Gauge Construction Social Media and Marketing The Miss.docx

Gauge Construction
Social Media and Marketing
The Mission
Our mission working with Gauge Construction is to help
establish the marketing groundwork that will help them spread
awareness of their new business.
We focused mainly on Social Media and marketing
Our goal?
To create a marketing packet that we could send to future and
previous clients that introduced Gauge Construction and their
specialties.
To create an outline and guidelines of social media and
marketing that Gauge Construction can follow for optimal
exposure.
We created a Marketing Packet that introduces Gauge
Construction and their business.
It covers
Specialties
Awards and certifications
Contact information
The plan

Social Media Marketing
Target Audience
Commercial and Government Contracted Construction
Professional sites such as LinkedIn and Facebook
Contact via website and online profiles
Weekly updates about current or past projects
Before and after’s
Time lapse videos
Introduction videos
Informative step- by- step
Visual and Communicative posts.
Social Media
Facebook
Username and password
[email protected]
[email protected]
LinkedIn
[email protected]
[email protected]Instagram
[email protected][email protected]
Social Media Content Calendar
The Social Media Content Calendar outlines our
recommendations for posting to Social Media and how often.
We’ve broken it down by week, social media type, and which

type of post to upload
For exposure our recommendation include
Initial exposure with the distribution of the marketing packet to
past clients via email and/or mail
Weekly updates with current projects and overview of project
information to show followers and potential clients what Gauge
Construction can do.
Develop an online presence through social media via personal
videos every other month so clients and followers can out a face
to the company.
Our Recommendation
Social Media Setup
Facebook
In case of a business account, the following procedures are
followed
Download the Facebook App.
Sign up/ login with the business email address and phone
number.
Complete the profile set up.
Create a business page and describe your business. A short
description is needed for followers to easily get the business on
Facebook.
Edit the business profile and make any necessary changes.
Upload a profile photo, title of the business, logo and any other
information that may be useful for the business and followers.
Invite individuals and other businesses to start following you.
Upload other photos to fill your gallery
Go to your timeline and click photo/video at the top of the page
Choose a photo from your computer or gallery and click open

Click post
You can manage your profile by clicking the bottom right
button that will take you to your page.
Social Media set up guide
LinkedIn
1. Go to the LinkedIn website
2. Enter First, Last name, Email and Password and click JOIN
NOW.
3. Enter in Country (United States) and zip code, and click
NEXT.
4. Enter whether or not you are a student, enter business
information, click NEXT.
5. Answer following questions and click NEXT or click SKIP if
you’d like to opt out.
6. To be continued…
Instagram
1. Download the Instagram App. This app can be downloaded
from Goo gle play store if
one is using an android phone or App store for IPHONE users.
2. Once the app has been successfully installed, tap it to open.
3. Since it is the first time set up, the user clicks sign up
4. One will then fill in the required information, which is the
phone number and the email
address.
5. One will be asked to create a user name and a password.
After confirming the password,
click done and the account will be created successfully.
followed
1. Download the Instagram App.
2. Sign up with the business email address and phone number.
3. If the business has a Facebook page, connect Instagram to
Facebook.
4. Complete the profile set up.

5. Create a business page and describe your business. A short
description is n eeded for
followers to easily get the business on Instagram.
6. Edit the business profile and make any necessary changes.
Upload a profile photo, title
of the business, logo and any other information that may be
useful for the business and
followers.
7. Invite individuals and other businesses to start following you.
8. Upload other photos to fill your gallery
a. Press the (+) button on the bottom middle of the scre en
b. Select a photo form your photo library
c. Edit the photo if needed
d. Click post in the top right corner
button of the screen
©2014 Walden University 1
CC001 Engages Families and Communities
Assessment Rubric
0
Not Present
1
Needs Improvement
2
Meets Expectations

3
Exceeds Expectations
Part I: Family and Community Engagement Analysis
Sub-Competency 1: Analyze research related to family
engagement and its role in effective programs and practices.
Learning Objective 1.1:
Evaluate family
engagement policies
and practices for
alignment with
NAEYC’s Principles of
Effective Practice.
Response is missing.
Response does not make
applicable connections
between the family
engagement practices and
the NAEYC’s Principles of
Effective Practice.
Response clearly explains
the practices and policies
related to family
engagement.
Response analyzes
alignment of practices and
policies with NAEYC’s
Principles of Effective
Practice.

