Social Media Strategy University of California Irvine 2014 week wise objectives and assignments Description and details of all 7 weeks of the course. http://unex.uci.edu/ http://unex.uci.edu/areas/business_mgmt/social_media/
Developing a Social Media Strategy - Napier PRNapierPR
Social Media has become a big part of most companies' marketing activities. Napier guide you to create a successful social media strategy for your business.
Social media platform cheat sheet Australia September 2015Lucio Ribeiro
Produced by www.theonlinecircle.com.
A Marketer’s Guide to Today’s Top Platforms
A complete guide for Social Media channels in Australia.
Inspired by original version from 360i.com
Developing a Social Media Strategy - Napier PRNapierPR
Social Media has become a big part of most companies' marketing activities. Napier guide you to create a successful social media strategy for your business.
Social media platform cheat sheet Australia September 2015Lucio Ribeiro
Produced by www.theonlinecircle.com.
A Marketer’s Guide to Today’s Top Platforms
A complete guide for Social Media channels in Australia.
Inspired by original version from 360i.com
Comm 102 week 4 assignment social media policy newnikig6806
comm 102,uop comm 102,uop comm 102 entire course,uop comm 102 week 1,uop comm 102 week 2,uop comm 102 week 3,uop comm 102 week 4,uop comm 102 week 5,comm 102 communication basics worksheet,comm 102 assignment interpersonal communication,comm 102 assignment interpersonal communication,comm 102 assignment employee morale proposal,comm 102 assignment social media policy,comm 102 assignment presentation skills,uop comm 102 tutorials,comm 102 assignments,comm 102 help
1. Public Relation is an important factor which helps in getting the firm into public’s eyes and promotes them.
2. Its main objective is to create awareness about the company, its goals, products and earning the recognition.
3. There are various Publics who is to be kept in mind while making PR Strategies.
4. Public Relation is very different from
-Marketing
-Publicity
- Advertising
5. There are many roles which are played by PR, and in various management functions
6. With the use of correct strategies and following the appropriate code of ethics, we can achieve the desired goal/objective.
Question F : Creating the right communication planJaspreet Ghuman
F. You have just participated in an important meeting with your superior. How will you ensure that every part of the instructions youreceived will properly reach all subordinates, suppliers and clients, located in different parts of the world?
IE - Masters in Big data application
I’ve seen countless businesses and organizations fail to find their footing with social media simply because they don’t understand how social media works, their goals are simplistic, or they treat it like any other marketing outlet.
In this presentation, we’ll cover areas of social media where many businesses ‘get stuck,’ including:
• Determining the best social media channels for reach a target audience
• Establishing goals that generate results
• Building a social media audience on these channels
• Planning a marketing strategy, including content development
• Managing social media efforts with ease
Learn both the why and the how of social media and see real results!
http://strellasocialmedia.com/social-media-seminars/
Slides are from a Webinar presentation that is available on Geckomarketing.ca
Topics covered include
The State of Social Media in 2014
How To Get Started in Social Media
Planning for 2015
Discover the value of social media, What Social channels you should use using
We’re here to tell you that it’s not as difficult as you think to pull off an employee advocacy program, and it may be even more valuable than you image. Here’s our first-timer’s checklist, which can help ease the getting started process.
Brand awareness, a cohesive brand identity, increased web traffic and revenue can all be accomplished when your PR strategy is aligned with your content marketing – here’s how!
Comm 102 week 4 assignment social media policy newnikig6806
comm 102,uop comm 102,uop comm 102 entire course,uop comm 102 week 1,uop comm 102 week 2,uop comm 102 week 3,uop comm 102 week 4,uop comm 102 week 5,comm 102 communication basics worksheet,comm 102 assignment interpersonal communication,comm 102 assignment interpersonal communication,comm 102 assignment employee morale proposal,comm 102 assignment social media policy,comm 102 assignment presentation skills,uop comm 102 tutorials,comm 102 assignments,comm 102 help
1. Public Relation is an important factor which helps in getting the firm into public’s eyes and promotes them.
2. Its main objective is to create awareness about the company, its goals, products and earning the recognition.
3. There are various Publics who is to be kept in mind while making PR Strategies.
4. Public Relation is very different from
-Marketing
-Publicity
- Advertising
5. There are many roles which are played by PR, and in various management functions
6. With the use of correct strategies and following the appropriate code of ethics, we can achieve the desired goal/objective.
