1. ARE YOU
READY?

2. 23 MAI 2012
Annecy, France
Meetup.com/TransmediaParisFrance/
http://live.transitumedia.com
@Transmedia_live
#IEP + #transmedia = #IEPtransmedia

3. -> New territories of
exploration//creation
-> New
->is
-> not
-> New
Georges Méliès
Early Narrative Film
A Trip to the Moon 1902

4. 7th ART form...
Ars, artis (latin)
A technical knowledge, ability to create
a form, a human activity that is
arranging several forms together
addressing the human senses, emotion
and intellect.
This concept of 'Artis' varies upon
geographic and historical elements
For ethnologist Marcel MAUSS the
object of ART is defined according to the
its recognition by a group.
Practises, creation, content, can be
classified differently according to the
creators, the cultures and institutions.
Salvatore DALI "Le Bâteau" The Boat 1934-1935

5. Beyond the 4th Wall & the 3 Units
 2500 ans de théâtre
 Point de vue de l'audience qui observe une action se déroulant dans
l'univers du récit, pas d'interaction, mais une perception active ( Cf. Denis
Diderot 18ème siècle et le Théâtre Réaliste)
 Unités du théâtre classique du 17ème siècle (série de règles), rendre
l'ensemble plus crédible, recherche de "vérité"...
 Unité de TEMPS (déroulé en 24 heures)
 Unité de LIEU
 Unité d'ACTION (action principale avec intrigues secondaires)
 Au 21ème siècle quel est l'élément performatif innovant ?
 Renverser les modèles, transcender la narration, aller au delà du 4ème
mur, intégrer toute innovation, "Hacker" les récits et histoires...
@KHenthuZiasm
@TransmediaReady

6. From Multi to Trans
where do you Crossmedia??

7. If transmedia is the art of telling stories across multiple
platforms
... on any kind of medium//media
... any kind of 'MEDIA-FORM'?
... more channels of communication
cf. 'The Medium is the Message'
Marshall McLuhan 1911-1980 Communication theorist
@TransmediaReady

9. PHASE 1
Twittez !
English ?
Créa versus Market ?
PIX BY KH

10. WHO'S?
BACKGROUND TAGS
1986-1999
#Cinema #Filmmaking #Production
1990-2007
#Festivals #Markets #Pitching #Networks
2007-2012
#Politics #Crossmedia #Learning #Experience
=> Individual Digital Revolution
=> #Culture #Mediation #Society => (curator:D)
@KHenthuZiasm

12. 10ème semaine de la langue française
et de la francophonie
2005 // French Ministry of Communication and Culture

15. transmedianext.com

16. coups de pouce

18. a - void of understanding

19. WHO'S

20. @GaryPHayes

21. "The whole is greater than the sum of the parts"
@Tstoryteller @RobPratten
www.transmediastoryteller.com

22. NO definitedefinition
Jeff Gomez
The art of conveying messages themes or storylines to mass audiences through the artful and
well planned use of multiple media platforms"
Multi-Dimensional Storytelling
Henry Jenkins
A transmedia story unfolds across multiple media platforms with each new text making a
distinctive and valuable contribution to the whole.
...In the ideal form of transmedia storytelling, each medium does what it does best...
... storytelling across multiple forms of media with each element making distinctive
contributions to a fan's understanding of the story world.
Alison Norrington
Transmedia storytelling is the successful organic flow of narrative over a host of platforms, each
one excelling at what it does best
... the complex approach to telling a story over multiple platforms (both on and offline)... There
are a host of elements to consider that reach far beyond traditional, linear storytelling.

