3. The typical content seen in R’n’B music
videos often includes: sex, drugs, gangs, gang
attitudes and sometimes rage against
authority.
Laura Arnold
4. The clothing seen in R’n’B music videos for
women is often quite revealing and this
emphasises the fact girls are seen as sex
symbols.
Men stereotypically wear baggy clothing such as
oversized t-shirts and jeans unlike the girls who
have a lot of skin on show.
There is also lots of jewellery worn mainly by the
men.This would include things like medallions
and rings to show they have lots of money.
Laura Arnold
5. Locations in R’n’B music videos often include
places such as clubs/bars and street locations.
Laura Arnold
6. Stereotypical props used in R’n’B music
videos include drugs, guns etc.Things that
are quite explicit. Money is also seen regularly
to emphasise wealth.
Laura Arnold
7. Black people are often associated with R’n’B.
There is an award ceremony called MOBO’s
(Music of black origin awards) and the music
involved is mainly revolved around R’n’B.
Laura Arnold
9. Because of the content involved in R’n’B videos
the target audience is likely to be for ages above
15.
Because most R’n’B singers are black, the
ethnicity of the target audience is also most
likely to be black due to the artists being of the
same race and then becoming role models for
their fans.
The gender could be a mixture as there are also
female R’n’B singers that girls may relate or look
up to.
Laura Arnold
