10. Socratos
• Enterprise application service for online market
research.
• Turn key solution.
• Manage and fulfil the complete research process by
web.
• Unique in features, scalability and easy of use.
11. Socratos
• Survey & panel management software
– ‘one-stop-solution’ for online research
– Conduct your research under own management
– Online and user friendly environment
– Cloud computing – no installation required
12. Socratos’ advantages
Faster & Better Satisfied IT department
Automate time-consuming tasks Cloud computing: no need for
local implementation
Integrate with current dashboards via No need for previous knowledge or
API constant IT support
Satisfied Financial Department Satisfied Users
User-friendly WYSIWYG* with clear
Clear total cost of ownership
overviews & help functions
Extended user management functions
License structure with no hidden costs to provide users with needed rights &
& clear ROI restrictions
*What You See Is What You Get
13. Dedicated Panel
• Own customer panel for
– Research
– Marketing
– Communication
with community environment
• Fast & accurate insights of brand fans
• Extended profiling for research & MarCom purposes
15. iVOX TOOLS
Easy to use Web based
Interactive Fun Web 2.0
User generated content
Modular Full service
Customized Client look&feel
16. iVOX TOOLS
• Interactive web apps
• Gain insights of
different niche groups
• Different approaches
based upon research
needs
• Involve customers with
positive research
experience
• Create viral buzz &
website traffic
(integration with social
media)
17. iCommunity
• Online Research Community
• 50-150 customers
– Discussion on different ideas, concepts, insights, …
• Duration: 3 weeks – 3 months
• Gradual construction towards brand co-creation
• Interactive environment with
moderator and panel manager
18. iCommunity
• Neutral or branded
– Different profiles: users, non-rejectors, non-users, …
• Different purposes
– General: insights in the market
– Specific: brand attitude
– Co-creation
– …
22. iDEA
• Crowd sourcing, Wisdom of Crowds
• Input of ideas/views/opinions
• Evaluation / rating of the input of others
• Qualitative list of outcomes rated
opinions/views/MarCom ideas
• Viral buzz effect
24. iCOMPARE
• Profiling / Segmentation of participants
• Cluster analysis based on previous defined
profiles
• Output = segmentated database with contact
information
• Compare with friends &
famous people
• Viral buzz effect
26. iREPORTS
• Interactive reporting environment
• Live data representation
• Click through graphs for more details
• Integration of filters & segments