23. Transcending media
Storyline is the key for nonlinear narrative
Watchmen comic book – graphic novel
The game 'The End is Nigh' serves as a
prequel to the movie 'Watchmen'
The Characters in the movie reflect on
events that you get to play in this video game
Story wise the movie and game are
enhancing or complementing each other
-> The whole should be bigger than the sum
of its parts
Thanks to Dominic de Haas @Dominic1978

24. @StephenDinehart @narrware

26. POLL: Are you more Transmedia STORYTELLING or Transmedia EXPERIENCE?
@PierreCote http://www.realtimerealite.com

27. 18 Décembre 2010 – Transmedia Storm
Mai 2011 TransmediaCamp Marseille
@KHenthuZiasm

29. Linear versus interactive
Techno // Media Convergence
 Traditions -> forms and content
 Social Media // Marketing
-> New  Disciplines Convergence // Culture
 Participatory culture
->is  Audience transformation
-> not  Connected human being(s)
 #HumanConvergence
-> New  Need for story-feeling // story-filling
 Back to the roots = seeds = Rhizome
Pluridisciplinarity // Expertises
 Audience and professionals needs
@TransmediaReady

30. PLAY-GROUND TAGS
@TransmediaReady #transmedia as an adjective
Clue#1: Concept
Clue#2: Transient Groups
Clue#3: Maieutics
#Rhizomic #Pluridisciplinarity
#Global world & cooperation #21century
#Futuremedia #HumanValues #ChangeMakers
#NewBizModels #LearningFromEachOther
#NetworkOfNetworks #Collaborative #Value
@KHenthuZiasm

31. Social Media Marketing
FANS
EVENTS
CONTESTS
GAMES
ADS
SHARE
TAG
COLLABORATE
@TransmediaReady

32. @TransmediaReady

33. in a CONTEXT
a CONCEPT
CONTENT 1
CONTENT 2
CONTENT 3
etc.
CREATIVITY
+ boost

34. @TransmediaReady

35. Everyone is a storyteller... ;-)
@TransmediaReady

36. Christmas Food Court Flash Mob, Hallelujah Chorus
28 724 828 views January 1st 2011 (posted Nov.10th)
31 155 891 views February 14th 2011
34 517 949views 21 Septembre 2011
37,743,358 21 Mai 2012

37. Clic here to add a title ;-)
www.pottermore.com
@TransmediaReady

38. Get more of the plot
'I believe that storytelling has the power to create positive change in the world.
Audiences today want to be more involved in stories'
Tim Kring 2010 Digital Emmy Pioneer Award winner for transmedia storytelling

39. No end at all ;-)
@TransmediaReady

40. Conspiracy for Good
(create a genre)
'Our goal with the Conspiracy For Good is to entice, engage, and inspire
the audience to drive real-world change through their participation in a
narrative' 2010EIN Presswiresource NOKIA – Tim Kring

44. Marketplace #NewBizModels
 Licenses
 Foreign rights (international sales)
 Ancillary right exploitation
 VOD / POD
 Publishing (ebooks-books-DVD...)
 Games / ARG
 Wireless - Mobile
 Connected TV – Interactive TV – Social TV
 Theater / Events / Live Shows
 Objects (consumer products)
 UGC / Micropayments
 Branded entertainment

45. Anything can happen now...
(get your friends)

46. CREA MARKET
1★ Content or story turnsinto a transmediaproject
2★ Native transmedia project + surprises Tent Pole / Franchise
Tent Pole / Franchise
1★ Project in a transmedia studio i.e. ARG Tent Pole / Franchise
Tent Pole / Franchise
2★ Project with several partners & companies
Transmedia Producer
3★ One person transmedia project #Fail Supervisor & Facilitator
"Universe Steward"
Severalnarrators in co-creation ("Conductor")
= Story Architect(s) & Narrative Designers
("Composer") + Social Media Manager
+ Cowriter(s) + Community Manager(s)
+ Audience participation – UGC + Curator/Promoter/PR
+ Game designer(s) = Marketer(s)
Revised May 2012
Inspiration @LanceWeiler @ChristyDena @JeffGomez @RobertPratten @StephenDinehart @TransmediaReady

47. The Reverse Policy
©©LOL
Marketing Strategy
versus Production & Creation
=> Story + Community First...

48. 1. SELF
2. COLLABORATION
Collaborative 1
Collaborative 2
3. STORY

49. 1. STORY-
telling, feeling, building, d
esigning...
2. COLLABORATION
Collaborative 1
Collaborative 2
3.SELF

