PRINCIPLES FOR DESIGN Non-linear SPATIAL storytelling Break the 4th wall => Augmented Social(relationships, sustainability, Social Media Marketing) Participatory and/or UGC
Two Poles Tent pole Distributed Other media Other media equally unimportant important FILM or BOOK or TRANSMEDIA Silo design Integrated design GAME or any I.P. One-way Networked communication communication unresponsive responsive* IP = Intellectual Property
Two Poles Crossmedia Social Media Native Transmedia MarketingTransmedia Transmedia Integrated strategies
Two Poles in Transmedia Linear Story Loose Narrative Non-Linear Game Design to be As NarrativeSTORY reconstructed Architecture EXPERIENCE as a whole Participatory Story Story designed Emergent
Are you more Transmedia Storytellingor Transmedia Experience?
Get more of the plot organically"I believe that storytelling has the power to create positive change in the world.Audiences today want to be more involved in stories"Tim Kring 2010 Digital Emmy Pioneer Award winner for transmedia storytelling
Shift to SPATIAL DESIGN for transmedia stories Non-linear narratives open new narrative SPACES FANS move between multiple platforms Characters & story ARCS extend in time & platforms Multiple points of ENTRY into the story universe Interactivity: affect + remix + write STORY Interactivity: innovative interface DESIGN (UX) Linear Content = asset for passive audience