1. Little Mix The direct address from the
group make it feel like the
audience are more included
Bright colours to attract their
All wearing red lipstick to target audience
show they are a group
with the same background
They all have their names Bold, large text to stand out
next to their picture so the to their audience
audience can feel closer to
them
Each have their own They use the same split
symbol after their name to screen effect here as they do
show their still in their music video
unique, however all of the
symbols are together under
the name to show they are
a group

2. The Saturdays The dark colours show
that the band may be
The band name is large at more sophisticated and
the top of the poster have an older target
which establishes the audience and then the
band colours on their
clothes make them
stand out more
All band members are
looking away from the
camera which may suggest
that the band is already
well known so do not have
to have as large, close up
images are Little Mix

3. Rihanna The large image of the
singer contrasting the
small title of the singers
The pose may seem to name suggests that she
be quite sexual which is already well known
suggests that she has a so therefore does not
older target audience need to have a
than a band such as large, bold title
Little Mix
The colour red also
suggests what her
songs may be
about, for example
love or revenge A separate image of
which is a more the CD so the
intense subject audience know what
compared to Little to look for when
Mix’s bright colours they want to buy it