About Marketing

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About Marketing

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  • About Marketing

    1. 1. Introduction to Marketing A process by which a firm profitably translates customer needs into revenue. It is called… MARKETING
    2. 2. •Concept and importance of marketing •Approaches to the study of marketing •Marketing mix and its components OVERVIEW Marketing comes in a wide variety of flavors based on audience, media platform and business in today’s evolving and dynamic marketplace.
    3. 3. Marketing Process Understandi ng the Marketplace and Customer Needs Designing a Customer- Driven Marketing Strategy Preparing an Integrated Marketing Plan and Program Building Customer Relationsh ips Capturing Value from Customers
    4. 4. More on how to understand the marketplace • Customer Value and Satisfaction • Exchanges and Relationships • Markets
    5. 5. Designing a Customer-Driven Marketing Strategy • Selecting customers to serve • Choosing a value proposition • Marketing Management Orientations • The Production Concept • The Product Concept • The Selling Concept • The Marketing Concept – Sense and respond • The Societal Marketing Concept

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