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5 Mistakes Coaches make
  with their Marketing
       Your host:




         Sarah Santacroce


       www.simplicityadmins.com
Mistake Nr. 1:
You Haven’t Analyzed
Your Target Audience


      www.simplicityadmins.com
Why you need to analyze your
      Target Audience
          Know Who Buys Your
               Services

           Know Who You Are
              Talking To

         Understand Where You
              Find them

           www.simplicityadmins.com
Tip 1

Analyze your current clients and make a list of criteria




                    www.simplicityadmins.com
Tip 2

Try to figure out where they hang out




            www.simplicityadmins.com
Mistake Nr. 2:
    You Aren’t Using
 LinkedIn to Get More
Leads for your Business

        www.simplicityadmins.com
Why Linked

      200 Million Users



    Professional Network



Wide Adult Demographic, with
 ages 25-54 best represented


   www.simplicityadmins.com
Linked          Approach

LinkedIn                 Share &
 Profile                 Connect

 Join
                       Advertise
Groups
         www.simplicityadmins.com
Tip 1

Use the “Recommendation”
feature to ask those you’ve
worked for previously to
recommend you on
LinkedIn.




                     www.simplicityadmins.com
Tip 2

Add Skills to your profile using the “LinkedIn Skills”
feature.




                       www.simplicityadmins.com
Create more leads with LinkedIn.
        Get my e-book !




  www.simplicityadmins.ch/linkedin-
               ebook



             www.simplicityadmins.com
Mistake Nr. 3:
You Aren’t Blogging



      www.simplicityadmins.com
Why a Blog

Creates traffic to your site

  To show & share your
        expertise


   Wide Demographic


   www.simplicityadmins.com
Blogging Approach

                Create                    Share
Your Blog
               Content                   Content


    Educate your             Thought
      audience                Leader



              www.simplicityadmins.com
Tip 1

Create a schedule and stick to it !




                       www.simplicityadmins.com
Tip 2
Add a call to action at the end of the post




                 www.simplicityadmins.com
Mistake Nr. 4:
You think Online Video
        is scary


       www.simplicityadmins.com
Why Online Video

  Youtube has 490 Million
    visitors per month

  2nd most popular search
          engine

        Sample Your
       Coaching Style

    www.simplicityadmins.com
Online Video Approach

Your Youtube
                Your Blog                  Share Videos
  Channel


      Educate your              Thought
        audience                 Leader



                www.simplicityadmins.com
Tip 1

Get started with a short screen cast !




                      www.simplicityadmins.com
Tip 2
Create Your Youtube Channel !




                    www.simplicityadmins.com
Mistake Nr. 5:
 You Aren’t Collecting
Leads On Your Website


       www.simplicityadmins.com
Why E-Mail Marketing

     Everyone has an e-mail account



            Creates continuity




               Creates trust



        www.simplicityadmins.com
E-Mail Marketing Approach

                  Your                     Share valuable
Your List
                Newsletter                    content



     Create trust             Continuity




                www.simplicityadmins.com
Tip 1

Position your
opt-in form above the fold !




                      www.simplicityadmins.com
Tip 2

Bring a sign-up form to offline events !




                      www.simplicityadmins.com
Get More Coaching Clients w/
  Online Marketing Course




          www.simplicityadmins.com
You Will Learn

• Strategy for your Online Presence, how to find
  your voice and your niche
• How to use Facebook to build your tribe and
  engage with potential clients
• How to get more leads from LinkedIn, show
  your expertise, participate in discussions,
  increase your reach


                  www.simplicityadmins.com
You Will Learn

• Why a blog is essential for every coach, how
  to get into the blogging habit, what to do if
  you don’t like to write
• The advantages of video as a marketing tool
  and why video is ideal for coaches
• How to nurture the relationship with potential
  clients via E-Mail Marketing, how to automate
  the e-mail process

                  www.simplicityadmins.com
You Will Learn

• How to fill your coaching events applying all
  the learned techniques

• & much, much more !




                   www.simplicityadmins.com
Bonus 1:
• a 30 min interview with Twitter Specialist
  Michelle Mangen fromFlorida

• a 30 min video interview with Hani Mourra,
  Online Video Specialist from Toronto, Canada

• a 30 min interview with Steve Martile, Coach at
  Freedomcoaching.ca and co-owner of Blogging
  for Coaches.com.

                    www.simplicityadmins.com
Bonus 2:

Private LinkedIn Group




       www.simplicityadmins.com
Bonus 3:

One-on-one 30 minute Q&A Session over Skype




            Value of USD 75.00 !

                www.simplicityadmins.com
(Real value of the course: USD 697.00)
           Your Price: USD 297.00
Valid until January 20th 2013, midnight CET


                www.simplicityadmins.com
http://www.quitchasingclients.com




           www.simplicityadmins.com

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5 Common Marketing Mistakes Coaches Make

