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MARKETING PPT BY ANJALI PATIL.pptx
- 1. welcom e
- 2. Start
- 3. Miss Anjali Patil Represented By :
- 5. MARKETING “A social process by which individual groups obtain what they need and want through what through creating offerings and want exchanging products and services of value with others”
- 6. Features Of Marketing Needs and Wants Creating a Marketing Offering Customer Value Exchange Mechanism
- 7. MARKETING MANAGEMENT The art and Science of choosing target markets and getting, keeping and growing customers through creating, delivering and communicating superior customer values of management.”
- 8. Process Of Marketing Mangment • Choosing a target market • Getting, keeping as well as growing the customers • Creating, developing and communicating superior values for the customers.
- 9. MARKETING PHILOSOPHIES Producation Producat Selling Marketing Societal Quantity Quantity Existing Producat Customer Need Customer & Society need Factory Factory Factory Market Market Society Availlabillty& Affordabillty Poducat improvement Selling & Promotion Integrated Marketing Integrated Marketing Volume of Producation Producat Quallity Sales Volume Customer Satisfaction Customer Societal Satifaction Focus Starting Point Means Ends: Profit
- 10. Funcations of Marketing • Gatheing & Analysing Marketing Informetion • Marketing Planning • Producat Designing & Development • Standardistion & Grading • Packaging & labelling • Branding • Customer Support Services • Pricing Of Producat • Promotion • Physical Distribution • Transportation • Storage Or Warehousing
- 11. MARKETING MIX
- 12. MARKETING MIX-ELEMENTS Product Product Mix Product Quality New Product Design Packaging Labelling Branding Price Price Level Margins Price Policy Pricing Strategy Price Change Place Channel Strategy Channel Selection Channel Confilict Channel Cooperation Physical Distribution Promotion Promotion Mix Advertising Personal Selling Sales Promotion Publicity Public Relation
- 13. BRANDING Brand : It is a name, term, sign, symbol, design or some combination of them, used to identify the producats- goods or services of one seller or group of sellers and to differentitate them from those of the cometiors. Brand Name : That part of a brand, which can be spoken. Brand Mark : It apperrs in the from of a symbol, desing distinct colour scheme or lettering. Not utterable Trade Mark : A brand or part of a brand that is given legal protecation is called trademark
- 14. PACAKAGING Packaging rafers to the act of desining and producing the container or wrapper of a product Levels of Packaging
- 15. Labelling Labelling provides detailed information about the producat, its price,quality, contents, method of use, complex graphics etc . Functions of Labelling • Describe the producat and specify its contents • Idetification of the product or brand • Grading of Products • Helps in promotion of producats • Providing information required by law
- 16. Price: May be defined as the amount of money paid by a buyer or received by a seller in consideration of the purachse of producat or service. • Producat cost • The utility and Demand • Extent Of Competiton in the Market • Government and legal Regulations • Pricinhg Objectives Marketing Methods used Factors Affecting price Determination
- 17. Physical Distribution Physical Distribution ensres that the goods and services are made available at right place, at right time to right people without change.
- 18. PROMOTION MIX Promotion Promotion refers to the use of communication with the twin objective of informing potential customers about a product and prsuading them to buy it.
- 19. Advertising Advertising is the most commonly used tool of promotion. It is an impersonal form of communication, which is paid for by the marketers (Sponsors )to promote some goods some goods or service. • Mass reach • Enhancing customer satisfaction • Expressiveness • Economy. • Less forceful • Lacks feedback • Inflexibillity • Low effectieness Merits Limitations
- 20. Personal Selling It involves oral presentation of message in the form of conversation with one or more prospective customers for the purpose of making sales. Features • Personal form • Development of Relationship Merits • Flexibity • Direcat Feedback • Minimum Wastage
- 21. Sales Promotion Short-term incentives, which are designed to encourage the buyers to market immediate purchase of a purchase of a producat service. • Attention Value • Useful in new Producat launch • Synergy in Total Promotional Efforts Merits • Reflects Crisist • Spoils Product image Limitations
- 22. Components of PR • Publicity • Public realtions • Lobbying • Counselling • Corporate Communication PUBLIC RELATIONS It is about managing organisations image in the eyes of all stake holders.