2. What to do…
• Research into similar digipaks of the same
genre – from iTunes and looking at CD covers
• Template 4-6 pages
• Images – original
• Photographs – Photoshop – Contact sheet
• Test shoot - Props
- Costume
- Location
- Lighting
- Pose
- Shot type DIGIPAKS
3. Little Mix
The use of black and white with aspects of
colour look very effective and is something
that we could take into consideration. This
also makes the band name stand out more
DIGIPAKS
4. Little Mix
Lots of bright coloured backgrounds are
used to make the performer and the CD
stand out and appeal to 10-15 year olds
They are shown to be more individuals due to the split
screens. The images would have been taken separately
and this is something that as a group we could use
I couldn’t find Little Mix’s digipak so have got their album cover to analyse
DIGIPAKS
5. Little Mix – Comparison
This is their first album they produced and could This second album they produced is
be seen to be targeted towards a lower age as it is much more sophisticated with their
not as sophisticated as other POP album covers. more serious poses, positioning and
Their body language shows they are a new group colour
as they are holding hands and smiling
DIGIPAKS
6. Name of each song on the back
Katy Perry Barcode on the back of the
so the audience know what digipak
songs they are buying
The producer of this
digipak has thought about
the spine down the sides
Colourful writing and have put writing on
there which i think is a
good idea and we could
use in ours
Katy Perry’s digipak suits the conventions of a POP genre music
video as it is very colourful, exciting pictures and patterns.
DIGIPAKS
7. Katy Perry
The images look like they ware fun to produce
as she looks as if she is on clouds or candyfloss
Provocative pictures however are still suitable for target
audience age, plus these kind of pictures will expand her
target audience to boys/men as well
DIGIPAKS
8. Katy Perry
The CD and inside cover has sweets
and cake on which is appealing to the
target audience
Colourful, exciting images on the CD itself
with bright colours
Katy Perry’s digipak suits the conventions of a POP genre music
video as it is very colourful, exciting pictures and patterns.
DIGIPAKS
9. Rhianna The roses on the inside of digipak
show that the songs may be love
The darker colours and simple,
relaxed images show that the songs
album may have slower songs
DIGIPAKS
10. Rhianna
The images are quite provocative with the
facial expression and close ups which also
show that this album may have a older
audience
DIGIPAKS
11. The holes for the CD are
taken into consideration
here and this is what we
will do for our digipak
This is one of Rhianna’s digipaks, it is very sophisticated and may be
targeted towards a older audience, this has a different feel and effect to
albums such as Little Mix and Katy Perry. This may be because her songs are
slightly slower.
DIGIPAKS
12. Girls Aloud
This digipak is much more
grown up than our target
audience as it has very
simple colours and a lot of
writing
The only colour is of the girls
outfits. This is similar to
Little Mix’s first album which
i quite like and find
interesting as they stand out
a lot more.
DIGIPAKS
13. Girls Aloud
It also does not show anything down
the spine of the CD. Where as on Katy
Perry’s there is writing which i would
prefer to do
I like how the writing is in the shape of a CD
however i think it may be a little boring for
our audience as they would not want to
read a lot of information
Girls Aloud’s album is similar to Rhianna’s as it is much
more plain and for an older audience
DIGIPAKS
14. What i can take from the digipaks i have
researched into…
From researching into the POP genre digipaks i have found out that they vary a lot from
bright colours and patterns such as Little Mix and Katy Perry to very plain, simple albums
such as Rhianna and Girls Aloud. From this I have decided that as a group it would be better
to go for the bright colours because it will be more suited for our target audience.
Aspects to take into consideration:
• Bright colours
• Writing on spine
• Colourful CDs
• Exciting images
• Barcode on back
• List of songs
• Split screen with individual backgrounds
• Black and white with some colour
• Smiling? Serious?
• Writing/picture in CD place
• Not much writing? Loads of writing?
• One image taking up the whole space of the inside DIGIPAKS
