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TRANSMEDIAstorytelling
                         Transmedia & Multiplatform Creation in a Web 2.0 World...



                                                   GO

Wednesday, 13 June, 12
How To


                         Transmediastories


           Transmedia stories are those which
           ‘unfold across multiple media
           platforms with each new text
           making a distinctive and valuable
           contribution the whole.’

           Henry Jenkins, Convergence Culture
           2006



Wednesday, 13 June, 12
Transmediastory




Wednesday, 13 June, 12
How To


                         TransmediaWorlds

           ‘Each part of the story is unique and
           plays to the strengths of each
           medium, and the audience is often
           invited to participate and somehow
           interact with the narrative.’
           ‘Simply put, transmedia is the art of
           conveying a rich message, theme or
           storyline to a mass audience using
           multiple media platforms in
           concert.’
           jeff gomez


Wednesday, 13 June, 12
How To


                         TransmediaWorlds

           ‘Branded entertainment comes and
           goes in a flash, but transmedia
           storylines are timeless because they
           are built on a foundation of classic
           narrative structure. They’re good
           stories.’
           ‘Transmedia bibles build on
           archetypal patterns & identifying the
           core theme & values of a story.’
           Jeff Gomez



Wednesday, 13 June, 12
AThinkLab.com How To


                         Transmediaproduction



                                                         Dr. Pamela Rutledge


           Dr. Pamela Rutledge

                                 http://athinklab.com/transmedia-storytelling/case-study-example-the-three-little-pigs/

Wednesday, 13 June, 12
http://www.youtube.com/watch?v=EJpSqeQbh4o

Wednesday, 13 June, 12
Wednesday, 13 June, 12
Designing for

                         multiplescreens
           • consider context of use
           • design for one or many
           • design for distinct affordances




Wednesday, 13 June, 12
http://www.youtube.com/watch?v=EJpSqeQbh4o

Wednesday, 13 June, 12
http://www.jeffbullas.com/2011/09/02/20-stunning-social-media-statistics/#.TzVbtmVT0g8.twitter



Wednesday, 13 June, 12
facebooktraffic




                          http://visual.ly/facebook-vs-google-plus-features
Wednesday, 13 June, 12
http://www.pamorama.net/wp-content/uploads/2010/12/facebook-games-statistics.gif

Wednesday, 13 June, 12
http://www.youtube.com/watch?v=EJpSqeQbh4o

Wednesday, 13 June, 12
Apps for everything!
                         (a dangerous idea) Beware the shiny thing!




                                 Weeds Facebook Game


Wednesday, 13 June, 12
http://mashable.com/2012/05/02/successful-app-infographic/


Wednesday, 13 June, 12
Web 2.0


                                   M2mdiwo

           • networked intelligence
           • communities of interest
           • sharing vs. commercial
                economies
           • participatory media



Wednesday, 13 June, 12
5D Design


                         transmediadesign

            story/          integrated               experience   engagement
          storyworld        platforms                  design      strategy




Wednesday, 13 June, 12
Transmedia


                         experiencemapping
          entice           enter                     engage                                exit   extend




                               http://innovationcreation.us/ideas/2010/05/29/experience-maps/

Wednesday, 13 June, 12
design for what people do...




Wednesday, 13 June, 12
Strong Character

                         Transmediastory




Wednesday, 13 June, 12
make it social 2009




                          twitter & facebook game




                                  User-Defined Footer Text


Wednesday, 13 June, 12
221B
                         integrated immersive social game
                                                                                   8	
  cases	
  to	
  solve	
  connected	
  to	
  mystery	
  in	
  film

                                                                                   clues	
  in	
  videos,	
  ar4cles,	
  flash	
  games,	
  virtual	
  searches	
  
                                                                                   of	
  rooms

                                                                                   character	
  introduc4ons	
  

                                                                                   “Easter	
  Eggs”	
  reveal	
  info	
  that	
  connects	
  to	
  film

                                                                                   a	
  mul4player	
  op4on:	
  invite	
  a	
  Facebook	
  Friend	
  to	
  play	
  
                                                                                   as	
  Watson	
  or	
  Holmes	
  

                                                                                   personality	
  quiz	
  determines	
  role	
  

                                                                                   two	
  players	
  work	
  together	
  to	
  assemble	
  clues	
  that	
  
                                                                                   when	
  looked	
  at	
  together	
  lead	
  to	
  the	
  solu4on	
  of	
  each	
  
                                                                                   case

                                                                                                                                                    Caitlin	
  Burns




                           	
  hHp://thesocialrobot.com/2010/01/221b-­‐social-­‐media-­‐and-­‐storytelling-­‐at-­‐their-­‐finest/

Wednesday, 13 June, 12
BBC 2011-12

                         sherlockholmes




Wednesday, 13 June, 12
Alternative Distribution Channels

                                  in-timeblogging



                     Science of deduction         Dr. John watson          the whip hand




Wednesday, 13 June, 12
Integrated

               transmediaStorytelling



   integrated            content        across   platforms


Wednesday, 13 June, 12
The content

                         storynode


                                         • contained plot point
                                         • dramatic tension
                                         • narrative space




Wednesday, 13 June, 12
Break

                         the4thwall




Wednesday, 13 June, 12
key...

