3. Colour:
The colours displayed show the convention of sticking to a
colour scheme of 3 main colours including black , white and a
dull gold type colour. The black and white effect is key as it
denotes an emotionally intense mood that help audiences
focus on the overall emotions of the artist.
As well as black having connotations of power and dominance
which ties in with the concept name of the album Sasha Fierce
it provides a chance for audience to clearly see the important
information without difficulty and distractions.
The simplistic colour scheme also caters to the star image as it
allows the star image to speak for itself without the interfering
of bright colours or the use of a variety of different colours.
The release date is showcased in a vague gold colour matching
its connotations of wealth , prosperity and affluence. In this
case gold is used to emphasise a winning prize that has great
worth and will be available on a certain day for the âwinners
'which are those who decided to purchase it.
5. Name of artist
Album name
Release date
Main focus image ,
close up.
Colour scheme
Conventions left out?
There are a couple of conventions missing
including:
âą Reviews or ratings. Positive ratings and reviews
always encourage audiences to invest.
âą Outlets and retailers of where to find the album
. Potential fall in sales as audience wont know
where to go and delay in purchasing it.
âą Artist or record company website as this will
provide any extra information
6. Wording and font:
There are 3 main types of wording that appear on the Digi advert this includes the name of the artist
which is Jay-z , the album name which is âBlueprint 3â and essentially the date in which the album will
be released. The typology is seen in capital letters that are in important as it can be perceived as if
someone was shouting or trying to ensure that a message gets across which in this case is reassuring
that audiences remember this information to later then go and purchase it.Other words which
include the name of the record label which in fact is owned by Jay-Z himself and this is seen in a
much smaller size. Analysing further the font of the name of the artist and the date its releasing are in
a bold strong text which simply suggest that these are the most important pieces of information on
the advert as of course audiences need to instantly be able to match the advert with an artists as the
bold font further expresses his authority in the Hip Hop industry which is the most competitive of all
genres. Also the fact that his name is positioned at he top of the advert gives off the impression of
how he sees himself along with the high status given to him from the music industry and society due
to his global success for nearly 2 decades. The date needs to be highlighted in this bold manner as it
needs to be a date in which sticks in the minds of the audiences in order to successfully carry out its
purpose of attracting audience to buy the album . The album name is displayed in a bold font just not
as bold as the other wordings . This could potentially represent the idea that it doesnât need to be in
bold due to the fact hat the music material from this album is in its own league of importance and
dominance and therefore doesnât need to be amplified.
7. Choice of images:
As a main convention Digi adverts mostly include a central image of the artists who's
album is being advertised however this poster does not contain an image of the artist but
consists of a huge pile of instruments and recording technologies stacked as a collective.
This particular image could be used to represent the musical content of the album in
terms of the versatility of the differing instruments and sounds along with the idea that it
took all of this to form this creative musical material available on the album. It also
emphasises the idea that without such technologies and other pieces of equipment music
would almost be impossible and Jay- wanted to state this fundamental message through
the album artwork. Just positioned in the center of the instruments are 3 red lines. It is
easy to suggest that the fact the album is called âthe blueprintâ that there would be some
form of blue In comparison to his 2 former albums the blueprint and the blueprint 2 as
they all displayed some form of blue. Red creates some form of controversy which leads to
the confusion and questions of the masses. This was an important technique as it
generated some controversy and media attention asking for the artistic decision behind
this. This lead to major public attention on the album and therefore acts as a effective
promotional tool. The red however does compliment the all white abstract image of
instruments and symbolises the importance of the number 3 as these lines can be joined
together to form the shape of this number. It is clear that a lot of the images choosen
where intelligently thought through as its aims is getting audiences to instantly engage by
gathering questions together about the unknown answers to these particular artistic
choices made.
Elements of blue are seen
on both albums easily
corresponding with the
name.
8. Colour:
The colour scheme consists of three main colours red , white and black.
The white background is suttle and simple leaving no space or room for
distractions away from the key points on this advert which of course are
the text stating the release date along with artist and the name of the
album. The white background also allows things to stand out against it
which help the importance of the red lines and text to be recognized. Red
stripes provide the connotations of powerful emotions including love ,
lust , anger and passion. The fact that they are positioned just in front of
the all white instruments acts as if they are trying to draw more attention
to them by highlighting them and of course the fact it is red symbolises the
feeling of love and passion it suggest that he is trying to state the idea that
that the instruments as well as the music is something he truly loves and
values. All the wording and text are seen in black which of course are
dominant colours and intentionally aim to stand out amongst everything
else especially because of the important information they represent
(including the date the album will be released and the name of the album
and artist).
9. Album Name
Release Date
Name of the artist
Colour scheme â
the main three
colours red white
and black
Main focus image
Record company â
which in this case in
small font is
RocNation
Conventions left?
âą Review of ratings which
could potentially enhance
audiences chances of
purchasing the album due to
seeing the positive feedback
it has gained.
âą The image of the artist is
also not present