Demonstrates the same
level of achievement as
“2,” plus the following:
Response synthesizes
information from all videos
and documents to make a
persuasive connection to
the NAEYC Principles of
Effective Practice.
Part II: Family Engagement Presentation
Sub-Competency 2: Describe developmentally appropriate
learning activities for the home and community.
Describe
developmentally
appropriate learning
activities designed to
engage families.
Description is missing. Activities are not
developmentally
appropriate, varied,
and/or realistic for
families. Rationale does
not justify the importance
of the activities.
Activities are
developmentally
appropriate, varied, and
realistic for families, and
supported by a clear
rationale.

Activities are engaging,
varied, and realistic for
families. The rationale
explains how the activities
enhance a child’s
development (emotionally,
cognitively, intellectually,
socially, physically, etc.).
Sub-Competency 3: Analyze community resources that can
support early childhood programs and families.
Learning Objective 3.1: Analysis is missing. Analysis is vague
or Response analyzes at least Demonstrates the same
0
Not Present
1
Needs Improvement
2
Meets Expectations
3

Exceeds Expectations
Analyze community
resources that support
families in fostering
healthy child
development and
learning.
incomplete. two appropriate
community resources and
provides a logical
explanation of how the
resources can be used to
support healthy child
development and learning.
Response analyzes three
appropriate community
resources, one of which is
from one’s own
community.
Professional Skill 003: Technology: Use technology tools
effectively.
Learning Objective
PS 3.1:
Use images and layout
of presentations to
effectively
communicate content

to a specific audience.
Images and layout are
inappropriate, hard to
read, and/or impede
audience understanding of
key concepts.
Images or layout provide
limited support for
audience understanding of
key concepts.
Images and layout
generally support audience
understanding of key
concepts.
Images and design
elements are used
purposefully, and they
effectively support
audience engagement and
understanding of key
concepts.
Part III: Recommendations for Improving Family and
Community Engagement
Sub-Competency 4: Describe culturally responsive ways to
engage families in their children’s learning and development.
Describe culturally
responsive strategies
that support family
engagement and

community
involvement in early
childhood programs.
Description is missing.
Description is vague or
does not reflect best
practices regarding
cultural responsiveness.
Response clearly describes
three relevant culturally
responsive strategies to
support family and
community engagement in
early childhood education
programs.
Response describes
strategies that are relevant
to the scenario and are
supported by logical
connections to the
professional knowledge
Response clearly describes
more than three relevant

and effective culturally
responsive strategies.
base.
Sub-Competency 5: Explain the benefits of applying the Head
Start Parent, Family, and Community Engagement Framework
and NAEYC
Principles of Effective Practice.
Explain the benefits of
applying the Head Start
Parent, Families, and
Community
Engagement
Framework and the
NAEYC Principles of
Effective Practice.
Explanation is missing. Response provides a vague
explanation of the benefits
of using the Head Start
Framework and the NAEYC
Practice.
Response provides a clear
explanation of the benefits
of using the Head Start

Framework and the NAEYC
Practice.
Response includes relevant
examples based on the
scenario and professional
experience.
Professional Skill 001: Written Communication: Demonstrates
graduate-level writing skills.
Learning Objective
PS 1.1:
Use proper grammar,
spelling, and
mechanics.
Multiple major and minor
errors in grammar,
spelling, and/or mechanics
are highly distracting and
seriously impact
readability.
Multiple minor errors in
grammar, spelling, and/or
mechanics are distracting
and negatively impact

readability.
Writing reflects competent
use of standard edited
American English.
Errors in grammar,
spelling, and/or mechanics
do not negatively impact
readability.
Grammar, spelling, and
mechanics reflect a high
level of accuracy in
standard American English
and enhance readability.
Learning Objective
PS 1.2:
Organize writing to
enhance clarity.
Writing is poorly organized
and incoherent.
Introductions, transitions,
and conclusions are
missing or inappropriate.
Writing is loosely
organized. Limited use of
introductions, transitions,
and conclusions provides
partial continuity.
Writing is generally well-

organized. Introductions,
transitions, and
conclusions provide
continuity and a logical
progression of ideas.
Writing is consistently
well-organized.
Introductions, transitions,
and conclusions are used
effectively to enhance
clarity, cohesion, and flow.
Learning Objective
PS 1.3:
Support writing with
appropriate resources.
Writing does not integrate
appropriate resources and
content in support of ideas
and argument.
Writing loosely integrates
some appropriate
resources and content in
support of ideas and
argument.
Writing sufficiently
integrates appropriate
resources (which may
include peer-reviewed
resources) and content in
support of ideas and
argument.

