2. COMPANY PROFILE
Apple Computers Established on April 1, 1976
Founder: Steve Jobs, Steve Wozniak and Ronald Wayne Industry
Business Category: Computer Hardware and Software, Mobile
Platforms and Multimedia Services
Current CEO: Tim Cook
4. WHERE IT ALL BEGAN
1 9 7 6
-Steve Jobs and Stephen Wozniak founded Apple
-The Apple 1 is introduced to the world and is sold $666
-Ronald Wayne (The Third Co-Founder bails in fear of financial loss)
5. STEVE JOBS
Left Atari with Steve Wozniak to begin their own company.
Built the first Apple Computer in his parents garage
Began to attend trade fairs and other events to sell his product
Got the attention of Ronald Wayne for a small initial investment
Sold the first Apple computer (A Kit Computer) for $666
7. THE APPLE 1
First computer built by Apple
Released on April 11th, 1976
4KB of memory with capabilities of expansion to 8 KB of
memory
40X24 characters, hardware-implented scrolling
Replaced by Apple 2
10. APPLE 2
Credited as one of the first successful mass-produced micro-computer’s on the market .
-Release in 1977 (Replaced Apple 1)
Initial cost of $1,298
CPU: MOS Technology 6502
Memory Capabilities: 4KB-48KB and 64KB
Storage: Audio Cassette or Floppy Disk 2
Display: Built in RCA Connector
Color Graphics Introduced
11.
12. 1978
Apple Disk II is introduced and competes with other industry
storage disks by cutting the price in half
Steve Wozniak wanted an alternative solution to using cassette
tapes and normal floppies by introducing the Apple IIe
13. APPLE III
Target consumer is business community
Initial Price of $4,340-$7,800 not appealing to business
community as machine is plagued with problems
Due to the commercial failure of the Apple III, the Apple II’s
continuation of vender support is extended
15. 1980
Apple goes public as they recover from the semi-failure of the Apple III
Apple surpasses Ford Motor Companies Record and becomes the most
valuable IPO at approximately $1.8 Billion
More than 40 Apple Employees become millionaires due to their stock
options instantly
16. L ISA IS INTRODUCE D
1984
First computer to utilize a GUI (Graphical Interface)
Immediately classified as a failure due to high price tag and know
compatibility problems
Operating system was the LISA OS
Steve Jobs is pushed off the LISA Project and sent to the
Macintosh Project
18. 1982
Steve Jobs and his team begin development on the Macintosh
Microsoft is brought in to assist with mouse-based applications
Steve Jobs goal is to make an affordable computer and have one in
every household
19. MACINTOSH IS INTRODUCED
The Macintosh is introduced as the “Computer for the rest of us” in 1984
Original Price is $2,495
Memory: 128KB
Mac is known for greater compatibility with peripherals such as external disk drives,
numeric keypads and dot matrix printers
Famous Superbowl Ad directed by Ridley Scott airs
Included the first System and Finder apps in the OS
21. 1985
Steve Jobs resigns from Apple due to internal issues at Apple and
creates the company NeXT
22. POST STEVE JOBS
1987 Hypercard is released
1988 Microsoft is sued by Apple with claims of infringement with
Microsoft's Windows 2.03
Apple alleged that Microsoft violated copyrights for LISA Audiovisual
capabilities
1991 Apple works on and releases the Power Book essentially Apple’s first
Laptop
24. NEWTON MESSAGE PAD
Originally Released in 1993
Used the Newton OS
Capable of Handwriting Recognition
Original cost was roughly $900
25. 1996
CEO Gilbert Amelio discontinues multiple projects
Apple buys Steve Jobs NeXT Company
Apple experience a $700+ Million Quarterly Loss and are on the
verge of bankruptcy
Clears debt and manages to keep Apple open
Steve Jobs hired back with Apple as an advisor
27. THE ORIGINAL IMAC
iMac is released in 1998
Originally came in a blue color but later let’s users choose what color they
can order
iMac is considered an “internet-age computer”
Turns around Apple profits
29. THE AIRPORT IMAC
iMAC in “laptop” form is introduced in 1999
Can install optional AirPort Card that works with WiFi
30. THE IPOD
Newly Appointed CEO Steve Jobs introduces the Groundbreaking
iPod
iPod is first device of it’s kind
31. 2003
With the huge success of the iPod, Apple creates the iTunes Store
The iTunes store presents the capability to purchase music online
Steve Jobs also presents the first laptop with a 17-inch display and
a 12-inch display becoming the first computer company with the
largest laptop and the smallest
32. 2006
Steve Jobs Introduces the MacBook
MacBook replaces the iBook and Powerbook
The MacBook family is broken into two categories, MacBook Pro
and Air
33. THE IPHONE
With the emergence of the mobile phone and portable music player market, Steve
Jobs creates the iPhone and releases it in 2007.
The iPhone revolutionizes mobile phones by incorporating an App Market,
Music/Video Player and mobile phone into one device
iPhone is originally released in partnership with AT&T
34. 2010
Steve Jobs introduces the iPad, a tablet devices with touchscreen capabilities.
The iPad is said to have revolutionized the tablet market with no other company able to match it to
this very day
The iPad is considered one of the greatest inventions in the first decade of the 21st century.
35. 2011
Steve Jobs passes away on October 5th, 2011 after losing his fight
with pancreatic cancer
The tide in the technology world is changed forever as one of the
worlds greatest technological minds is laid to rest
