1. TRANSMEDIAforesighting
Transmedia as a Foresighting Practice in a Web 2.0 World...
Siobhan O’Flynn, PhD
Interactive Storytelling c. 2001
NarrativeNow
Transmedia Futures. sLab OCADU
July 31, 2012
Wednesday, 1 August, 12

2. How To
Transmediastories
Transmedia stories are those which
‘unfold across multiple media
platforms with each new text
making a distinctive and valuable
contribution the whole.’
Henry Jenkins, Convergence Culture
2006
Wednesday, 1 August, 12

3. How To
TransmediaWorlds
Wednesday, 1 August, 12

4. How To
TransmediaWorlds
‘Branded entertainment comes and
goes in a flash, but transmedia
storylines are timeless because they
are built on a foundation of classic
narrative structure. They’re good
stories.’
‘Transmedia bibles build on
archetypal patterns & identifying the
core theme & values of a story.
Jeff Gomez
Wednesday, 1 August, 12

5. AThinkLab.com How To
Transmediaproduction
Dr. Pamela Rutledge
Dr. Pamela Rutledge
http://athinklab.com/transmedia-storytelling/case-study-example-the-three-little-pigs/
Wednesday, 1 August, 12

6. Strong Character...Clear Genre
Transmediastory
Wednesday, 1 August, 12

7. make it social 2009
twitter & facebook game
User-Defined Footer Text
Wednesday, 1 August, 12

8. BBC 2011-12
sherlockholmes
Wednesday, 1 August, 12

9. Alternative Distribution Channels
in-timeblogging
Science of deduction Dr. John watson the whip hand
Wednesday, 1 August, 12

10. Integrated
transmediaStorytelling
integrated content across platforms
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11. Break
the4thwall
Wednesday, 1 August, 12

12. key...
transmediadesign
• Strong living characters (villains too!)
• Immersive worldbuilding = rules, values, conflicts
• Entice: gaps, mysteries, narrative spaces
• Engage: design for participation
• Technology is a tool, not a goal
• Respect your fans
• Your audience is global
• Extend - hope - no pray! - for sharing
• Start a movement
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13. Designing for
multiplescreens
• consider context of use
• design for one or many
• design for distinct affordances
Wednesday, 1 August, 12

14. Wednesday, 1 August, 12

15. facebooktraffic
http://visual.ly/facebook-vs-google-plus-features
Wednesday, 1 August, 12

16. Web 2.0
M2mdiwo
• networked intelligence
• communities of interest
• sharing vs. commercial
economies
• participatory media
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17. 5D Design
transmediadesign
story/ integrated experience engagement
storyworld platforms design strategy
Wednesday, 1 August, 12

18. Transmedia
experiencemapping
entice enter engage exit extend
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19. planning for human behaviour
future
unpredictability
past
predictability
Wednesday, 1 August, 12

20. planning for human behaviour
transmedia & foresighting
experience design: variables future
unpredictability
past
predictability
Wednesday, 1 August, 12

21. Greek Tragedy
systemofwarnings
Tragedy
genre as structure
genre as a contract
For Greeks, Oedipus REX is
affective because they knew
the story
grazie Byron Lavoilette for ‘system of warnings‘
Wednesday, 1 August, 12

22. Greek Tragedy
systemofwarnings
Oedipus rex
not original story
sophocles’ version one of many
task of the poet...
leverage the known
surprise, Delight, Move audience by
innovating within known form
Wednesday, 1 August, 12

23. Strong Static Character
closedsystem
structureofinevitability
Wednesday, 1 August, 12

24. Transmedia
systemofinvitations
http://www.youtube.com/watch?v=EJpSqeQbh4
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25. Transmedia
designedforparticipation
http://www.youtube.com/watch?v=EJpSqeQbh4
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26. design for what people do...
& what you think they may do...
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27. Transmedia
Designed as a System of Possibilities based on Assumptions of
Projected Human Behaviour
http://www.youtube.com/watch?v=EJpSqeQbh4
Wednesday, 1 August, 12

28. thank you
Siobhan O’Flynn, PhD
NarrativeNow
University of Toronto
sioflynn@me.com
@Sioflynn on Twitter
website: siobhanoflynn.com
Wednesday, 1 August, 12