Writing effectively
integrates appropriate
resources (which may
include peer-reviewed
resources) and content to
support and expand upon
ideas and arguments.
Learning Objective
PS 1.4:
Apply APA style to
written work.
APA conventions are not
applied.
APA conventions for
attribution of sources,
structure, formatting, etc.,
are applied inconsistently.
APA conventions for
are generally applied
correctly in most
instances. Sources are
generally cited
appropriately and
accurately.

APA conventions for
are applied correctly and
consistently throughout
the paper. Sources are
consistently cited
appropriately and
accurately.
Learning Objective
PS 1.5:
Use appropriate
vocabulary and tone
for the audience and
purpose.
Vocabulary and tone are
inappropriate and
negatively impact clarity of
concepts to be conveyed.
Vocabulary and tone have
limited relevance to the
audience.
generally appropriate for
the audience and support
communication of key
concepts.
consistently tailored to the
audience and effectively

and directly support
communication of key
concepts.
CC001 PERFORMANCE TASK ASSIGNMENT
All videos will be attached or links will be provided…. Please
follow all instructions to do this assignment adhere and follow
the rubric and use all sources to do each part in the Assignment.
Please citate APA STYLE AND LIST REFERENCES. MAKE
SURE YOU FOLLOW THE LENGTH OF EACH PART (FOR
EX. IF PART ONE ASKS FOR 3-4 PAGES give 3 pages of
Information and 1 page Reference.
This Assignment is a Performance Task in which you will take
on the role of an early childhood professional at an early
childhood center who is asked to analyze the center’s current
plan for family and community engagement. You will analyze
the current plan and make recommendations to improve upon
the current family and community engagement plan.
Envision that you are a pre-kindergarten teacher at Little Steps
Early Childhood Care Center, which serves students from one to
eight years of age. The early childhood care center is located in
a diverse neighborhood with people of different cultural and
socioeconomic backgrounds. The director of the center has
received word that it must undergo an accreditation process in
three months.
In preparation for this accreditation process, the director has
organized several committees to ensure that certain areas will
pass accreditation. The director has asked you to head the
Committee on Family and Community Engagement. You must
analyze the center’s current plan regarding family and
community engagement, and suggest ways the center can
improve upon its family and community engagement plan to
ensure it meets accreditation criteria.
Each part of this assignment should:

1. Use the Assignment documents and video as required.
2. Reflect the criteria provided in the Rubric.
3. Adhere to the required assignment length.
4. Use the APA course paper template available here. All
submissions must follow the conventions of scholarly writing.
Properly formatted APA citations and references must be
provided where appropriate.
Access the following to complete this Assignment:
1. Video: Parent-teacher interaction at pick-up time
2. Video: Interviews with colleagues about parent involvement
3. Document: Little Steps Newsletter
4. Document: Transcription from a home visit
5. Website: The Head Start Parent, Family, and Community
Engagement Framework
6. Website: The NAEYC Principles of Effective Practice
This assignment has three-parts. Review each of the items
below to complete this assignment
Part 1: Family and Community Engagement Analysis
Imagine you are walking down the hallway one day and
encounter one of the kindergarten teachers, Ms. Shannon,
speaking with a parent during pick-up time, as shown in this
video. Many families have expressed concerns about the
activities that their children partake in while they are at Little
Steps Early Childhood Care Center. These parents say that their
children seem to be playing a lot more than learning. Imagine
the early childhood professionals interviewed in this video are
your colleagues at Little Steps Early Childhood Care
Center. This video shows how they have responded to the
families’ concerns.
Using the information from the videos, the Little Steps
Newsletter, and the transcription from a home visit, write a