51. @KHenthuZiasm @cynthiajabar @poburke @n_Aya

52. @KHenthuZiasm @cynthiajabar @poburke @n_Aya

53. @KHenthuZiasm @cynthiajabar @poburke @n_Aya

54. @KHenthuZiasm @cynthiajabar @poburke @n_Aya

55. @KHenthuZiasm @cynthiajabar @poburke @n_Aya

56. @KHenthuZiasm @cynthiajabar @poburke @n_Aya

57. @KHenthuZiasm @cynthiajabar @poburke @n_Aya

59. LMA: Last Minute Advice The Rule of the LOOP
inspired by Jesse Schell
"Spiral Model" vs "Waterfall Model" for game design
PROTOTYPES
RISK (basic
ASSESMENT design, mitigati
(greatest risks on, tests, detail
on this design) ed design after
a loop)
LOOPING (every loop
counts, faster, many
rough prototypes)
@TransmediaReady

60. GRATITUDE
GREAT-ATTITUDE
SOYEZ PRO, CITEZ VOS SOURCES !

61. Selection of Ressources in English
www.henryjenkins.org
http://www.henryjenkins.org/2009/02/if_it_doesnt_spread_its_dead_p.html
http://lanceweiler.com
http://buildingstoryworlds.tumblr.com/syllabus
http://workbookproject.com
www.ChristyDena.com - www.UniverseCreation101.com -
www.YouSuckAtTransmedia.com
http://sharedstoryworlds.com - http://metascott.com/transmedia-events
http://www.starlightrunner.com/transmedia + YouTube seminars
http://storylabs.uswww.personalizemedia.com/randomizers
www.transmediastoryteller.com
www.transmythology.com
www.transmediaresources.com
@StoryWorldConf www.storyworldconference.com #SWC11 @storycentral
@TEDxTransmedia www.tedxtransmedia.com/MAXXI #tedxtransmedia
MERCI to all storytellers and curators
@TransmediaReady www.transmediaready.com

62. FRANK ROSE HENRY JENKINS
The Art of Immersion: How the Digital Convergence Culture: Where Old and
Generation Is Remaking New Media Collide (2008) – (Soon
Hollywood, Madison Avenue, and the Way "Spreadable Media")
We Tell Stories (2011)
@TransmediaReady

63. MARSHA KINDER LANCE WEILER
1991 - 1993 2011

64. NUNO BERNARDO JANE McGONIGAL
The Producer's Guide to Transmedia: Reality Is Broken: Why Games Make Us
How to Develop, Fund, Produce and Better and How They Can Change the
Distribute Compelling Stories Across World (2011)
Multiple Platforms (2011)

65. Trans-it-ion
Design &
Conduct

66. Espace narratif, espace de récits
NEW
PLACE
CURRENT
story
@TStoryteller

67. The Audience Participation
Loop

68. Récit interactif et participatif
Personnages
de l'univers narratif Attach social media, email and
text messaging accounts to your
+ leurs comptes characters.
en réseaux sociaux Now you don’t have to remember
passwords & usernames
Mise en place Define the type of experience
d'une série de you want the audience to have
"déclancheurs" Consider what content is
scheduled and what is on-
demand: add interactivity
Contenus rattachés
Create and attach your content
aux "déclancheurs",
Attach the characters that will
Personnages et parties deliver the content and attach the
triggers that define the events
de l'univers narratif when it will be delivered.
@TStoryteller

69. AUDIENCE JOURNEY
1 - BASIC AUDIENCE JOURNEY WITH CONDUCTTR
REGISTRATION:
Audience enrolls to the Experience via a Widget in the Taxi Driver's Blog
(also present in the web sites of the partners)
It does active the Play of the Experience as CONDUCTTR can read the
Audience activity and communicate with them
LEADS TO CALL TO ACTION 1
@TStoryteller

70. Operation:
phases of implementation
@TStoryteller

71. CONTAINERS
@TStoryteller

73. Getting Started in Transmedia Storytelling:
A Practical Guide for Beginners
http://members.tstoryteller.com
@TStoryteller

74. Transmedia tool kit

75. Enjoy