DAY TWO – OCT 3rd 2015 at Global Service Design Conference NYC MORNING SESSIONS / / METHODS & TOOLS more info at: http://bit.ly/1NhUFOw

1. Transmedia & Service Design | @sandjar & @thezhanly
Transmedia Storytelling for Service Design
Sandjar Kozubaev & Dr. Zhan Li
New York, 2015

2. Transmedia & Service Design | @sandjar & @thezhanly
Sandjar Kozubaev
@sandjar
Sparks Grove
Georgia Tech
Dr. Zhan Li
@thezhanly
University of Southern California

3. Transmedia & Service Design | @sandjar & @thezhanly
User Centered
Co-creative
Sequencing
Evidencing
Holistic
SD Principles
By Mark Stickdorn

4. Transmedia & Service Design | @sandjar & @thezhanly
… represents a process where integral
elements of a fiction get dispersed
systematically across multiple delivery
channels for the purpose of creating a
unified and coordinated entertainment
experience.
Henry Jenkins
What is Transmedia Storytelling?

5. Transmedia & Service Design | @sandjar & @thezhanly
Henry Jenkins
Spreadability/Drillability
Continuity/Multiplicity
Immersion/Extractability
Worldbuilding
Seriality
Subjectivity
Performance
TMS Principles

6. Transmedia & Service Design | @sandjar & @thezhanly
User Centered
Co-creative
Sequencing
Evidencing
Holistic
Spreadability/Drillability
Continuity/Multiplicity
Immersion/Extractability
Worldbuilding
Seriality
Subjectivity
Performance
SD Principles TMS Principles

7. Transmedia & Service Design | @sandjar & @thezhanly
User Centered
Co-creative
Sequencing
Evidencing
Holistic
Spreadability/Drillability
Continuity/Multiplicity
Immersion/Extractability
Worldbuilding
Seriality
Subjectivity
Performance
SD Principles TMS Principles
?

8. Transmedia & Service Design | @sandjar & @thezhanly
Transmedia Storytelling in Action. Hunger Games: Catching Fire

9. Transmedia & Service Design | @sandjar & @thezhanly
Worldbuilding
Continuity/Multiplicity
Seriality

10. Transmedia & Service Design | @sandjar & @thezhanly
Spreadability/Drillability
Subjectivity
Performance
Immersion/Extractability

11. Transmedia & Service Design | @sandjar & @thezhanly

12. Transmedia & Service Design | @sandjar & @thezhanly

13. Transmedia & Service Design | @sandjar & @thezhanly
User Centered
Co-creative
Sequencing
Evidencing
Holistic
Spreadability/Drillability
Continuity/Multiplicity
Immersion/Extractability
Worldbuilding
Seriality
Subjectivity
Performance

14. Transmedia & Service Design | @sandjar & @thezhanly

15. Transmedia & Service Design | @sandjar & @thezhanly
Stunts

16. Transmedia & Service Design | @sandjar & @thezhanly
Extreme Sporting Events
Stunts

17. Transmedia & Service Design | @sandjar & @thezhanly
Extreme Sporting Events
Stunts
F1 Racing

18. Transmedia & Service Design | @sandjar & @thezhanly
Red Bull TV
Extreme Sporting Events
Stunts
F1 Racing

19. Transmedia & Service Design | @sandjar & @thezhanly
Red Bull TV
Extreme Sporting Events
Stunts
Print & Digital Magazines
F1 Racing

20. Transmedia & Service Design | @sandjar & @thezhanly
Red Bull TV
Extreme Sporting Events
Stunts
Print & Digital Magazines
F1 Racing
MLS Soccer Team,
Stadium & Academy

21. Transmedia & Service Design | @sandjar & @thezhanly
Red Bull TV
Extreme Sporting Events
Stunts
Print & Digital Magazines
F1 Racing
MLS Soccer Team,
Stadium & Academy
Indy
Music

22. Transmedia & Service Design | @sandjar & @thezhanly
Red Bull TV
Extreme Sporting Events
Stunts
Print & Digital Magazines
F1 Racing
MLS Soccer Team,
Stadium & Academy
???
Many more media Indy
Music

23. Transmedia & Service Design | @sandjar & @thezhanly

24. Transmedia & Service Design | @sandjar & @thezhanly
Original IP

25. Transmedia & Service Design | @sandjar & @thezhanly
Original IP
Generic Characters

26. Transmedia & Service Design | @sandjar & @thezhanly
Original IP
Theme Parks
Generic Characters

27. Transmedia & Service Design | @sandjar & @thezhanly
Original IP
Theme Parks
Lego Movie Generic Characters

28. Transmedia & Service Design | @sandjar & @thezhanly
Original IP
Theme Parks
Lego MovieLego Movie Toys Generic Characters

29. Transmedia & Service Design | @sandjar & @thezhanly
Video Games Within
Established Storyworlds
(Star Wars, Indiana
Jones, Batman, Harry
Potter)
Original IP
Theme Parks
Lego MovieLego Movie Toys Generic Characters

30. Transmedia & Service Design | @sandjar & @thezhanly
Video Games Within
Established Storyworlds
(Star Wars, Indiana
Jones, Batman, Harry
Potter)
Toys within Established
Storyworlds
Original IP
Theme Parks
Lego MovieLego Movie Toys Generic Characters

31. Transmedia & Service Design | @sandjar & @thezhanly
Video Games Within
Established Storyworlds
(Star Wars, Indiana
Jones, Batman, Harry
Potter)
Toys within Established
Storyworlds
Original IP
Theme Parks
Lego MovieLego Movie Toys Generic Characters
???
Many more media

32. Transmedia & Service Design | @sandjar & @thezhanly
If we reframe products and services as media storyworlds,
the customers' experience of them can become truly
ubiquitous in culture

33. Transmedia & Service Design | @sandjar & @thezhanly
Transmedia Storytelling
+
Service Design
=
Transmedia Service Design?

34. Transmedia & Service Design | @sandjar & @thezhanly
Thank You
Sandjar Kozubaev
@sandjar
Sparks Grove
Georgia Tech
Dr. Zhan Li
@thezhanly
University of Southern California