three-page response that describes how the center’s policies and
practices either align with or need improvement in order to
align with the NAEYC Principles of Effective Practice Website.
****Videos/other highlighted info are available to click inside
of this part***
Part 2: Family and Engagement Presentation
The next Parent-Teacher Association meeting will be focused on
educating families about activities that will enhance their
children’s learning outside of the early childhood care center.
Create a 10- to 12-slide PowerPoint presentation that includes
the following:
1. Five specific examples of developmentally appropriate
learning activities for use within the home and community.
Include a rationale in the notes section of your PowerPoint for
each of the specific activities you describe.
2. Two slides describing community resources the families in
the community could access to promote the healthy development
and learning of their children. Describe each community
resource and explain how it can support the families in fostering
healthy child development and learning.
Part 3: Recommendations for Improving Family and Community
Engagement
In a three- to five-page response, describe at least three
culturally responsive strategies that Little Steps Early
Childhood Care Center can implement to engage families and
communities. In your response, explain how utilizing The Head
Start Parent, Family, and Community Engagement Framework,
and NAEYC Principles of Effective Practice, can foster family
and community engagement.
***Videos/other highlighted info are available to click inside of
this part***

Login to LinkedIn Profile> click work icon> and scroll to
create a company page
Select company type:
• Small business less than 200 employees
• Medium to large business over 200
employees
LinkedIn Start-up Guide
What is LinkedIn?
LinkedIn is a social network comprised of over 500+ million
members. The network
is specifically designed for career and business professionals to
connect.
What is LinkedIn used for?
LinkedIn allows businesses to establish professional networking
relationships. It helps
you develop a strong digital footprint to bring more visibility to
your business.
Use web browser to navigate to https://www.linkedin.com/
Let’s get started!
https://www.linkedin.com/

Enter page identity
Name: Gauge Construction
Website: ( Enter website URL) This can be added at later date if
not available
Enter company details
Industry: construction
Company Size: choose employee amount range from drip down
menu
Company Type: choose options from drop down menu
Profile details
Logo: Upload logo ( 300 x 300px recommended JPG, JPEG or
PNG
file)
Tagline: Briefly describe what your company does and values (
this can
be altered/ changed later if needed
After creating your Page, you can enter further details to
build your brand by clicking Start building your page!
You’ll be prompted to provide a logo image, description,
location details, and more.

The About section offers admins the opportunity to update their
organization’s description and details,
locations, groups, and manage Page information in different
languages. Follow the steps below to
update the sections as needed.
To update more specific Page information:
1.Click the Overview tab on the left side of the Edit window.
2.From here, you can edit information for your organization’s:
•Description
•Website
•Phone
•Industry
•Company size
•Company type
•Year founded
To add or remove Specialties:
1.Click Add Specialty and enter the new area. You can add up
to 20 specialties.

2.To remove a specialty, move your cursor over the label and
click the
1.Delete icon. ;
To update the locations listed for your organization:
From the Locations tab on the left side of the Edit window,
click Add a location. As an admin, you can
add up to 100 office locations by following the below steps.
• To edit location details: Click the Edit icon in the Actions
column.
• To delete a location: Click the Delete icon in the Actions
column.
1.Enter the physical location information.
2.Select Set as default location, if appropriate.
3.Click Save.
To update the hashtags associated with your Page:
1.From the Hashtags tab on the left side of the Edit window,
click Add a hashtag.
2.Enter the hashtag in the Search hashtag field starting with #.
3.Select the correct hashtag from the results list.
4.Click Save.
Edit the About section

LINKEDIN MAINTENANCE
To build and maintain digital presence businesses should post at
least 2x per
week
Examples of Types of posts you can post on LinkedIn pages
• Business behind the scenes
• How-to and Tips
• Related statistics
• Employee highlights
• Job postings
• Projects (before/after or time-lapse)
• Showcase community involvement
• History or fun facts about company
or owner
• Third-part content
• Company wins & milestones
• Service explanations

Tips
• Be consistent
• Always try to include an image, link or video in your posts.
Images
generally result in a 2x higher comment rate. We’ve seen
custom
image collages (3-4 custom images in one post) perform
especially
well for organizations.
• Be original
• Join relevant LinkedIn groups
• Create a social media content calendar for maximum results
Gauge Construction, Inc.
Commercial Construction and
Supply
Certificate and Registrations
Veteran Owned
Small Business