Question F : Creating the right communication planJaspreet Ghuman
F. You have just participated in an important meeting with your superior. How will you ensure that every part of the instructions youreceived will properly reach all subordinates, suppliers and clients, located in different parts of the world?
IE - Masters in Big data application
I’ve seen countless businesses and organizations fail to find their footing with social media simply because they don’t understand how social media works, their goals are simplistic, or they treat it like any other marketing outlet.
In this presentation, we’ll cover areas of social media where many businesses ‘get stuck,’ including:
• Determining the best social media channels for reach a target audience
• Establishing goals that generate results
• Building a social media audience on these channels
• Planning a marketing strategy, including content development
• Managing social media efforts with ease
Learn both the why and the how of social media and see real results!
http://strellasocialmedia.com/social-media-seminars/
Slides are from a Webinar presentation that is available on Geckomarketing.ca
Topics covered include
The State of Social Media in 2014
How To Get Started in Social Media
Planning for 2015
Discover the value of social media, What Social channels you should use using
We’re here to tell you that it’s not as difficult as you think to pull off an employee advocacy program, and it may be even more valuable than you image. Here’s our first-timer’s checklist, which can help ease the getting started process.
Brand awareness, a cohesive brand identity, increased web traffic and revenue can all be accomplished when your PR strategy is aligned with your content marketing – here’s how!
COM 310 Final Project Guidelines and Rubric Overview .docxclarebernice
COM 310 Final Project Guidelines and Rubric
Overview
The final project for this course is the creation of a social media consultation document.
Social media often reaches multiple departments within an organization such as human resources, legal, marketing, operations, sales, and more. Planning
strategically offers an organization a blueprint of sorts that can be communicated to these various stakeholders. These plans help set direction and also help
prioritize initiatives while keeping everyone on the same page. Equally important is planning for social media mishaps. It is never more apparent that strategic
planning was not done or did not include a contingency plan than when social media engagement snowballs into a public relations disaster.
In this assessment, you will explore strategic social media use for an existing organization of your choice. This paper will cover two platforms you feel are relevant
to the organization’s goals and detail how these platforms can be used in tandem to reach organizational goals. You will be both creative and strategic and align
goals to specific tactics on each platform of your choice. You will also include a plan of action to guide decision making when negative comments make a
community toxic or when opportunities present themselves to engage the audience in positive communication.
The project is divided into two milestones, which will be submitted at various points throughout the course to scaffold learning and ensure quality final
submissions. These milestones will be submitted in Modules Three and Five. The final product will be submitted in Module Seven.
In this assignment, you will demonstrate your mastery of the following course outcomes:
Illustrate social media best practices for achieving organizational goals
Choose appropriate social media content for meeting the communications needs and goals of organizations
Analyze the effectiveness of social media strategies for various personal, professional, and organizational goals
Devise effective approaches for constructively addressing audience feedback on social media
Prompt
For this assessment, you will first identify a local business with little or no social media presence (if there is an issue with access to a local business, work with
your instructor to identify one you may use). Assume you have been asked to create a social media consultation document to help executives understand and
plan for social media. This paper will be informational and is not specifically a social media strategy. Instead, it is meant to inform decision makers and provide
them the information they would need to begin creating a social media strategy.
Specifically, the following critical elements must be addressed:
I. Social Media Overview: This section will give you the opportunity to research the history of social media and identify best practices regarding the use of
social media. This will allow you t ...
