promotion

1. SALES
PROMOTION

2. INTRODUCTION
Sales promotion refers to informing,
communicating, convincing, motivating the
customer to buy the product with the help of:
Customer promotion method.
Dealer promotion method.
Sales force promotion method.
In simple words sales promotion means any
simple steps that are taken for the purpose of
obtaining or increasing sales.

3. • To introduce new product.
• To attract new customers.
• To provide new incentives to the actual
users.
• To increase sales and profit.
• To counter attack the competitors.
• To simplify the task of selling.
• To motivate middlemen.

4. IMPORTANTANCE OF
SALES PROMOTION
• To the manufacturers.
• To the middlemen.
• To the consumer.

5. TO THE
MANUFACTURERS
• Helps in creating new market.
• Retaining the existing customer.
• Minimise the cost of production.
• Motivate middlemen.
• Helps in facing competition.

6. TO THE
MIDDLEMEN
• Inducement in selling.
• Increase in sales.
• Increase in profit.

7. TO THE CONSUMER
• Information about new product.
• Promotional benefits.
• Opportunity to participate in
contests.
• Improve standard of living.
• Helps consumers to get product at
low price.

8. LIMITATIONS
• It is a short-term device.
• It is not an independent tool.
• It fails in easing out the marketing
errors.
• It affects adversely the brand image.
• Under-estimating by advertising
agencies.

9. FUNCTIONS
• Stimulating the impulse buying.
• Assisting the middlemen.
• Assisting the advertising
• Assisting the salesmen.

11. THANK YOU