PARTNERS
US Department of Veterans Affair
Loma Linda Healthcare
County of San Bernardino
Eastern Municipal Water District
California Dept. Of Corrections
Caltrans
& CH
P
Metropolitan Water District
CONTRACTOR’S LICENSE #1053631
C36
-
&
B
•
Dun & Bradstreet - # 11-689-0421
•
•
SB-DGS - #2016271
•
DVBE-DGS - #2016271
•
NAICS CODES – 238220 PLUMBING CONTRACTOR
•
562991 SEPTIC TANK & RELATED SERVICES
•

•
INSURED & BONDED
GAUGE CONSTRUCTION, INC.
Our Contact Information
12713 Norwegian St.
Eastvale, CA 92880
Phone: (909) 509-5170
(909) 509-5168
Email: [email protected]
Statement of Capabilities
Gauge Construction, Inc. is a veteran owned company with
more than 17 years’ experience, we handle commercial and
residential construction services in Southern California.
As a veteran owned and operating business, you can count on
our integrity and our ability to provide the highest level of
service to our valued customers.
Our Mission:
“To provide excellent plumbing services that are efficient and
dependable”
Gary Garcia
-Owner of the Gauge Construction
Specialties
As a veteran-owned organization, Gauge Construction Inc.
specializes in all aspects of commercial plumbing and
construction. Our licensed, insured and certified employees

strive to provide quality work and service. Below is a list of the
common commercial services that are offered by Gauge
Construction Inc.
-Sewer and Drain Repairs
-Plumbing upgrades
-Public Restroom Plumbing
-Commercial Water Quality
Solution
s -Regular Maintenance Programs
-Annual Backflow testing -Hydro
Jetting Sewer or Drain Lines
-Commercial Kitchen Plumbing -
Commercial Bathroom Plumbing
-Commercial Water Heaters -Drinking
fountain installation
-Detection of Natural Gas Leakage -Supplying
materials for commercial
construction projects
-Provision of products or services
Gauge Construction Inc. is a budding company that provides top

of the line work and excellent service. We always ensure that
our customers objectives are met to the fullest extent. With
years of business and organizational experience, Gauge
Construction Inc. is at the top of the field in quality service and
production.
Certifications
Small Business Disabled Veteran certification
This certification gives us the competitive advantage over
other companies in regards to government contracts. It is a very
unique certification only available to those who have served in
the military and are involved in the day-to-day operations of
their business. Government contracts are allocated to businesses
with this certification with preference over other businesses.
You can find more information by clicking the following link
below…
www.calprocure.ca.gov
SAM Registered
System for Award Management (SAM) registered businesses
have the advantage of a full-service third-party registration firm
that manages client’s cases for bids and contracts. You have the
convenience of a quick and organized service for your listing.

SAM is a main source for federal government agencies and
many potential vendors look to through the SAM database for
information on businesses to work with.
For more information, click on the link below.
www.fbo.gov
Contractor’s License #1053631
Certified Backflow Prevention Device Tester #FA0031089
Dun and Bradstreet #11-689-0421
SBE-DGS #2016271DVBE-DGS #2016271
NAICS Codes
238220- Plumbing Contractor
562991- Septic Tank and related services
CONTACT US
President
Gary Garcia, Jr.

Phone #
(909) 509-5168
Email
[email protected]
Address
12713 Norwegian St, Eastvale
CA 92880
Facebook
Linkedin
Marketing Strategy (not included in Marketing Packet)
Social media uploads
Gauge construction needs to maintain social media presence on

a weekly basis. Updates should be made once a week Monday-
Thursday. This establishes a strong presence and allows past,
present and future clients to stay familiar with Gauge
Construction and all that are currently or previously have
worked on. Social Media presence is vital as it reaches out to a
larger population of people. Possible clients are always
searching online for quotes and pictures of work that has been
finished. A major part of this is consistency. By staying on task
and updating profiles as much as possible you are able to
maintain current clients and reach out to many more with fresh
new product and ideas.
All profiles should be easily accessible, meaning that after
every post or update, it should include contact information for
Gauge Construction. (email, phone number, address and other
social pages where clients are able to see more information)
Email Captures
One of the other ways Gauge Construction will be able to reach
a larger database is through emails. Including an email option
for updates and new information subscriptions allows clients to
stay up to date with everything involved with Gauge
Construction. It also makes it easy to contact all those who are
subscribed with Gauge Construction. This is something that can
be added to the website as an introduction offer when accessing
the website.
Email Outline