The project for this course is the creation of a social media consul.docxoscars29
The project for this course is the creation of a social media consultation document.
Social media often reaches multiple departments within an organization such as human resources, legal, marketing, operations, sales, and more. Planning strategically offers an organization a blueprint of sorts that can be communicated to these various stakeholders. These plans help set direction and also help prioritize initiatives while keeping everyone on the same page. Equally important is planning for social media mishaps. It is never more apparent that strategic planning was not done or did not include a contingency plan than when social media engagement snowballs into a public relations disaster.
In this assessment, you will explore strategic social media use for an existing organization of your choice. This paper will cover two platforms you feel are relevant to the organization’s goals and detail how these platforms can be used in tandem to reach organizational goals. You will be both creative and strategic and align goals to specific tactics on each platform of your choice. You will also include a plan of action to guide decision making when negative comments make a community toxic or when opportunities present themselves to engage the audience in positive communication.
The project is divided into
two milestones
, which will be submitted at various points throughout the course to scaffold learning and ensure quality final submissions. These milestones will be submitted in
Modules Three and Five
. The final product will be submitted in
Module Seven
.
In this assignment, you will demonstrate your mastery of the following course outcomes:
Illustrate social media best practices for achieving organizational goals
Choose appropriate social media content for meeting the communications needs and goals of organizations
Analyze the effectiveness of social media strategies for various personal, professional, and organizational goals
Devise effective approaches for constructively addressing audience feedback on social media
Prompt
For this assessment, you will first identify a local business with little or no social media presence (if there is an issue with access to a local business, work with your instructor to identify one you may use). Assume you have been asked to create a social media consultation document to help executives understand and plan for social media. This paper will be informational and is not specifically a social media strategy. Instead, it is meant to inform decision makers and provide them the information they would need to begin creating a social media strategy.
Specifically, the following
critical elements
must be addressed:
Social Media Overview:
This section will give you the opportunity to research the history of social media and identify best practices regarding the use of social media. This will allow you to set the stage for your clients and help them understand what the use of social media can and cannot do f.
The final project for this course is the creation of a social me.docxtodd771
The final project for this course is the creation of a social media consultation document.
Social media often reaches multiple departments within an organization such as human resources, legal, marketing, operations, sales, and more. Planning strategically offers an organization a blueprint of sorts that can be communicated to these various stakeholders. These plans help set direction and also help prioritize initiatives while keeping everyone on the same page. Equally important is planning for social media mishaps. It is never more apparent that strategic planning was not done or did not include a contingency plan than when social media engagement snowballs into a public relations disaster.
In this assessment, you will explore strategic social media use for an existing organization of your choice. This paper will cover two platforms you feel are relevant to the organization’s goals and detail how these platforms can be used in tandem to reach organizational goals. You will be both creative and strategic and align goals to specific tactics on each platform of your choice. You will also include a plan of action to guide decision making when negative comments make a community toxic or when opportunities present themselves to engage the audience in positive communication.
The project is divided into
two milestones
, which will be submitted at various points throughout the course to scaffold learning and ensure quality final submissions. These milestones will be submitted in
Modules Three and Five
. The final product will be submitted in
Module Seven
.
In this assignment, you will demonstrate your mastery of the following course outcomes:
Illustrate social media best practices for achieving organizational goals
Choose appropriate social media content for meeting the communications needs and goals of organizations
Analyze the effectiveness of social media strategies for various personal, professional, and organizational goals
Devise effective approaches for constructively addressing audience feedback on social media
Prompt
For this assessment, you will first identify a local business with little or no social media presence (if there is an issue with access to a local business, work with your instructor to identify one you may use). Assume you have been asked to create a social media consultation document to help executives understand and plan for social media. This paper will be informational and is not specifically a social media strategy. Instead, it is meant to inform decision makers and provide them the information they would need to begin creating a social media strategy.
Specifically, the following
critical elements
must be addressed:
Social Media Overview:
This section will give you the opportunity to research the history of social media and identify best practices regarding the use of social media. This will allow you to set the stage for your clients and help them understand what the use of social media can and canno.
