As a company, if you feel the ambition to make or develop smart products, you encounter several challenges while doing so. This presentation wants to give you some inspiration in order to select some relevant topics in the context of building smart product for your company. Introducing smart products involves many different aspects. It is often a more complex discussion than on enabling technologies alone. It can require rethinking of the actual technology & product development, of organizational, engineering & design aspects or even impact your current business model, revenue streams or the market your are in. On the other hand you as a company might be in possession of technology that can enable other companies to create smart products.

1. Welcome to #innovate11!
© Sirris | www.sirris.be | info@sirris.be | 10-6-2011 1

2. Welcome to #innovate11!
Smart products: why and how?
Jeroen.deleu@sirris.be
© Sirris | www.sirris.be | info@sirris.be | 10-6-2011 2

3. Driving industry by technology
• Mission?
To help companies implement technological innovations
Federation Collective centre
for the technology industry of the technology industry
• Nonprofit organisation
• Industry owned
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4. Some Facts & figures of 2010
5062 interventions per year (advice, projects, services)
Of which 75% for SME’s
within 1848 different companies
> 130 technology specialists – 6 different sites in Belgium
•Materials Engineering •Additive Manufacturing
•Production Technology •Software Engineering & ICT
•Mechatronics •Technology Coaching
Extended partner network - optimal project funding (public & private)
© sirris | www.sirris.be | info@sirris.be | 10.06.11 4

5. Mission statement in practice
Making the right technological choices
for sustainable economical growth
Translating new technologies in
tangible products for a company
value innovation
Taking into account the business through
& technology strategy of the company technology
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6. A good reason for innovation…
cost (€)
sales (€)
innovation
new
new <5y
<5y
old old
>5y >5y
0 5 year
= Defining on Successful cost reduction
 Concentrate
a optimisation and
 Concentrate on new products, services and processes
Technology & Product Strategy 7

7. SMART as a Product or Technology Strategy
Sirris & Agoria identified this theme
as highly important for the technology industry
because of its disruptive potential
to create new innovative products
and so creating sustainable growth
"People are very open-minded about new things
- as long as they're exactly like the old ones.”
Charles F. Kettering
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8. Definition of SMART: a tentative consensus
A Smart Product
• uses information about itself, other products, or its
environment
• to provide new or multiple functionalities
• that are able to differentiate the product in a particular
market
A smart technology
• can be turned into an offering
• that enables other products to become smart products
© Sirris | www.sirris.be | info@sirris.be | 10-6-2011 9

9. • Smart composites
• Smart body protection
• Smart eco-system infrastructure
• Smart learning
• Smart systems
• Smart fertilizing
© Sirris | www.sirris.be | info@sirris.be | 10-6-2011 10

10. Too many opportunities…
• Technology related themes
• E.g. Material based technologies and ICT
• Product & market related themes
• E.g. New application domains
• Product engineering related themes
• E.g. Key design constraints (safer, faster,…)
• Business related themes
• E.g. new business models
 Clearly a more complex discussion combining
new investments, new revenue streams, new markets…
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11. ICT technology & the market!
• Information Technologies (of all kinds)
double their power about every year…
(price performance, capacity, bandwidth etc.)
• This technological
change is
exponential…
Source R.Kurzweil
© sirris 2010 | www.sirris.be | info@sirris.be | 10-6-2011 12

12. Consequence #2:
It is more difficult to stand
Big challenge for ICT Product Builders out with your product in the
product jungle.
number of ICT devices
associated to the user
Consequence #1:
Users devote less
time to each product
Product builders are in a competition model
to get the user attention
User attention
bandwidth
time
1980 1990 2000 2010
© sirris | www.sirris.be | info@sirris.be | 10-6-2011 13

13. SMART = a way to optimize
the user attention bandwidth Smart augmented
entertainment and
Smart decision support augmented vehicles.
systems (e.g. safety
critical systems) number of ICT devices
Innovate with data associated to user
Systems that interpret
• Introduction data streams for
large
the user
• Dr. Elena Tsiporkova, Senior Technology Advisor,
Sirris
“Empathic” Products User attention
that are aware of the bandwidth
• Data Driving innovation
intentions of users
• Gabriel Reid, Senior Software Engineer, TomTom
User attention
Smart Products as a differentiator ! bandwidth
• Traffic data and mobility content
• Dr. Steven Logghe, Chief Traffic, BE-Mobile
• Lily, Smart Data at Scale made Easy
• Steven Noels, CEO, Outerthought time
1980 1990 2000 2010
14

14. Smart products
with (smart) materials
WBCSD Vision 2050
(The World Business Council for Sustainable Development)
Next innovation wave
= about sustainable innovation
= about smart innovation with materials
© Sirris | www.sirris.be | info@sirris.be | 10-6-2011 15

15. Smart materials make Smart Products
= a response to megatrends
[Environmental]
Materials that are sustainable
(they have to ensure longer lifetime &
decrease environmental impact) [Geopolitical]
Less strategic (or scarce) materials
that are less available e.g. in Belgium
[Technological]
Smart Materials or smart
combinations
of materials to increase the
effectiveness of materials
used (Multifunctional,
Functionality on demand, ...)
© Sirris | www.sirris.be | info@sirris.be | 10-6-2011 16

16. Smart Products
• Smart Products using smart materials to respond to a
changing business environment: Materials
Smart Product with Smart
• Introduction:
• The drive Why use bricks when self-healing composites are available?
to do less with more
(C2C, sustainable materials,Research Director, Sirris Wallonie
• Umberto Baraldi, netshape
functionality, ...)
• Replace or avoid scarce materials by a smart
• The mirror material and its inclination
replacement Joris Vanbiel Holocube
•
• Think multifunctional by printing
• Smart products
• Use Smart Materials Vanenhance
• Prof. Dr. to Parys, Sensortex/HoGent
product features & suprise your
customer Smart labels for real-time condition monitoring
•
• Rethink your business model if Innolabel
• by Chris Van Sebroeck,
required
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17. Where to start?
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18. Smart Products & new business models
have great potential, but many challenges remain…
• Can be very disruptive to apply
• Need for out of the box thinking
• Which technologies to apply?
• Need for technology watch specifically for Smart Products
• Which are the specific opportunities for your product?
• E.g. Personalized content search (still available restos on Saturday)
• E.g. wake up call combining planning and traffic information
 Need for a structured think framework
• Can have a large impact not only on the product but also the
business model
• Need for careful realization planning
• Need for risk assessment
© sirris | www.sirris.be | info@sirris.be | 10-6-2011 19

19. “Let’s Smartize your product”
hands- on workshop
• No introduction 
• Wim Codenie
• Program manager ICT & software engineering,
Sirris
• Hans Vercammen
• Business unit manager product & process
innovation, Sirris
© sirris 2010 | www.sirris.be | info@sirris.be | 10-6-2011 20

20. We wish you some inspiring ideas to take home!
#innovate11 © Sirris | www.sirris.be | info@sirris.be | 10-6-2011 21