Learn how to use your website to generate business online. Key topics covered: - Why your website is central to your sales and marketing. - The 3 essential components of a website that successfully converts visitors. - 21 concrete ideas for generating leads and building customer relationships with your website.

1. Turning Your Website into a
Lead Generation Machine
www.tiltedpixel.com

2. Hey I’m Matt Inglot
• Founder of Tilted Pixel
• We build websites.

3. Hey I’m Matt Inglot
• Founder of Tilted Pixel
• We build websites.
• We create success online.

4. Three Topics Today
• How the internet has changed sales and marketing
and why your website is now central to it.
• How to turn website visitors into leads.
• How to use your website to support your sales.

5. Word of MouthSocial Media Direct Mail
Proposals WebinarsConferences
The internet has changed things…

6. Word of MouthSocial Media Direct Mail
Look You Up Online
Your Website, Online
Reviews, Competitors
Proposals WebinarsConferences
The internet has changed things…

7. Word of MouthSocial Media Direct Mail
YOUR WEBSITE
Proposals WebinarsConferences
Your website is central to your sales and marketing
BECAUSE YOUR POTENTIAL CUSTOMERS SAID SO

8. Word of MouthSocial Media Direct Mail
YOUR WEBSITE
Proposals WebinarsConferences
Your website is central to your sales and marketing
BECAUSE YOUR POTENTIAL CUSTOMERS SAID SO
Leads, Sales, Re
lationships!!!

9. 7 Steps to Generating Business with
Your Website

10. Understand Your Sales Process

11. 1. Make the problem that you are solving
immediately clear.
Use This 3 Step Formula For Building
Your Pages

12. Screenshot from UserTesting.com

13. Screenshot from CamInstructor.com

14. Screenshot from TiltedPixel.com

15. 2. Back up your claim with an engaging story
and real results (social proof).
Use This 3 Step Formula For Building
Your Pages

16. Screenshot from SaddlebackLeather.com

17. Screenshot from FreshBooks.com

18. Screenshot from TiltedPixel.com

19. 3. End with a clear call to action.
Use This 3 Step Formula For Building
Your Pages

20. From RockClimbTips.com
From TiltedPixel.com From TiltedPixel.com
From mySportSite.com

21. Use Landing Pages to Target Your
Offers
Customer Appreciate
E-mails
Gluten- Free
Advertisements
Weight Loss
Cupcake Article
www.annscupcakes.com/
customersale
www.annscupcakes.com/
gluten-free-special
www.annscupcakes.com/
weightloss

23. Landing Pages Convert More!
• They deliver a more targeted message.
• Allow you to focus on getting the visitor to do
just one thing.
• Allow you to experiment and optimize.

24. Nurture your leads relationships.

25. • Re-iterate your key messaging.
• Case studies & supporting materials
Support Your Sales Team

26. Lightning Round: 21 Ideas

27. Better Calls to Action
1. Use a contact form. Easier to use than e-mail and
you get better information.
2. Make your call to action stand out. High
contrast, big, hard-to-miss.
3. Make the benefit of the call-to-action clear.

28. Launching New Products
1. Setup “coming soon” landing page with preview
video and e-mail sign-up.
2. Create a series of instructional content (videos, e-
mails, etc) and drip out prior to launch.
3. Run a webinar.

29. E-mail Lists
1. Create automated e-mail drip campaign.
2. Segment your list to build better relationships.
3. Focus on creating value for your subscribers.

30. Conferences & Talks
1. Promote your intention to speak/exhibit. Be specific
about what you plan to do!
2. Finish your talk with clear call to action.
3. Post your slides on slideshare.net

31. Social Media
1. Pick only services that you have a plan for using. Less
is more.
2. B2B companies: consider LinkedIn and YouTube.
3. Display your user numbers.

32. Online Advertisements
1. Always use landing pages and test variations.
2. Make sure that your ad and your landing page offer
match exactly.
3. Eliminate unnecessary distractions (extra navigation,
unrelated calls to action).

33. Understand Your Target Market
1. Not everything is sold through cat videos and Twitter.
2. Focus on what’s valuable to your target customer,
and deliver that, over and over again.
3. Test your assumptions by surveying your customers,
running split tests, or using services like
usertesting.com

34. Concluding Thoughts
• Your website is one of your highest leverage growth
opportunities: all your prospects go to it.
• A website that converts visitors is designed
strategically.
• Pick your battles: each business is different, use the
ideas that make sense for you.

35. Let’s Connect
Contact:
Matt.Inglot@TiltedPixel.com
More Tips & Info:
www.TiltedPixel.com