Getting Your Organization Social Media ReadyShane Gibson
Social media assessment and readiness process outlined by Shane Gibson at the Socialized! Lunch. Shane Gibson talked about how to get your organization social media ready, social media policies, and best practices in social media integration.
Corporate Social Media Education – Social Media AcademySociety3
The Corporate Education Program helps business teams to leverage social media for their day to day business activities. To help understand what we do and what we teach, you can listen to this free introductory webinar and get a feel for content, style and approach.
The corporate education program is not the typical social media training where you learn to setup a LinkedIn profile, how to tweet and how to create a fan page on Facebook. Instead we focus on the business implications, how to leverage what is going on in the market, how to create a strategy, build an executable social media engagement plan and select the right tools for a given strategy.
* The implication of the social customer to any business
* Social Media as a corporate strategy
* A sound plan from assessment to execution
* Selection criteria for social media tools
* Reporting and analytic in the social web
* Team structures and distributing the work load
* Rules of engagement, management requirements
* Methods, models and frameworks
* Class structure, hands on experience
* A sound plan for the next 180 days.
Team manager in marketing, sales, product management or support
Winning at Social - 4 Steps to Enhance Your Social Media StrategyEvgeny Tsarkov
Winning at Social - 4 Steps to Enhance Your Social Media Strategy (by MarketingCloud)
Победить в социальных медиа - 4 шага к расширению вашей стратегии работы в социальных медиа
UPDATED: Social Media Terms Definitions Model FinalMichael J Lis
This is an updated deck which has an overview of social media terms, definitions and process model.
It's a great deck if you want to understand some of the terminology behind social media.
In this second session, Balderaz focused on how to use the results of social media research and analysis, and how your company can develop a cohesive strategy.
Thinktank Media's social media overview. We're a full service social media agency and believe education and integration are keys in running a successful program.
Similar to Social Media Strategy University of California Irvine 2014 weekwise objectives and assignments all 7 weeks (20)
Social Media Strategy 12 Month Sample PlanRajendra Singh
Social Media SWOT Analysis
Strengths
• New cutting edge Technology
• Quality and huge spectrum
• Availability of cash, strong balance sheet
• Superior execution skills
• Whole country license
• Respectable brand
Weaknesses
• New Team
• Complex Launch
• New Process
• Dependence on Infrastructure partners
• New untested 4G handsets
• Churn of Customers
• Customer Power
• Under developed eco-system
Opportunities
• Big Market (1300 million population)
• Low Internet penetration (11%)
• Low broad band penetration (4%)
• Higher % population below 25 years of age (55%)
• Low social media penetration (6%)
• Higher download speed
• Low legacy effect
• Lifestyle trends
• New business applications
Threats
• Uncertain Foreign Direct Investment
• Introduction of new/better technology
• Retaliation from existing players
• Government sanctions against social media
• Negative environment factors
• Unstable Government
• Vertical Integration
Integrated & Dynamically Consistent Strategy
Business Strategy
• To be number 1, market leader with 30% plus market share, 4G company in next 5 years
Digital Marketing Strategy
• To contribute 50% of company’s overall marketing contribution in the next 5 years (progressively from 20% in the 1st year)
• To have positive ROI on Digital Marketing Expenditure
Social Media Strategy
• To be an innovative Social Media integrated marketing team enabling Company’s overall business plan, business strategy and digital marketing strategy.
• To collaborate with all teams , functions and departments of the company
• To be the dominant and market leader with more than 30% share in 4G Social Media Marketing.
• To assist in all the phases of business and sales funnel towards conversion.
Business planning should start with defining clear goals, and social media is no exception. Without a clear idea of what you want to accomplish with social media, you are unlikely to achieve anything at all because your efforts will be scattered or aimless. In addition, different social media goals require different sets of action. For example, if your goal is to gain consumer credibility, that looks very different than if your goal is to convert 30 percent of prospects to sales.