To gain exposure, a good way to get information out to the
public is through email. By creating an outline that is sent by
the masses to past, present and future clients, we reach
maximum exposure by the masses.
Compose a document
Subject: Introducing Gauge Construction Incorporated!
Information:
Hello!
Introducing Gauge Construction Incorporated! A veteran owned
company specializing in Commercial Construction and Supply
in the greater Los Angeles and Inland Empire area. Certified as
a Small Business Disabled Veteran business and SAM registered
company. We strive to provide excellent services that are
efficient and dependable!
See the attached file for more information on Gauge
Construction Incorporated and how to contact us.
*attach the Marketing Packet to the email.
*create a subscription form for clients to sign up with to receive
email updates and newsletters.
Login to LinkedIn Profile> click work icon> and scroll to create
a company page
Select company type:

Small business less than 200 employees
Medium to large business over 200 employees
LinkedIn Start-up Guide
What is LinkedIn?
LinkedIn is a social network comprised of over 500+ million
members. The network is specifically designed for career and
business professionals to connect.
What is LinkedIn used for?
LinkedIn allows businesses to establish professional networking
relationships. It helps you develop a strong digital footprint to
bring more visibility to your business.
Use web browser to navigate to https://www.linkedin.com/
Let’s get started!
Enter page identity
Name: Gauge Construction
Website: ( Enter website URL) This can be added at later date if
not available
Enter company details
Industry: construction

Company Size: choose employee amount range from drip down
menu
Company Type: choose options from drop down menu
Profile details
Logo: Upload logo ( 300 x 300px recommended JPG, JPEG or
PNG file)
Tagline: Briefly describe what your company does and values (
this can be altered/ changed later if needed
After creating your Page, you can enter further details to build
your brand by clicking Start building your page! You’ll be
prompted to provide a logo image, description, location details,
and more.
The About section offers admins the opportunity to update their
organization’s description and details, locations, groups, and
manage Page information in different languages. Follow the
steps below to update the sections as needed.
To update more specific Page information:

Click the Overview tab on the left side of the Edit window.
From here, you can edit information for your organization’s:
Description
Website
Phone
Industry
Company size
Company type
Year founded
To add or remove Specialties:
Click Add Specialty and enter the new area. You can add up to
20 specialties.
To remove a specialty, move your cursor over the label and
click the
Delete icon. ;
To update the locations listed for your organization:
From the Locations tab on the left side of the Edit window,
click Add a location. As an admin, you can add up to 100 office
locations by following the below steps.
To edit location details: Click the Edit icon in the Actions
column.
To delete a location: Click the Delete icon in the Actions
column.

Enter the physical location information.
Select Set as default location, if appropriate.
Click Save.
To update the hashtags associated with your Page:
From the Hashtags tab on the left side of the Edit window, click
Add a hashtag.
Enter the hashtag in the Search hashtag field starting with #.
Select the correct hashtag from the results list.
Click Save.
Edit the About section
LinkedIn Maintenance
To build and maintain digital presence businesses should post at
least 2x per week
Examples of Types of posts you can post on LinkedIn pages
Business behind the scenes
How-to and Tips
Related statistics
Employee highlights
Job postings
Projects (before/after or time-lapse)
Showcase community involvement

History or fun facts about company or owner
Third-part content
Company wins & milestones
Service explanations
Tips
Be consistent
Always try to include an image, link or video in your posts.
Images generally result in a 2x higher comment rate. We’ve
seen custom image collages (3-4 custom images in one post)
perform especially well for organizations.
Be original
Join relevant LinkedIn groups
Create a social media content calendar for maximum results
Social Media set up guide
Instagram
1. Download the Instagram App. This app can be downloaded
from Google play store if one is using an android phone or App
store for IPHONE users.
2. Once the app has been successfully installed, tap it to open.
3. Since it is the first time set up, the user clicks sign up
4. One will then fill in the required information, which is the
phone number and the email address.
5. One will be asked to create a user name and a password.