  • 1. 5 Mistakes Coaches make with their Marketing Your host: Sarah Santacroce www.simplicityadmins.com
  • 2. Mistake Nr. 1: You Haven’t Analyzed Your Target Audience www.simplicityadmins.com
  • 3. Why you need to analyze your Target Audience Know Who Buys Your Services Know Who You Are Talking To Understand Where You Find them www.simplicityadmins.com
  • 4. Tip 1 Analyze your current clients and make a list of criteria www.simplicityadmins.com
  • 5. Tip 2 Try to figure out where they hang out www.simplicityadmins.com
  • 6. Mistake Nr. 2: You Aren’t Using LinkedIn to Get More Leads for your Business www.simplicityadmins.com
  • 7. Why Linked 200 Million Users Professional Network Wide Adult Demographic, with ages 25-54 best represented www.simplicityadmins.com
  • 8. Linked Approach LinkedIn Share & Profile Connect Join Advertise Groups www.simplicityadmins.com
  • 9. Tip 1 Use the “Recommendation” feature to ask those you’ve worked for previously to recommend you on LinkedIn. www.simplicityadmins.com
  • 10. Tip 2 Add Skills to your profile using the “LinkedIn Skills” feature. www.simplicityadmins.com
  • 11. Create more leads with LinkedIn. Get my e-book ! www.simplicityadmins.ch/linkedin- ebook www.simplicityadmins.com
  • 12. Mistake Nr. 3: You Aren’t Blogging www.simplicityadmins.com
  • 13. Why a Blog Creates traffic to your site To show & share your expertise Wide Demographic www.simplicityadmins.com
  • 14. Blogging Approach Create Share Your Blog Content Content Educate your Thought audience Leader www.simplicityadmins.com
  • 15. Tip 1 Create a schedule and stick to it ! www.simplicityadmins.com
  • 16. Tip 2 Add a call to action at the end of the post www.simplicityadmins.com
  • 17. Mistake Nr. 4: You think Online Video is scary www.simplicityadmins.com
  • 18. Why Online Video Youtube has 490 Million visitors per month 2nd most popular search engine Sample Your Coaching Style www.simplicityadmins.com
  • 19. Online Video Approach Your Youtube Your Blog Share Videos Channel Educate your Thought audience Leader www.simplicityadmins.com
  • 20. Tip 1 Get started with a short screen cast ! www.simplicityadmins.com
  • 21. Tip 2 Create Your Youtube Channel ! www.simplicityadmins.com
  • 22. Mistake Nr. 5: You Aren’t Collecting Leads On Your Website www.simplicityadmins.com
  • 23. Why E-Mail Marketing Everyone has an e-mail account Creates continuity Creates trust www.simplicityadmins.com
  • 24. E-Mail Marketing Approach Your Share valuable Your List Newsletter content Create trust Continuity www.simplicityadmins.com
  • 25. Tip 1 Position your opt-in form above the fold ! www.simplicityadmins.com
  • 26. Tip 2 Bring a sign-up form to offline events ! www.simplicityadmins.com
  • 27. Get More Coaching Clients w/ Online Marketing Course www.simplicityadmins.com
  • 28. You Will Learn • Strategy for your Online Presence, how to find your voice and your niche • How to use Facebook to build your tribe and engage with potential clients • How to get more leads from LinkedIn, show your expertise, participate in discussions, increase your reach www.simplicityadmins.com
  • 29. You Will Learn • Why a blog is essential for every coach, how to get into the blogging habit, what to do if you don’t like to write • The advantages of video as a marketing tool and why video is ideal for coaches • How to nurture the relationship with potential clients via E-Mail Marketing, how to automate the e-mail process www.simplicityadmins.com
  • 30. You Will Learn • How to fill your coaching events applying all the learned techniques • & much, much more ! www.simplicityadmins.com
  • 31. Bonus 1: • a 30 min interview with Twitter Specialist Michelle Mangen fromFlorida • a 30 min video interview with Hani Mourra, Online Video Specialist from Toronto, Canada • a 30 min interview with Steve Martile, Coach at Freedomcoaching.ca and co-owner of Blogging for Coaches.com. www.simplicityadmins.com
  • 32. Bonus 2: Private LinkedIn Group www.simplicityadmins.com
  • 33. Bonus 3: One-on-one 30 minute Q&A Session over Skype Value of USD 75.00 ! www.simplicityadmins.com
  • 34. (Real value of the course: USD 697.00) Your Price: USD 297.00 Valid until January 20th 2013, midnight CET www.simplicityadmins.com
  • 35. http://www.quitchasingclients.com www.simplicityadmins.com