Apple lives this vision through the technologies it develops for consumers and corporations. It strives to make its customers masters of the products they have bought. Apple doesn't simply make a statement. It lives it by ensuring that its employees understand the vision and strive to reach it. It has put systems in place to enable smooth customer interaction. It has put objectives in place to continuously move forward; implemented strategies to fulfil these objectives; and ensured that the right marketing, financial and operational structures are in place to apply the strategies
. Hewlett-Packard's merger with Compaq on May 3, 2002, has created a large company Today, Hewlett-Packard is a leading global provider of products, technologies. Solutions, and services to consumers and business; its offerings span IT infrastructure personal computing and access devices, global services, and imaging and printing.
Apple and IBM (www.ibm.com) have enjoyed a long and somewhat profitable partnership for many years
1.John Sculley's decision not to license the Macintosh operating system to Bill Gates has to be one of the great miscalculations in business. With the Macintosh struggling at less than 3 percent of the global market, the Windows operating system developed by Microsoft (www.microsoft.com) to emulate the ease of the Macintosh operating system now dominates close to 95 percent of the personal computer industry. 2. Media Player includes a link to Microsoft's own music site, and sales at Microsoft's site are steadily gaining on Apple's iTunes.
APPLE Inc ppt
C T L Euro College
M B A
FOUNDATION OF APPLE
Steve Jobs and Steve
Wozniak laid the foundation
of APPLE COMPUTERS INC.
on April 1,1976 to sell the
Apple 1 (personal computer
NAME AND LOGO
The name was taken by Steve Jobs.
The first Apple logo was designed by Ron Wayne, co-
founder of Apple Computer. It was rather a picture
than a logo. It showed Sir Isaac Newton sitting
beneath the famous Apple tree thinking about gravity.
NAME AND LOGO
In 1977 Jobs asked the art designer Rob Janoff to
design the new Apple logo. The new logo had a simple
shape of an Apple, bitten into, with the colors of the
rainbow in the wrong order.
In 1997, Steve Jobs decided to drop the multi-colored
Apple logo and replace it by a solid-colored logo. The
first Apple computers to feature the new logo were
the new PowerBook G3s in 1998
THE EVOLUTION OF A BRAND
1977 1997 20061975 2013
"Apple is committed to bringing the best personal
computing experience to students, educators, creative
professionals and consumers around the world
through its innovative hardware, software and
Best Known Products
Macintosh line of personal computers
iPod portable media players
Mac OS X operating system
iTunes media browser
iLife – iMovie, iTunes, iPhoto
Final Cut Studio – video editing
1975 – Steve Wozniak was working for Hewlett
Packard (calculator manufacturers) by day and was a
computer hobbyist by night.
He realized that the prices of some computer parts
had gotten so low he could buy them himself.
Decided to work with fellow hobbyist Steve Jobs to
build their own computer
On 4/1/1976 – released the Apple I (for $666) and
started Apple Computers. Had 8 KB of RAM.
ON 1 JULY
ON 16 APRIL,1977)
• APPLE 3
• APPLE LISA
(INTRODUCED ON 1
• APPLE LISA 2
(INTRODUCED ON 1
Apple's top three hardware competitors are Dell,
In addition, Apple competes with Microsoft in many
areas of the personal computer software industry.
Founded in 1984 by Michael Dell, Dell lnc. (www.dell.com) was the.
largest manufacturer of personal computers in 2004.
Dell's greatest strength is its ability to drive down costs through its
direct sales approach.
Dell has nearly perfected the cost and quality control aspects of just-
in-time manufacturing, and thereby has enjoyed a tremendous
advantage over its rivals in quality and production costs.
Dell is not known for innovation. Dell has limited itself to
few product categories outside of its core computer hardware.
Dell's sales of items such as printers, network switches, projectors,
and USB storage devices have been limited.
Dell is diversifying
its product line into consumer electronics. Dell has begun to branch
out into other areas by launching its own music download store.
Hewlett-Packard's merger with Compaq on May 3,
2002, has created a large company.
Hewlett-Packard does have certain
competent strengths. Sales of printers and printer ink
account for approximately 30 percent 0: the
company's total revenue but generates 70
percent of its operating profits.
offer a desktop computer at a price much lower than
Apple and IBM jointly developed the Power PC
line or central processing chips to compete with Intel
and its Pentium line of central processors.
In December 2004, Lenovo Group Limited, the largest
information technology company in China, acquired
IBM's Personal Computing Division.
John Sculley's decision not to license the Macintosh
operating system to Bill Gates lead to Windows
operating system developed by Microsoft .
Windows operating system captures close to 95
percent of the personal computer industry.
The Windows Media Player comes bundled with the
Windows operating system that is
sold on almost every computer in the world.
One of the oldest hardware
Control over the product.
High quality product.
Easy to carry products
Huge consumer base loyal to
Focusing on internal engg.
more than marketing
Consumer faced problems with
Had difficulties on some of its
products’ quality control
Not issued dividends
Less expensive new product
lines with quality.
Product line is functional and
Flexibility to its users.
iPods are able to communicate.
New car models with iPod
Pressure from competitors.
Technology changes at a rapid
Forced to develop new
Commitment to licensing, push for economies of scope
between media and computers
Strategic alliances. An equity strategic alliance. An
effective way for a company like Apple to accomplish this
would be in the form of a joint venture.
Apple should continue pushing the new line of media-
centric products. This innovative company exploits its
second-mover position. In the future, they will need to
continue innovating to expand the boundaries of both
media and computers