Start by writing down at least three social media goals for your business. Make sure each goal is specific, realistic and measurable. It is vital to make your goals measurable so that you can track your business’ progress towards each goal. It’s also important that your goals for social media relate to your overall goals for your business.
My Business Social Media Goals Are:
1. ___________________________________________________
2. ___________________________________________________
3. ___________________________________________________
Massive and rapid business growth engine 11 nuggetsRajendra Singh
Nuggets to scale and grow business to/at massive level rapidly. Write your inputs and ideas for improvement of the slide. More details will follow regarding each of the nuggets.
How social media marketing helps businesses in 2024.pdfpramodkumar2310
Social media marketing refers to the process of utilizing social media platforms to promote products, services, or brands. It involves creating and sharing valuable content, engaging with followers, analyzing data, and running targeted advertising campaigns.
www.nidmindia.com
Unlock TikTok Success with Sociocosmos..SocioCosmos
Discover how Sociocosmos can boost your TikTok presence with real followers and engagement. Achieve your social media goals today!
https://www.sociocosmos.com/product-category/tiktok/
Social media refers to online platforms and tools that enable users to create, share, and exchange information, ideas, and content in virtual communities and networks. These platforms have revolutionized the way people communicate, interact, and consume information. Here are some key aspects and descriptions of social media:
Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
Multilingual SEO Services | Multilingual Keyword Research | Filosemadisonsmith478075
Multilingual SEO services are essential for businesses aiming to expand their global presence. They involve optimizing a website for search engines in multiple languages, enhancing visibility, and reaching diverse audiences. Filose offers comprehensive multilingual SEO services designed to help businesses optimize their websites for search engines in various languages, enhancing their global reach and market presence. These services ensure that your content is not only translated but also culturally and contextually adapted to resonate with local audiences.
Visit us at -https://www.filose.com/
Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
https://www.sociocosmos.com/product-category/youtube/
The Challenges of Good Governance and Project Implementation in Nigeria: A Re...AJHSSR Journal
ABSTRACT : This study reveals that systemic corruption and other factors including poor leadership,
leadership recruitment processes, ethnic and regional politics, tribalism and mediocrity, poor planning, and
variation of project design have been the causative factors that undermine projects implementation in postindependence African states, particularly in Nigeria. The study, thus, argued that successive governments of
African states, using Nigeria as a case study, have been deeply engrossed in this obnoxious practice that has
undermined infrastructure sector development as well as enthroned impoverishment and mass poverty in these
African countries. This study, therefore, is posed to examine the similarities in causative factors, effects and
consequences of corruption and how it affects governance, projects implementation and national growth. To
achieve this, the study adopted historical research design which is qualitative and explorative in nature. The
study among others suggests that the governments of developing countries should shun corruption and other
forms of obnoxious practices in order to operate effective and efficient systems that promote good governance
and ensure there is adequate projects implementation which are the attributes of a responsible government and
good leadership. Policy makers should also prioritize policy objectives and competence to ensure that policies
are fully implemented within stipulated time frame.
KEYWORDS: Developing Countries, Nigeria, Government, Project Implementation, Project Failure
Non-Financial Information and Firm Risk Non-Financial Information and Firm RiskAJHSSR Journal
ABSTRACT: This research aims to examine how ESG disclosure and risk disclosure affect the total risk of
companies. Using cross section data from 355 companies listed in Indonesia Stock Exchange, data regarding
ESG disclosure and risk was collected. In this research, ESG and risk disclosures are measured based on content
analysis using GRI 4 guidelines for ESG disclosures and COSO ERM for risk disclosures. Using multiple
regression, it is concluded that only risk disclosure can reduce the company's total risk, while ESG disclosure
cannot affect the company's total risk. This shows that only risk disclosure is relevant in determining a
company's total risk.
