The document summarizes observations from 6 different stores in India, including a garment store, roadside bangle store, clothing store called "The Hanger", a large grocery store called Big Bazaar, a local store, and a sweet shop. Key observations included types of products sold, store atmospheres like lighting and music, number of employees, levels of customer interaction, and qualities of merchandise.

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Observation Lab
Observations from 6 different stores in India

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Garment Store in Jammu, India

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Observations
 A large variety of shawls
 Vibrant shades.
 Nicely illuminated
 One owner and one sales person attending the customers.
 Not very many customers.
 The sales person told the price even before showing the
product, which I thought wasn’t a nice way.

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Road side bangle store, Jammu,
India

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Observations
 Stuff of not very good quality, but yes good value for money
 Shopkeeper was very happy person.
 He encouraged to try on the bangles before buying them.
 You can always bargain at such shops to reduce the prize.
 There were lots of other vendors around the same place selling
the same stuff.
 Mainly customers were females and kids.

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‘The Hanger’ – a garment store

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‘The Hanger’ – A garment store

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Observations
 Very organized store
 Very attractive store, had little goodies placed next to the billing
counter.
 The store had wooden flooring and was brightly illuminated
 One of the wall had mirror so it made the store look even
bigger and brighter.
 The store had the fragrance of lemon grass.

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Big Bazaar – The grocery store

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Observations
 A huge 3 floor store in the mall.
 The cash counter was located at the entrance/exit of the store.
 The music was very loud
 The stuff was very nicely organized in the store.
 Most of the customers were couples.

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A local store

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A sweet shop

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Observations
 Very bright entrance.
 The store inside is very dull because of the dark flooring and
the low ceiling.
 The prices were not clearly mentioned on all the items.
 Candies and other goodies lying on the billing counter.
 Loud music
 The salesperson doesn’t seem to be a friendly person
 There were only 3 customers when I visited the store.