4. INTRODUCTION
Apple Inc. (previously Apple Computer, Inc.) is an American
multinational corporation that designs and markets consumer
electronics, computer software, and personal computers.
Apple Inc. ignited the personal computer revolution in the 1970s
with the Apple II and since then has been reinventing and
innovating not only computers, but also other electronic goods
and services.
The company's best-known products include the Macintosh line
of computers, the iPod, the iPhone and the iPad.
As of July 2011, the company operates 317 retail stores in ten
countries, and an online store where hardware and software
products are sold.
5. VISION
“ Man is the creator of change in this world.
As such he should be above systems and
structures, and not subordinate to them.”
6. MISSION
“the Company is committed to bringing the best
personal computing, portable digital music and
mobile communication experience to
students, educators, creative
professionals, businesses, government
agencies, and consumers through its innovative
hardware, software, peripherals, services, and
Internet offerings.”
7. COMPANY PROFILE
Established: on April 1, 1976
Founders: Steve Jobs, Steve Wozniak, and Ronald Wayne
Industry:
Computer Hardware
computer software
consumer electronics
digital distribution
Key People:
Chairman & CEO : Steve Jobs
COO & Acting CEO: Tim Cook
Total Revenue: US $ 65.23 billion(FY 2010)
Profit: US $ 14.01 billion(FY 2010)
Employees:49,400
No. of Locations: 317 retail stores
8. MAJOR
HARDWARE PRODUCTS
Apple TV
iPad (Original, 2)
iPhone (3G, 3GS, 4)
iPod (Classic, Nano, Shuffle, Touch)
Mac (iMac, MacBook, MacBook Air, MacBook
Pro, Mini, Pro)
9. MAJOR
SOFTWARE PRODUCTS
Mac OS X
iOS
iTunes
iWork
QuickTime
Safari
iLife
11. THE BEGINNING.
Apple‟s history starts with the story of two young and exceptional
people who began building a computer in their garage and launched
the microcomputer revolution. It‟s the story of two „Steves‟:-
Stephen G Wozniak and Steven P Jobs
12. THE BEGINNING
Apple has been created in 1976
by Steve Jobs, Steve Wozniak
and Ronald Wayne
in Cupertino, California . They
all left ATARI Computers to
create their own company.
Apple's first headquarter was
the Jobs' parents garage where
Jobs and his friends design
their first computer kit : the
Apple I
13. APPLE I
On1976 April 1 – released
the Apple I (for $666) and
started Apple Computers.
Had 8 KB of RAM
It was box wood-made with
a basic motherboard inside.
Later a cassette interface to
enable external data storage
was added.
14. APPLE II
In 1977, Apple II was
released for $1298
Had color graphics – a
first for a personal
computer
Originally used an audio
cassette drive for storage
but later it was replaced by
a floppy disk drive
Supported the BASIC
program
Had 64 KB of memory
And with a software
called VisiCalc which was
Apple's "killer application"
: a spreadsheet program !
14
15. OTHER
EARLY ENDEAVORS
Apple III
Released May 1980
Had 128K of RAM
Designed for businesses – expensive!! > $4300!!!
Had lots of problems – didn‟t do well..
Apple Lisa
Released in 1983
Became the first personal computer sold to the public with
a GUI. Aimed at large businesses
Commercial failure due to high price tag (almost $10,000)
and limited software it could run
16. THE INTRO OF THE MACINTOSH
Apple introduced the Macintosh in
1984
Sales not initially as strong as
desired
Changed with the intro of
LaserWriter – first reasonably priced
laser printer
PageMaker – early desktop publishing
package
(These capitalized on its advanced
graphics capabilities)
128 KB memory
Motorola‟s 68000 CPU
Sold for $2495 16
17. MACINTOSH PORTABLE
Apple‟s first attempt at
a “portable” computer
Released in 1989
8 MB RAM
40 MB Hard drive*
Clunky, slow
$6500
Failed in market.
17
18. MORE PORTABLE EFFORTS..
PowerBook 100
Released in 1991
40 MB hard drive
8 MB RAM
$2500
Helped Apple to gain some
revenue
established layout of the
laptop computers
18
19. REBIRTH OF
APPLE
1996: acquisition of NEXT Inc.
Jobs back to Apple as an advisor.
1997: Steve Jobs –the CEO
1997: Steve Jobs announced that Apple would join
Microsoft to release new versions of Microsoft Office
for the Macintosh
1997:Apple introduced the Apple Store+ new build-to-
order manufacturing strategy
1998: introduced the new iMac
with Mac OS X.
Then came the iBook, Apple's new laptop.
20. DESKTOP
EVOLUTION
»
The iMac
Released in 1998 Released in 2007
2 USB ports RAM: 4 GB
4 GB hard drive 320 GB hard drive
256 MB RAM
All in 0ne computer
21.
22. iPod- THE BLOCKBUSTER
On October 23, 2001-the iPod
CPU: Samsung ARM and Apple
A4
5 GB hard drive that put "1,000
songs in pocket”
New technology: spintronics
Initially , iPod software only
worked with Mac OS;
from 2nd generation onwards
works with Microsoft Windows
also
Apple's iTunes Store was
introduced, offering online music
downloads for $0.99 a song and
integration with the iPod.
23. EXTRA SHOT..
Albert Fert and Peter Gruenberg won the 2007 Nobel
Prize for physics for work that has allowed hard disks to
be made much smaller for everything from laptops to
iPods
The prize was awarded for work on
magnetoelectronics, also known as spintronics.
It uses the spin of the electron to store and transport
information instead of the electrical charge, meaning
much more information could be kept in a smaller space
than before.
24. iPhone
a convergence of an Internet-
enabled smartphone and iPod.
iOS, (formerly iPhone OS)-
scaled down version of OS X
3.5-inch (89 mm) touch screen
display,
4, 8, or 16 GB of memory,
Bluetooth, and Wi-Fi
25. iPad
tablet PC
Released on April
3, 2010
Processor: A4
256 MB RAM
Bluetooth n Wi-Fi
sold more than 300,000
units on that day and
reaching 500,000 by the
end of the first week.
32. STRENGTHS& WEAKNESSES
strengths weaknesses
Branding High Price Proprietary
Innovation System
Differentiated Product
Ease of Use
Niche Market
Superior Quality
Retail Strategy
Marketing and Sales Cannibalization
Customer Loyalty
Online Sales
33. WORK CULTURE
Apple evokes a loyalty from its workers that
information only leaves its campus when Steve Jobs
takes the stage to unveil it.
Secrecy at Apple is not just the prevailing
communication strategy, but it is baked in to their
corporate culture.
42. CONCLUSION
For 35 years Apple has been a trend-
setter company able to foresee the future
of domestic computer and consumer
electronics. it will probably continue
during the next decades. because their
strength is the innovation . And they
know, how to ‘think different’.
Apple, go on innovating…..
43.
44.
45. REFERENCES
www.apple.com
en.wikipedia.org/wiki/Apple_Inc
www.technologyguardian.co.uk
The Economic Times
46. THANK YOU
FOR YOUR
SUPPORT!
By
F.Y.B.COM.(BANKING & INSURANCE)