KEYWORDS: ESG disclosure, risk disclosure, firm risk
Exploring Factors Affecting the Success of TVET-Industry Partnership: A Case ...AJHSSR Journal
ABSTRACT: The purpose of this study was to explore factors affecting the success of TVET-industry
partnerships. A case study design of the qualitative research method was used to achieve this objective. For the
study, one polytechnic college of Oromia regional state, and two industries were purposively selected. From the
sample polytechnic college and industries, a total of 17 sample respondents were selected. Out of 17
respondents, 10 respondents were selected using the snowball sampling method, and the rest 7 respondents were
selected using the purposive sampling technique. The qualitative data were collected through an in-depth
interview and document analysis. The data were analyzed using thematic approaches. The findings revealed that
TVET-industry partnerships were found weak. Lack of key stakeholder‟s awareness shortage of improved
training equipment and machines in polytechnic colleges, absence of trainee health insurance policy, lack of
incentive mechanisms for private industries, lack of employer industries involvement in designing and
developing occupational standards, and preparation of curriculum were some of the impediments of TVETindustry partnership. Based on the findings it was recommended that the Oromia TVET bureau in collaboration
with other relevant concerned regional authorities and TVET colleges, set new strategies for creating strong
awareness for industries, companies, and other relevant stakeholders on the purpose and advantages of
implementing successful TVET-industry partnership. Finally, the Oromia regional government in collaboration
with the TVET bureau needs to create policy-supported incentive strategies such as giving occasional privileges
of duty-free import, tax reduction, and regional government recognition awards based on the level of partnership
contribution to TVET institutions in promoting TVET-industry partnership.
KEY WORDS: employability skills, industries, and partnership
“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
Get Ahead with YouTube Growth Services....SocioCosmos
Get noticed on YouTube by buying authentic engagement. Sociocosmos helps you grow your channel quickly and effectively.
https://www.sociocosmos.com/product-category/youtube/
Grow Your Reddit Community Fast.........SocioCosmos
Sociocosmos helps you gain Reddit followers quickly and easily. Build your community and expand your influence.
https://www.sociocosmos.com/product-category/reddit/
Social Media Strategy University of California Irvine 2014 weekwise objectives and assignments all 7 weeks
1. Social Media Strategy UCI Weekwise Objectives and
Assignments 7 weeks
1. Learning Objectives for Week One
By the end of this week, you should be able to:
Describe the Social Media landscape
Explain the benefits, uses, and common fears of Social Media
Explain the purpose and importance of developing a strategic vs. tactical approach for
implementation of social media
Forum Discussion :
Traditional “outbound” marketing is all about aiming carefully crafted one-way messages into the marketplace with the hope
that consumers will respond. As most of us know, “hope is not a strategy.” For the most part, these messages are believed
to be intrusive and interruptive. Outbound marketing is giving way to inbound marketing. Research these terms: Paid
media, owned media and earned media then discuss this question: In a world rapidly changing from outbound to inbound
marketing, discuss the key benefits of inbound marketing.
Lesson #1 Assignment
Based on your review of this week's recorded lecture materials, I would like you to discuss the benefits,
uses and common fears of social media. Also, discuss the importance of taking a strategic approach. Feel
free to add your favorite social media network and why you use it. Please post your response by 11:59pm
PST on Sunday, April 13th
2. Learning Objectives for Week Two
By the end of this week, you should be able to:
Determine the questions needed to identify executive and team buy-in and cultural changes, if
needed
Determine how to set strategic goals and measurable objectives
Identify the strengths, weaknesses, opportunities, and threats (SWOT) of a business
Describe the power of a social culture
Clearly identify how social media will be used in the organization
Forum Discussion: Please tell us about the company you work for by answering some of the following questions and adding
your own thoughts:
- Do you have executive buy-in? In general, how do your executives feel about social media?
- Have your executives or management team established a digital/social mindset? Do they create openness? Are they ready
for change? Have they made any cultural changes within the organization to adapt to the new world of digital?
Feel free to select another company to discuss if you like.