                                      transmediadesign
               •         Strong living characters (villains too!)

               •         Immersive worldbuilding = rules, values, conflicts

               •         Entice: gaps, mysteries, narrative spaces

               •         Engage: design for participation

               •         Technology is a tool, not a goal

               •         Respect your fans

               •         Your audience is global

               •         Extend - hope - no pray! - for sharing

               •         Start a movement


Wednesday, 13 June, 12
questions


Wednesday, 13 June, 12
thank you


                           Siobhan O’Flynn, PhD
                          CFC Media Lab
                         University of Toronto

                             sioflynn@me.com
                           @Sioflynn on Twitter
                         website: siobhanoflynn.com




                                  User-Defined Footer Text


Wednesday, 13 June, 12

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Transmedia 101 toronto june 12 2012

  • 1. TRANSMEDIAstorytelling Transmedia & Multiplatform Creation in a Web 2.0 World... GO Wednesday, 13 June, 12
  • 2. How To Transmediastories Transmedia stories are those which ‘unfold across multiple media platforms with each new text making a distinctive and valuable contribution the whole.’ Henry Jenkins, Convergence Culture 2006 Wednesday, 13 June, 12
  • 4. How To TransmediaWorlds ‘Each part of the story is unique and plays to the strengths of each medium, and the audience is often invited to participate and somehow interact with the narrative.’ ‘Simply put, transmedia is the art of conveying a rich message, theme or storyline to a mass audience using multiple media platforms in concert.’ jeff gomez Wednesday, 13 June, 12
  • 5. How To TransmediaWorlds ‘Branded entertainment comes and goes in a flash, but transmedia storylines are timeless because they are built on a foundation of classic narrative structure. They’re good stories.’ ‘Transmedia bibles build on archetypal patterns & identifying the core theme & values of a story.’ Jeff Gomez Wednesday, 13 June, 12
  • 6. AThinkLab.com How To Transmediaproduction Dr. Pamela Rutledge Dr. Pamela Rutledge http://athinklab.com/transmedia-storytelling/case-study-example-the-three-little-pigs/ Wednesday, 13 June, 12
  • 9. Designing for multiplescreens • consider context of use • design for one or many • design for distinct affordances Wednesday, 13 June, 12
  • 12. facebooktraffic http://visual.ly/facebook-vs-google-plus-features Wednesday, 13 June, 12
  • 15. Apps for everything! (a dangerous idea) Beware the shiny thing! Weeds Facebook Game Wednesday, 13 June, 12
  • 17. Web 2.0 M2mdiwo • networked intelligence • communities of interest • sharing vs. commercial economies • participatory media Wednesday, 13 June, 12
  • 18. 5D Design transmediadesign story/ integrated experience engagement storyworld platforms design strategy Wednesday, 13 June, 12
  • 19. Transmedia experiencemapping entice enter engage exit extend http://innovationcreation.us/ideas/2010/05/29/experience-maps/ Wednesday, 13 June, 12
  • 20. design for what people do... Wednesday, 13 June, 12
  • 21. Strong Character Transmediastory Wednesday, 13 June, 12
  • 22. make it social 2009 twitter & facebook game User-Defined Footer Text Wednesday, 13 June, 12
  • 23. 221B integrated immersive social game 8  cases  to  solve  connected  to  mystery  in  film clues  in  videos,  ar4cles,  flash  games,  virtual  searches   of  rooms character  introduc4ons   “Easter  Eggs”  reveal  info  that  connects  to  film a  mul4player  op4on:  invite  a  Facebook  Friend  to  play   as  Watson  or  Holmes   personality  quiz  determines  role   two  players  work  together  to  assemble  clues  that   when  looked  at  together  lead  to  the  solu4on  of  each   case Caitlin  Burns  hHp://thesocialrobot.com/2010/01/221b-­‐social-­‐media-­‐and-­‐storytelling-­‐at-­‐their-­‐finest/ Wednesday, 13 June, 12
  • 24. BBC 2011-12 sherlockholmes Wednesday, 13 June, 12
  • 25. Alternative Distribution Channels in-timeblogging Science of deduction Dr. John watson the whip hand Wednesday, 13 June, 12
  • 26. Integrated transmediaStorytelling integrated content across platforms Wednesday, 13 June, 12
  • 27. The content storynode • contained plot point • dramatic tension • narrative space Wednesday, 13 June, 12
  • 28. Break the4thwall Wednesday, 13 June, 12
  • 29. key... transmediadesign • Strong living characters (villains too!) • Immersive worldbuilding = rules, values, conflicts • Entice: gaps, mysteries, narrative spaces • Engage: design for participation • Technology is a tool, not a goal • Respect your fans • Your audience is global • Extend - hope - no pray! - for sharing • Start a movement Wednesday, 13 June, 12
  • 31. thank you Siobhan O’Flynn, PhD CFC Media Lab University of Toronto sioflynn@me.com @Sioflynn on Twitter website: siobhanoflynn.com User-Defined Footer Text Wednesday, 13 June, 12