After confirming the password, click done and the account will
be created successfully.
followed
1. Download the Instagram App.
2. Sign up with the business email address and phone number.
3. If the business has a Facebook page, connect Instagram to
Facebook.
Instagram.
a. Press the (+) button on the bottom middle of the screen
b. Select a photo form your photo library
c. Edit the photo if needed
d. Click post in the top right corner
· You can view your profile by clicking the bottom right button
of the screen
Facebook

followed
1. Download the Facebook App.
2. Sign up/ login with the business email address and phone
number.
Facebook.
a. Go to your timeline and click photo/video at the top of the
page
b. Choose a photo from your computer or gallery and click open
c. Click post
· You can manage your profile by clicking the bottom right
button that will take you to your page.

Scope of work for GAuge Construction
As a team, our goal is to focus on exposure for Gauge
Construction. Since there has already been a formation of
contacts through the plumber’s connection, we plan to start
there, using the contacts that have already been established to
push marketing of Gauge Construction. We also plan to use the
previous clients that Mr. Garcia has worked with in the past to
reintroduce himself and the new company, Gauge Construction.
By doing this, we plan to use the great reputation that has
already been established with the plumber’s connection to show
that there are more options that Mr. Garcia and Gauge
Construction can offer.
By taking advantage of social media and connections in the
Montclair area, we plan to get as much exposure as we can in
the 10-week course for Gauge Construction. We understand that
social media may not always be something that can be
maintained on a daily basis so we plan to keep it simple and
focus on more sophisticated sites such as LinkedIn, Facebook,
and more professional commercial sites. We also understand
that Mr. Garcia would like to target more commercial and
supplier work for Gauge Construction therefore we will be
focusing more on personal marketing with larger businesses that
will be able to fulfill larger contracts with more options in
regards to supplier and/or commercial bids.

Outcomes
In regards to marketing, we plan to include the following
information in flyers/packets that we will be sending out or
posting online via email, social media, or future flyers, posters,
etc.
· Capability statement
· A statement for commercial bids and contracts
· A statement for supplier bids and contracts
· A visual representation of Gauge Construction as a business
that shows all areas of work that can be offered
· A clear understanding of all the certifications that make Gauge
Construction stand out from other competitors.
By including this information in the marketing flyers/ packets,
previous and potential clients will be able to understand the
type of company that Gauge Construction is and how it stands
out against others.
Communication
· As a team we will communicate the progress that has been
made on a weekly basis via email, text or in person meeting.
· We plan to get all the information from Mr. Garcia by the end
of October 2019 for all past clients so that we are able to send
out marketing packets for Gauge Construction.
· We will also provide all information in regards to any social
media created in the name of Gauge Construction for Mr. Garcia

to control after we have established it.
· At the end of the 10-week period, we will meet in person with
a power point presentation to show the complete process as a
whole and what we were able to accomplish for Gauge
Construction.
· The expected outcomes for the 10-week period are as
followed:
· A marketing packet that includes all the information for
present and potential clients introducing Gauge Construction
· LinkedIn and Facebook profiles for Gauge Construction set up
and ready to use for the introduction of Gauge Construction to
the Montclair area.
Social Media Content Calendar
Day of week & date
Social media platform
Topic/Type
Post Overview
Monday, 11/11
LinkedIN
Business Highlight
Create LinkedIn account
Monday 11/18
LinkedIn
Facebook

Business Highlight
Create Accounts
First post
Introduction of Gauge Construction Inc.
Monday 11/25
LinkedIn
Facebook
Business Update
2nd post on past present and future projects Gauge Construction
Inc is or has worked on
Add photos, videos and or visual content
Monday 12/1
LinkedIn
Facebook
Business Highlight
More information on Gauge Construction Inc.
How to videos..
How we started…
Monday 12/8
LinkedIn
Facebook
Business Update
Project updates
Before and After Photos
Finished Projects

Monday 12/15
LinkedIn
Facebook
Business Highlight
Information of Upcoming Projects,
How to videos on a easy project that we do most often.
Another Introduction on Gauge Construction Inc.
(make sure they are constantly updated)

Gauge Construction Social Media and Marketing The Miss.docx

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