The document compares the creator's music video for a fictional girl band to real music videos by Marina and the Diamonds and other artists. It summarizes elements the creator's video has in common with Marina's, including a focus on the artist, bright editing, mixtures of staged performance and narration, and narrative elements tied to the song lyrics. It also discusses applying music video theories and conventions to make the creator's video appropriate for its target youth audience.

1. Comparing my video with real products:
We took ‘Marina and the Diamonds- Oh Noh!’ video as a big inspiration for our video.
As I said before, I think that Marina’s video is suitable for a young audience as I think that mothers of
young teenagers wouldn’t mind their child watching the video. I think we have the same effect with our
video because our video is not provocative so it is suitable for any age.
Some elements which our and Marina’s video have in common are:-
The main interest is the artist and their look so
we have put close-ups
The bright, over the top, cartoony
edits reinforce child like appeal.
We wanted to have a section were there was
black and white screen. We found that it was
perfect for when Nicola is dancing on her
own because it shows that they team and
only if they dance together they shine so the
colours go back when they all dance together.

2. Comparing my video with real products: (continue)
There is a mixture of staged
performance and narration in
both videos because it’s a
typical aspect for pop music
videos to cut between the two.
There are aspects of narrative in both
videos. For ‘Brittney and the New
Generation’ the lyrics say “superman in
to it”- which is why we got the girls to
do a dance with the Superman move.
Instead for ‘Marina and the Diamonds’
the lyrics are “TV taught me how to
feel” and Marina is holding a pink
television on her head.
There is a section which Becky
has a stutter on ‘If’ which is
why we edited her so that she
is repeating in time with the
beat. There is also a section in
Marina’s video that she repeats
a dance move but it edited.

3. Comparing my video with real products: (continue)
Both the videos are bright,
colourful and fun. We wanted to
do the same as Marina, with
different scenarios and different
coloured backgrounds but there
were a few complications in the
process. We couldn’t get the
background in the shoot to go
white enough so that we could
change it so, instead we decided
to have lots of different range of
colours on the full screen. This
was done with ‘colour corrector’.
Stand out/ eye catching text in
both videos.

4. Other videos we took in consideration whilst developing our video…
‘Belle Amie-Girls Up’
Close-ups Cartoony editing Staged performance
‘Kate Nash- Pumpkin Soup’
We tried to put
different make-up
on each girl so
that it shows each
individual but
even though we We took
put loads of it, it inspiration
was really hard to from Belle
see in the video. Amie for the
edited boxes.

5. Andrew Goodwin
I also looked at the codes and conventions of Andrew Goodwins theory.
Particular ones what relate to our video are:-
• There is a relationship between the lyrics and the visuals. We have shown
this in multiple shots e.g. The lyrics says: ‘Like McDonalds’ and Debbie is
holding a drink from McDonalds whilst lip syncing.
The title of our song is ‘Let the Party Start’ and I think that throughout the
whole video we portrayed a fun, party style atmosphere with; dances and
the girls acting silly.
• Demand from record company for close-ups of artist.
• Particular music genre have their own music video style and iconography.
From the start we said that it was essential that the song that we picked for
the girl band would have to be happy, jolly, fun because of the fact that
they are a girl band. We did this so that the audience would be instantly
attracted to the band and associate them with being happy, bubbly,
energetic and friendly.
I think that our video fits in well with other stereotypical pop videos
because we have tried to add all the essential elements that a girl band
video would require. From dancing, to animation, to close-up of band
members, to styling but we added something more.* (see- Develop own
star iconography part of star image).
• Develop own star iconography part of star image. For the band’s icon I
decided that I was going to have the bands name always with the same
font so that the audience could identify it easily but with different colour
for variety.
*We also decided that, each girl should have a specific character and style
so that different types of target audience could connect with at least one
member. E.g. Debbie is the nerdy chick and we gave her a animated light
bulb in the video so that it was clear what she represented. Also we gave
each girl a specific colour. Debbie- Green, Nicola-Pink, Ellen-Yellow, Becky-
Blue so that the audience could distinguish and relate to them even more.
• Even though Goodwin said that there should be a ‘reference to voyeurism’,
we felt that for our band and target audience it wasn’t suitable.

