Marketing what and why

1. Presented by : Shivam Kumar

2.  Marketing is an art
Marketing is an art to create an awareness and
demand of certain product.
 Marketing is an science
Marketing is an systematic process in which
we decide the quality, price etc. of product.
SHIVAM KUMAR

3.  The marketing concept holds that the key to
achieving organizational goals consists in
determining the needs & wants of target markets
& delivering the desired satisfaction more
effectively & efficiently than competitors.
SHIVAM KUMAR

4.  “Satisfying needs and wants through an
exchange process” ------
Philip Kotler
SHIVAM KUMAR

5.  “How to create awareness , need of product
and how to reach the product to end user of
consumer is a Marketing process.”----------
Shivam Kumar
SHIVAM KUMAR

6.  Marketing Promotes Product Awareness to
the Public
 Marketing Helps Boost Product Sales
 Marketing Builds Company Reputation
 Marketing create a future path of company
 Marketing to identifying the need of
consumer
SHIVAM KUMAR

7. MARKETING SELLING
Marketing is an border aspect
Marketing create an awareness
of product
Marketing to create an
demand
Marketing is based on pull
strategy to customer
Marketing have to planning
process
Selling is an part of marketing
Selling is result of awareness
Selling comes after create an
demand
Selling is based on push
strategy to a consumer
Selling is selling process of
product
SHIVAM KUMAR

8. MARKETING SELLING
Marketing process is for future
planning
Marketing build goodwill
Marketing process done by
company or organization
Marketing process is for
identifying the demand of
consumer.
Marketing process has to
provide the product on time of
need
Selling is for present process
Selling has no part of goodwill
Selling is mostly done by
retailer
Selling is result of marketing
Selling is process to full fill the
demand
Selling is done after provide an
product by company.
SHIVAM KUMAR