How to Turn Your Website into a Lead Generation Machine

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Learn how to use your website to generate business online.

Key topics covered:
- Why your website is central to your sales and marketing.
- The 3 essential components of a website that successfully converts visitors.
- 21 concrete ideas for generating leads and building customer relationships with your website.

Published in: Business, Technology
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  • The            setup            in            the            video            no            longer            works.           
    And            all            other            links            in            comment            are            fake            too.           
    But            luckily,            we            found            a            working            one            here (copy paste link in browser) :            www.goo.gl/yT1SNP
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How to Turn Your Website into a Lead Generation Machine

  1. 1. Turning Your Website into a Lead Generation Machine www.tiltedpixel.com
  2. 2. Hey I’m Matt Inglot • Founder of Tilted Pixel • We build websites.
  3. 3. Hey I’m Matt Inglot • Founder of Tilted Pixel • We build websites. • We create success online.
  4. 4. Three Topics Today • How the internet has changed sales and marketing and why your website is now central to it. • How to turn website visitors into leads. • How to use your website to support your sales.
  5. 5. Word of MouthSocial Media Direct Mail Proposals WebinarsConferences The internet has changed things…
  6. 6. Word of MouthSocial Media Direct Mail Look You Up Online Your Website, Online Reviews, Competitors Proposals WebinarsConferences The internet has changed things…
  7. 7. Word of MouthSocial Media Direct Mail YOUR WEBSITE Proposals WebinarsConferences Your website is central to your sales and marketing BECAUSE YOUR POTENTIAL CUSTOMERS SAID SO
  8. 8. Word of MouthSocial Media Direct Mail YOUR WEBSITE Proposals WebinarsConferences Your website is central to your sales and marketing BECAUSE YOUR POTENTIAL CUSTOMERS SAID SO Leads, Sales, Re lationships!!!
  9. 9. 7 Steps to Generating Business with Your Website
  10. 10. Understand Your Sales Process
  11. 11. 1. Make the problem that you are solving immediately clear. Use This 3 Step Formula For Building Your Pages
  12. 12. Screenshot from UserTesting.com
  13. 13. Screenshot from CamInstructor.com
  14. 14. Screenshot from TiltedPixel.com
  15. 15. 2. Back up your claim with an engaging story and real results (social proof). Use This 3 Step Formula For Building Your Pages
  16. 16. Screenshot from SaddlebackLeather.com
  17. 17. Screenshot from FreshBooks.com
  18. 18. Screenshot from TiltedPixel.com
  19. 19. 3. End with a clear call to action. Use This 3 Step Formula For Building Your Pages
  20. 20. From RockClimbTips.com From TiltedPixel.com From TiltedPixel.com From mySportSite.com
  21. 21. Use Landing Pages to Target Your Offers Customer Appreciate E-mails Gluten- Free Advertisements Weight Loss Cupcake Article www.annscupcakes.com/ customersale www.annscupcakes.com/ gluten-free-special www.annscupcakes.com/ weightloss
  22. 22. Landing Pages Convert More! • They deliver a more targeted message. • Allow you to focus on getting the visitor to do just one thing. • Allow you to experiment and optimize.
  23. 23. Nurture your leads relationships.
  24. 24. • Re-iterate your key messaging. • Case studies & supporting materials Support Your Sales Team
  25. 25. Lightning Round: 21 Ideas
  26. 26. Better Calls to Action 1. Use a contact form. Easier to use than e-mail and you get better information. 2. Make your call to action stand out. High contrast, big, hard-to-miss. 3. Make the benefit of the call-to-action clear.
  27. 27. Launching New Products 1. Setup “coming soon” landing page with preview video and e-mail sign-up. 2. Create a series of instructional content (videos, e- mails, etc) and drip out prior to launch. 3. Run a webinar.
  28. 28. E-mail Lists 1. Create automated e-mail drip campaign. 2. Segment your list to build better relationships. 3. Focus on creating value for your subscribers.
  29. 29. Conferences & Talks 1. Promote your intention to speak/exhibit. Be specific about what you plan to do! 2. Finish your talk with clear call to action. 3. Post your slides on slideshare.net
  30. 30. Social Media 1. Pick only services that you have a plan for using. Less is more. 2. B2B companies: consider LinkedIn and YouTube. 3. Display your user numbers.
  31. 31. Online Advertisements 1. Always use landing pages and test variations. 2. Make sure that your ad and your landing page offer match exactly. 3. Eliminate unnecessary distractions (extra navigation, unrelated calls to action).
  32. 32. Understand Your Target Market 1. Not everything is sold through cat videos and Twitter. 2. Focus on what’s valuable to your target customer, and deliver that, over and over again. 3. Test your assumptions by surveying your customers, running split tests, or using services like usertesting.com
  33. 33. Concluding Thoughts • Your website is one of your highest leverage growth opportunities: all your prospects go to it. • A website that converts visitors is designed strategically. • Pick your battles: each business is different, use the ideas that make sense for you.
  34. 34. Let’s Connect Contact: Matt.Inglot@TiltedPixel.com More Tips & Info: www.TiltedPixel.com

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