2. Assignment 2 - SWOT Analysis
Will be discussed in Lesson 2. Please complete the SWOT analysis template for the company you are
doing your final project on.
3. Learning Objectives for Week Three
By the end of this week, you should be able to:
Identify target audience, brand evangelists, and online influencers
Understand the difference between customer demographics, psychographics and technographics
Explain the importance of the research and analysis phase of developing a social media strategy
Identify relevant keywords or phrases for industry
Determine proper monitoring tools to establish social media listening skills
Forum discussion:
Tell us how your company learns about its target audience.
- Does your company conduct market research? How? Polls? Surveys? Focus groups?
- Has your company started using social media for marketing research? Listening to and monitoring conversations online? If
they have, please explain?
Prof
Assigment 3 - Keywords due Apr 27
Please upload Keyword assignment here.
4. Learning Objectives for Week Four
By the end of this week, you should be able to:
Determine importance and best practices of branding
Apply online community engagement best practices to strategy
How to select the right organizational voice(s)
Forum Discussion
Please choose Q) 1 or 2 to respond to in this discussion forum.
Q) 1 -- Has your organization selected a social media voice? Who is it? How were they selected? Was it someone from
within the oraganization or was the position posted externally? Describe your organization's voice online.
Q) 2 -- Or, if you prefer, you can speak about the learning in the Lesson 4 videos regarding the importance of establishing a
social media voice.
3. Week 4 - Branding & Social media Voice assignment
Branding and Social Media Voice assignment
See the separate Brand template to be completed for this assignment.
5. Learning Objectives for Week Five
By the end of this week, you should be able to:
Select appropriate channels, tools, platforms, and applications for effective use of social media
Identify appropriate tactics of social media
Develop a content micro-strategy and schedule for each category and tool selected
Forum Discussion
This week we are focusing primarily on content strategy. So, here are a few
questions for discussion. Please respond for the organization you work for our
another example. Your choice.
Does your organization have a content strategy? What type of content do they post
online? Do they integrate the four elements of engagement: communication,
collaboration, education, and entertainment? How do they do this? Please tell us
what your organization is currently doing/not doing?
Week 5 - Content Strategy
Content Strategy
6. Learning Objectives for Week Six
By the end of this week, you should be able to:
Integrate social media strategies with other marketing strategies
Determine elements of the social media policy
Forum Discussion
Does your company have a social media policy or was a policy discussed? Is it a strict policy or simple guidelines? Who
(people/departments) was involved in creating the policy? Did employees have a say in the elements of the policy?
4. Please tell us all about!
Week 6 - Social Media Strategy Brand Assessment
Social media strategy brand assessment
In this assignment, refer to the Social Media Activation Plan template from Lesson 1 that you are working
on for your final course project.
Provide a summary of your social engagement strategy -- how do you plan to engage your target
audience(s)? And, summarize 2 - 3 of the tactics you will use to engage your audience.
7. Learning Objectives for Week Seven
By the end of this week, you should be able to:
Determine importance of converting online community into customers
Describe effective measures of success and metrics for a strategic social media plan
Explain difference between quantitative and qualitative measurement
Selective appropriate measuring, monitoring, and sentiment tools
Identify implementation steps
Establish and present a 12-month social media strategy for an organization
Be well prepared to introduce the social media strategy to an organization and lead the
implementation.
Forum Discussion:
- What are one or two things you learned about the Social Web that you did not know before taking this class?
- What is the biggest takeaway you received from this class?
Week 7 Assignment
Final Assignment
Please upload your assignment here.
The final project will be a PowerPoint presentation to summarize the 12 month social media strategy plan.
You can summarize the monthly activity or provide more detail -- that is up to you. But, essentially, I am
looking for a snapshot of the overall strategy. Create a sufficient numer of PPT slides to tell your story in a
presentation. If you want to include the 12 month social media strategy template, you can do so as an
attachment. Make sure to include an executive summary up front.