1. Story Architecture
Crafting Transmedia
Design
StoryWorld Conference & Expo
November 2, 2011
@StoryWorldConf #SWC11
Siobhan O’Flynn & Karine Halpern
@Sioflynn @KHenthuZiasm

2. WHO ARE WE?
TRANSMEDIATORS
"Everyone is a storyteller!"

3. STORIES
CREATORS THE IMMERSIVE FANS
WORLD

4. PRINCIPLES FOR DESIGN
 Non-linear SPATIAL storytelling
 Break the 4th wall => Augmented
 Social(relationships, sustainability,
Social Media Marketing)
 Participatory and/or UGC

5. Two Poles
Tent pole Distributed
Other media Other media equally
unimportant important
FILM or
BOOK or TRANSMEDIA
Silo design Integrated design
GAME or
any I.P. One-way Networked
communication communication
unresponsive responsive
* IP = Intellectual Property

6. Two Poles
Crossmedia
Social Media
Native Transmedia Marketing
Transmedia Transmedia
Integrated strategies

7. Two Poles in Transmedia
Linear Story Loose Narrative
Non-Linear Game Design
to be As Narrative
STORY reconstructed Architecture EXPERIENCE
as a whole
Participatory
Story Story
designed Emergent

8. Are you more
Transmedia Storytelling
or Transmedia Experience?

9. Get more of the plot organically
"I believe that storytelling has the power to create positive change in the world.
Audiences today want to be more involved in stories"
Tim Kring 2010 Digital Emmy Pioneer Award winner for transmedia storytelling

10. Shift to SPATIAL DESIGN
for transmedia stories
 Non-linear narratives open new narrative SPACES
 FANS move between multiple platforms
 Characters & story ARCS extend in time &
platforms
 Multiple points of ENTRY into the story universe
 Interactivity: affect + remix + write STORY
 Interactivity: innovative interface DESIGN (UX)
 Linear Content = asset for passive audience

11. http://athinklab.com/transmedia-storytelling/case-study-example-the-three-little-pig

12. IT'S ALL EXPERIENCE
Loose Narrative
Linear Story
Game Design
Non-Linear
As Narrative
to be
STORY Architecture EXPERIENCE
reconstructed
as a whole
Participatory
Story
Story
designed
Emergent

14. 5 E’s of Experience
Design
ENTICE ENTER ENGAGE E-MOTION EXTEND
Adapted from © Conifer Research 2002

15. Attractors foster anticipations and
set expectations
ENTICE ENTER ENGAGE E-MOTION EXTEND
5 E’s of Experience Design
Adapted from © Conifer Research 2002

16. Signposts guide and orient
to the Experience
ENTICE ENTER ENGAGE E-MOTION EXTEND
5 E’s of Experience Design
Adapted from © Conifer Research 2002

17. Artifacts, actions & exchanges
Maintain & extend connections
ENTICE ENTER ENGAGE E-MOTION EXTEND
5 E’s of Experience Design
Adapted from © Conifer Research 2002

18. New Enticement
ENTICE ENTER ENGAGE E-MOTION EXTEND
5 E’s of Experience Design
Adapted from © Conifer Research 2002

19. Reminders keep you connected
to the Experience
& Motivation to share it
ENTICE ENTER ENGAGE E-MOTION EXTEND
5 E’s of Experience Design
Adapted from © Conifer Research 2002

20. @TransmediaReady

21. @TransmediaReady = @KHenthuZiasm @cynthiajabar @poburke @n_Aya

22. @TransmediaReady = @KHenthuZiasm @cynthiajabar @poburke @n_Aya

23. @TransmediaReady = @KHenthuZiasm @cynthiajabar @poburke @n_Aya

24. @TransmediaReady
@TransmediaReady = @KHenthuZiasm @cynthiajabar @poburke @n_Aya

25. @TransmediaReady = @KHenthuZiasm @cynthiajabar @poburke @n_Aya

26. @TransmediaReady = @KHenthuZiasm @cynthiajabar @poburke @n_Aya

27. @TransmediaReady = @KHenthuZiasm @cynthiajabar @poburke @n_Aya

28. ARE YOU
READY?
QUALITY = VALUE
STORY = EXPERIENCE

29. Selection of Resources in English...
• www.henryjenkins.org
• http://www.henryjenkins.org/2009/02/if_it_doesnt_spread_its_dead_p.html
• http://lanceweiler.com
• http://buildingstoryworlds.tumblr.com/syllabus
• http://workbookproject.com
• www.ChristyDena.com -
www.UniverseCreation101.comwww.YouSuckAtTransmedia.com
• http://sharedstoryworlds.com - http://metascott.com/transmedia-events
• http://www.starlightrunner.com/transmedia
• http://storylabs.uswww.personalizemedia.com/randomizers
• http://muchtoolong.blogspot.com/2010/12/transmedia-in-2020.html

30. ... Selection of Resources in English
• www.transmediaresources.com
• www.transmediastoryteller.com
• www.transmythology.com
• www.transmediakids.com
• @StoryWorldConf www.storyworldconference.com #SWC11 @storycentral
• @TEDxTransmedia www.tedxtransmedia.com/MAXXI #tedxtransmedia
Siobhan O'Flynn @Sioflynn
http://siobhanoflynn.com
http://1001tales.posterous.com
http://welcome.cfcmedialab.com
Karine Halpern @TransmediaReady
http://transmedia.owni.fr
www.transmediaready.com
www.khgoblog.com