6. Other Theorists…
I looked at Diane Railton and Paul Watson- 'Music video and the politics of representation’
and their 4 genre of music videos. Our video comes under Narrative Video and Staged
Performance. I think this because we have choreographed dances and there is a link between
the visuals and lyrics.
Steve Jones identified three ‘narrative forms’ of music videos. I think ours is analogue
narrative because it is a non-concert performance and the song intercut with other material.
Joan D Lynch also stated that there are three basic music video structure and I think our falls
under ‘centred around performance and narrative music video’ because that is exactly what
our video is about.

7. We made our video appropriate to fit with the style of the track, the image of the band and the genre of music.
I think this because the track is poppy, upbeat and the band is supposed to be a pop band so they are supposed to be happy
and upbeat. The two elements link together. Also the title of the song and the video compliment each other very well
because the video is as if the band is having a mini party with dancing, pillow fights. This shows the humours side of the
band for the audience to relate to. Also in the video there are parts were the girls are just messing around which shown that
the members aren’t afraid to make a fool of themselves and they are up for anything. This draws the audience in because in
general people are attracted to smiley, funny people.
I chose to represent the band as happy, fun, friendly girls who came together through friendship but also shine as
individuals. I wanted to do this because from the start Katrina and I decided that we were going to make a girl pop band
which appealed to 10-15 year old girls. We felt it was appropriate to get a cheery, dancy song rather than a sad song which
wouldn’t relate to the band and would make them seem depressing. If we did choose a sad song I feel that the band would
appeal to a different type of audience or wouldn’t even fit into any market. I think that because ‘Let the Party Start’ is the
first single released from their CD album that it was a good choice of song to attract people. Only when they have a solid fan
base would they be able to release a sadder song to show they have variety.
We looked at our Youth Culture Research carefully before applying make-up, clothing…etc… on each band member. E.g. for
Becky (the Rock Chic)
Smokey eye shadow
Tomboyish look
Red lips (but you can’t
Rocky shirt with studs
notice that much in
video)
Ripped tights
Long, dark hair
Mainly dark clothing

8. Comparing my work with real life products:-
Digipak
Advert

9. Comparing Digipak- I took various aspects from the typical CD/ Digipak to use in my Digipak and they are the following:-
• Information booklet
to gives a little info on the band, including interview. Example 1
• CD of album
• DVD with:
-music videos
-extras
-behind the scenes footage
So that it draws the audience into buying it and it gives them an insight that a
normal CD doesn’t have.
• Photography/Posters
Fun and colourful which is appealing to target audience.
For my Digipak layout I took a lot of
I added 4 individual posters (one for each member) so that the buyer
inspiration from the ‘You Me At Six’
can chose their favourite member and keep the photo.
Digipak.
• Limited Edition (so people will be more likely to buy it)
Example 2
• Feature the bands logo and a record company logo
for audience to recognise.
• BBFC certification (12a, 15, 18)
to give the audience a warning on what to expect if buying the product.
• Bar code
• Website address
more info on the band if audience want to find out more or want to
purchase other products.

10. Comparing Digipak Advert Example 1
I took various aspects from the typical Advert to use in my Digipak Advert
and they are the following:-
• Artist name
Stands out and very noticeable because that is what the audience is looking for.
• Key information about what the advert is about.
E.g. For The Killers is ‘The Brand New Album featuring the new single Human’.
• Main single release
Because that is what the audience is mainly interested in because it’s what drew
them in in the first place.
• Picture/ Image
Which best suits the artist and his/ her genre. Example 2
• Record label logo
Some have it but some don’t but I decided to include it because I felt that this
would give the audience a greater knowledge on the artist.
• Reviews & ratings
To make the artist/ band look/
sound good.
• Extra I decided to add the
Digipak front cover on the
Advert so that the audience
know exactly what they are
looking for in the shops.
Example 3