This presentation is on the evolution of marketing from the mid 1800's to current.

1. Evolution of
Marketing
Kip Bigley

2. Production
Era
• Mid 1800’s – 1930
• Demand outpaced
supply

3. Production Era
• Started with the boom of the industrial revolution.
• The business mindset was “if produced, someone will buy”
• With the current market, businesses could sell anything they produced.

4. Sales Era
1930’s –
1950’s
Supply
exceeded
demand

5. Sales Era
Market became
saturated
Competition
Increased
Sales focused
shifted to Price
over quality
Salespeople
hired to reduce
excess capacity

6. Marketing Era
• 1960’s – 1990’s
• Focus on
understanding
consumer needs
and wants

7. Marketing Era
• Marketing department takes control
• Focus shifts from mass production to consumer
needs
• “Customer is king”
• “The customer is always right”

8. Consumer
Relationship Era
• Current era
• Focus is to create
long-term customers

9. Consumer Relationship Era
Businesses set out to
create long-term
customers
Ultimate goal
is customer
loyalty
Emphasis on
customer
service

10. "Anticipated, personal, and relevant advertising
always does better than unsolicited junk.“ -
Seth Godin

11. Citations
• https://prezi.com/n0irmdxahkdo/evolution-of-
marketing/?utm_campaign=share&utm_medium=copy
• https://www.getsimple.com/blog/seven-marketing-eras/