WorkerNon-profitLocal User Champion
  39. 39. SMART DESIGN Proprietary and confidential 39 What could this mean, in the big picture?
  40. 40. SMART DESIGN Proprietary and confidential 40 Better informed product / service concepts in the hands of those who need them. Design and user experience prioritized and supported by aid organizations. Aid funding is better spent, with less unnecessary waste. THE LAST MILE No more graveyards of good intention
  41. 41. SMART DESIGN Proprietary and confidential 41 Products are updated with on-going support, enabled by digital communities. Real local engagement to create tools for change. THE LAST MILE Living product services for everyone
  42. 42. SMART DESIGN Proprietary and confidential 42 A model that empowers non- profits to have even more impact. Bringing the power of design to the world’s biggest problems. THE LAST MILE Design-capable companies for global change
  43. 43. SMART DESIGN Proprietary and confidential 43 Close the loop in the last mile of design.
  44. 44. SMART DESIGN Proprietary and confidential 44 Thank you! London New York

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