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Story Architecture: Crafting Transmedia Design

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A talk given in San Francisco Nov. 2

our contact info:

Siobhan O'Flynn - sioflynn@me.com
Karine Halpern - ziasme.paris@gmail.com

Published in: News & Politics, Business

Story Architecture: Crafting Transmedia Design

  1. 1. Story Architecture Crafting Transmedia Design StoryWorld Conference & Expo November 2, 2011 @StoryWorldConf #SWC11 Siobhan O’Flynn & Karine Halpern @Sioflynn @KHenthuZiasm
  2. 2. <ul><li>TRANSMEDIATORS </li></ul><ul><li>&quot;Everyone is a storyteller!&quot; </li></ul>WHO ARE WE?
  3. 3. CREATORS FANS STORIES THE IMMERSIVE WORLD
  4. 4. PRINCIPLES FOR DESIGN <ul><li>Non-linear SPATIAL storytelling </li></ul><ul><li>Break the 4th wall => Augmented </li></ul><ul><li>Social (relationships, sustainability, Social Media Marketing) </li></ul><ul><li>Participatory and/or UGC </li></ul>
  5. 5. Two Poles FILM or BOOK or GAME or any I.P. TRANSMEDIA Tent pole Other media unimportant Silo design One-way communication unresponsive Distributed Other media equally important Integrated design Networked communication responsive * IP = Intellectual Property
  6. 6. Two Poles Marketing Transmedia Crossmedia Social Media Transmedia Integrated strategies Native Transmedia
  7. 7. Two Poles in Transmedia STORY EXPERIENCE Linear Story Non-Linear to be reconstructed as a whole Story designed Loose Narrative Game Design As Narrative Architecture Participatory Story Emergent
  8. 8. Are you more Transmedia Storytelling or Transmedia Experience?
  9. 9. Get more of the plot organically &quot;I believe that storytelling has the power to create positive change in the world. Audiences today want to be more involved in stories&quot; Tim Kring 2010 Digital Emmy Pioneer Award winner for transmedia storytelling
  10. 10. Shift to SPATIAL DESIGN for transmedia stories <ul><li>Non-linear narratives open new narrative SPACES </li></ul><ul><li>FANS move between multiple platforms </li></ul><ul><li>Characters & story ARCS extend in time & platforms </li></ul><ul><li>Multiple points of ENTRY into the story universe </li></ul><ul><li>Interactivity: affect + remix + write STORY </li></ul><ul><li>Interactivity: innovative interface DESIGN (UX) </li></ul><ul><li>Linear Content = asset for passive audience </li></ul>
  11. 11. http://athinklab.com/transmedia-storytelling/case-study-example-the-three-little-pigs/
  12. 12. IT'S ALL EXPERIENCE STORY EXPERIENCE Linear Story Non-Linear to be reconstructed as a whole Story designed Loose Narrative Game Design As Narrative Architecture Participatory Story Emergent
  13. 14. 5 E’s of Experience Design ENTICE Adapted from © Conifer Research 2002 ENTER ENGAGE E-MOTION EXTEND
  14. 15. ENTICE Adapted from © Conifer Research 2002 ENTER ENGAGE EXTEND 5 E’s of Experience Design Attractors foster anticipations and set expectations E-MOTION
  15. 16. ENTER Adapted from © Conifer Research 2002 ENTICE ENGAGE E-MOTION EXTEND 5 E’s of Experience Design Signposts guide and orient to the Experience
  16. 17. ENGAGE Adapted from © Conifer Research 2002 ENTICE ENTER EXTEND 5 E’s of Experience Design Artifacts, actions & exchanges Maintain & extend connections E-MOTION
  17. 18. E-MOTION Adapted from © Conifer Research 2002 ENTICE ENTER ENGAGE EXTEND 5 E’s of Experience Design New Enticement
  18. 19. EXTEND Adapted from © Conifer Research 2002 ENTICE ENTER ENGAGE 5 E’s of Experience Design Reminders keep you connected to the Experience & Motivation to share it E-MOTION
  19. 20. @TransmediaReady
  20. 21. @TransmediaReady = @KHenthuZiasm @cynthiajabar @poburke @n_Aya
  21. 22. @TransmediaReady = @KHenthuZiasm @cynthiajabar @poburke @n_Aya
  22. 23. @TransmediaReady = @KHenthuZiasm @cynthiajabar @poburke @n_Aya
  23. 24. @TransmediaReady @TransmediaReady = @KHenthuZiasm @cynthiajabar @poburke @n_Aya
  24. 25. @TransmediaReady = @KHenthuZiasm @cynthiajabar @poburke @n_Aya
  25. 26. @TransmediaReady = @KHenthuZiasm @cynthiajabar @poburke @n_Aya
  26. 27. @TransmediaReady = @KHenthuZiasm @cynthiajabar @poburke @n_Aya
  27. 28. ARE YOU READY? STORY = EXPERIENCE QUALITY = VALUE
  28. 29. Selection of Resources in English... <ul><li>www.henryjenkins.org </li></ul><ul><li>http://www.henryjenkins.org/2009/02/if_it_doesnt_spread_its_dead_p.html </li></ul><ul><li>http://lanceweiler.com </li></ul><ul><li>http://buildingstoryworlds.tumblr.com/syllabus </li></ul><ul><li>http://workbookproject.com </li></ul><ul><li>www.ChristyDena.com - www.UniverseCreation101.com www.YouSuckAtTransmedia.com </li></ul><ul><li>http://sharedstoryworlds.com - http://metascott.com/transmedia-events </li></ul><ul><li>http://www.starlightrunner.com/transmedia </li></ul><ul><li>http://storylabs.us www.personalizemedia.com/randomizers </li></ul><ul><li>http://muchtoolong.blogspot.com/2010/12/transmedia-in-2020.html </li></ul>
  29. 30. ... Selection of Resources in English <ul><li>www.transmediaresources.com </li></ul><ul><li>www.transmediastoryteller.com </li></ul><ul><li>www.transmythology.com </li></ul><ul><li>www.transmediakids.com </li></ul><ul><li>@StoryWorldConf www.storyworldconference.com #SWC11 @storycentral </li></ul><ul><li>@TEDxTransmedia www.tedxtransmedia.com/MAXXI #tedxtransmedia </li></ul><ul><li>Siobhan O'Flynn @Sioflynn </li></ul><ul><li>http://siobhanoflynn.com </li></ul><ul><li>http://1001tales.posterous.com </li></ul><ul><li>http://welcome.cfcmedialab.com </li></ul><ul><li>Karine Halpern @TransmediaReady </li></ul><ul><li>http://transmedia.owni.fr </li></ul><ul><li>www.transmediaready.com </li></ul><ul><li>www.khgoblog.com </li></ul>

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