Successfully reported this slideshow.
Your SlideShare is downloading. ×

Transmédia carte blanche final

Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Loading in …3
×

Check these out next

1 of 54 Ad

More Related Content

Similar to Transmédia carte blanche final (20)

More from Siobhan O'Flynn (15)

Advertisement

Recently uploaded (20)

Transmédia carte blanche final

  1. 1. Transmédia Carte Blanche Journées Transmédia Siobhan O’Flynn, PhD CFC Media Lab, NarrativeNow February 21, 2012 @Sioflynn Friday, 2 March, 12
  2. 2. How did I get here?? Friday, 2 March, 12
  3. 3. Crazy PhD Joined CFC Media Lab 2001 over 10 years of teaching interactive storytelling advised on over 70 interactive projects consultation, talks, panels.... OCD digital culture watcher Friday, 2 March, 12
  4. 4. where have we been? Friday, 2 March, 12
  5. 5. Friday, 2 March, 12
  6. 6. What’s changed? Friday, 2 March, 12
  7. 7. power of the web facebook friend networks data viz Dec 13 2010 Paul Butler http://www.facebook.com/notes/facebook-engineering/ visualizing-friendships/469716398919 Friday, 2 March, 12
  8. 8. http://www.youtube.com/watch?v=EJpSqeQbh4o Friday, 2 March, 12
  9. 9. Rise of the Social Web Friday, 2 March, 12
  10. 10. Rise of the Social Web &... networked intelligence communities of interest sharing vs. commercial economies participatory media M2M DIO not DIY Friday, 2 March, 12
  11. 11. Rise of the Social Web supported by ... mobiles tablets ubiquitous computing Friday, 2 March, 12
  12. 12. http://www.jeffbullas.com/2011/09/02/20-stunning-social-media-statistics/#.TzVbtmVT0g8.twitter Friday, 2 March, 12
  13. 13. http://www.youtube.com/watch?v=EJpSqeQbh4o http://www.youtube.com/watch?v=EJpSqeQbh4o Friday, 2 March, 12
  14. 14. http://www.youtube.com/watch?v=EJpSqeQbh4o Friday, 2 March, 12
  15. 15. Apps for Everything! Friday, 2 March, 12
  16. 16. Storytelling... What’s changing? Friday, 2 March, 12
  17. 17. Convergent Media Storytelling Dr. Pamela Rutledge, AThinkLab.com http://athinklab.com/transmedia-storytelling/case-study-example-the-three-little-pigs/ Friday, 2 March, 12
  18. 18. useful distinctions • Steve Peters, 4th Wall, No Mimes Media • 3 forms of transmedia • franchise - extends story thru multi-media • marketing - supports property or brand • native - designed as transmedia from inception • Shattering the Fourth Wall with Social Media - How the Future Will Tell Stories (slideshare.com) Friday, 2 March, 12
  19. 19. STORIES CREATORS FANS WORLDBUILDING Friday, 2 March, 12
  20. 20. Transmedia = adjective Story = noun Friday, 2 March, 12
  21. 21. transmedia story... strong character Friday, 2 March, 12
  22. 22. make it social... 2009 twitter & facebook game... Friday, 2 March, 12
  23. 23. BBC 2010-12 Sherlock Holmes Friday, 2 March, 12
  24. 24. in-time blogging Friday, 2 March, 12
  25. 25. transmedia storytelling integrated content across media channels Friday, 2 March, 12
  26. 26. Friday, 2 March, 12
  27. 27. transmedia alternate reality gaming Break the 4th Wall Friday, 2 March, 12
  28. 28. ‘I'll always believe Watson in him’ Friday, 2 March, 12
  29. 29. make it social...today Friday, 2 March, 12
  30. 30. design questions are spatial transmedia/multi-platform stories • non-linear narratives • fans move between multiple platforms • characters & story arcs extend in time & across platforms • multiple points of entry • interactivity: affect story, remix story, write story • interactivity: web/games innovative interface design Friday, 2 March, 12
  31. 31. Digital Natives & the Myth of ADHD Friday, 2 March, 12
  32. 32. The Hunger Games Watcha Doing, Lionsgate? Friday, 2 March, 12
  33. 33. Transmedia marketing Friday, 2 March, 12
  34. 34. Worldbuilding Friday, 2 March, 12
  35. 35. Friday, 2 March, 12
  36. 36. Friday, 2 March, 12
  37. 37. Friday, 2 March, 12
  38. 38. The Hunger Games Friday, 2 March, 12
  39. 39. Friday, 2 March, 12
  40. 40. impassioned & outraged fan Worldbuilding Friday, 2 March, 12
  41. 41. Guidestones Canadian transmedia webseries 2012 Friday, 2 March, 12
  42. 42. Guidestones Canadian transmedia webseries 2012 Friday, 2 March, 12
  43. 43. Guidestones integrated transmedia content Friday, 2 March, 12
  44. 44. Touch Tim Kring Friday, 2 March, 12
  45. 45. Touch integrated transmedia content Friday, 2 March, 12
  46. 46. • Strong living characters (villain too!) • Immersive worldbuilding = rules • Entice: gaps, mysteries, narrative spaces • Engage: design for participation • Technology is a tool, not a goal • Respect your fans • Your audience is global • Extend - hope - no pray! - for sharing Friday, 2 March, 12
  47. 47. ENTICE hints of design.... Friday, 2 March, 12
  48. 48. ENGAGE design for the middle... Friday, 2 March, 12
  49. 49. EXTEND Friday, 2 March, 12
  50. 50. Design for Human Behaviour Friday, 2 March, 12
  51. 51. create a cool experience Friday, 2 March, 12
  52. 52. Start a Movement Tim Brown, CEO IDEO Friday, 2 March, 12
  53. 53. Friday, 2 March, 12
  54. 54. thank you Siobhan O’Flynn, PhD CFC Media Lab, NarrativeNow University of Toronto sioflynn@me.com @Sioflynn on Twitter siobhanoflynn.com Friday, 2 March, 12

×