Long Road Music Video. T2-09

1. Evaluation Task
Question 1
Maya Whitmore - Tennant
T2-09

2. Question 1
In what ways does our media product use,
develop or channeled forms and conventions
of real media products.

3. Adds to our happy opening narrative.
The script are an alternative rock band, we needed to make
sure we demonstrated this in our music video and fitted
the conventions for this type of genre. Most alternative
rock bands produce a lot heavier music than the script so
we have made sure we used similar bands for
challenging the conventions of them. The song Live Like
You’re Dying was all about time and we added a narrative
to the story to give us something to work around. We
had a love story which was fine to begin with then fell
apart and this is where we talk about running out of time
and then just at the end the star and the other character
are all happy again.
This first image I have chosen sets a scene to the video, it’s a
happy, fast paced to shoot the music clip which open the
This clip is fast paced. audience into this love story. We choose to use a clip like
this because it was just different and more ‘fun’ which is
what we wanted the beginning to feel like. The
conventions of an opening to a song can either be really
big and intense to set the scene or may focus and
introduce the main star right at the beginning with a
close up but we wanted to challenge this to see how it
would work, we choose to have neither the main star or
anything big and intense, how ever I feel this clip still
adds effect and still interests the audience.
The images show two of the Foo Fights opening scenes to there
songs, researching lots of there music they always start
with there main vocalist, capturing a close up image, in
the scene rather than just showing the
scene/location/set to open the video. So they base most
of there music around the band not the scene.
Below that is an image from the Red Hot chili peppers single
Californication where thy have opted for something
completely different. They have created a video game for
the film, all the band members are made into characters
running around the city with the cut backs to there
human selves. This is something fun and interesting and
this is what we wanted to incorporate info our film.

4. Close up/personal This image shows our stars face. This
images of toms close up personal image is a
face. convention for all music videos,
they want to show the audience
there star in a personal way.
As our music video had a love story
narrative we used the convention
of using lots of close ups to get a
feelings of his emotions and to give
Allows the audience to this intense feel. A love story is
understand the stars
about emotion and feelings so we
feelings and attach
themselves with the
wanted to show our audience this
song. as clearly as we could.
We also achieved this with the scenes
we decided to use and the way we
used our lighting to set the mood.
To show this in real music video products
we have used James blunts single
Broken Strings, although his music
isn't really alternative rock the
song is about a love story and with
references to time so it was good
for us to use this in planning, and
to use for the conventions within
the film used. In the song there are
many close ups of the stars face to
give this personal feel and to show
how he's thinking and feeling.
There are clips of him passing as
he's confused and the use of the
video being filmed in the bedroom
gain adds to this intense personal
feel.

5. This image shows the happy couple and
how things used to be, we have
included this to give the narrative
some history. This is my favorite
clip when we fade it into our stars
face because its as if he’s looking
back on how things used to be, he's
How times used to be, showing remembering there time together
the happy relationship. and how happy they were.
I have used AvrilLavigne when you're
gone single, because this song
Reflecting on the past. This use
shows different people reflections
of fad is very affective. on there relationships, it shows
there emotion and feelings and
reflects the past and how happy
they were.
This is therefore showing how we have
developed the conventions used in
other music videos in ours.

6. This image shows the other
character in our video, our stars
old girlfriend. Its showing her in
Checking her watch, adds a café on her own waiting for
to the theme of time. tom to arrive as he was meant
to be meeting her but doesn’t
arrive and stood her up. This is
adding to the effect of a failed
relationship and the
Change of scene, little conventions of one by not
cute coffee shop, adding arriving to meet, failing to
to the narrative. please, the girl is very upset and
angry. In the video the male
lover is a lot more dominant
than the girl. He has control of
The main character just the relationship.
standing there, watching This fits the conventions of many
her, thinking. videos based about love and
relationships.
The image of the star standing
behind her adds to the effect of
a failed relationship and how he
cant bring himself to go and
meet her.
The way the girl is constantly
checking her watch also adds to
the theme of him. The
conventions for a music video
based around a certain
narrative are that they always
reflect back on this and have
lots of scenes to reflect it.

7. We have used lots of changes to our
scenes, we didn’t want to base our video
all around a couple of locations because
we wanted to add history and dept into
our narrative to add to the sense of a
failed long relationship. Different music
videos have different amount of scenes
to what suites there video best. Some
base themselves on a stage and just rely
on the use of different camera angles
and technical effects to interest the
audience but as we wanted to add to the
theme of time we needed to make it
include lots of different scenes and to
add effects to make it look like our star
was looking back on there relationship
together and how he missed it.
Below our a two images of some Foo Fighter
music videos there based around there
band and on a stage, they want the song
to be all about them and the audience to
be looking at them this adds to the scene
of being such an among band and they
keep this by grabbing the audiences
attention to them only. So we have
challenge these norms because we
wanted the video to have lots of
different scenes and images and to not
just focus on the main star. And like
previously mentioned we needed to add
depth and a sense of history to our
video.

8. This clip in the film shows a clock being
smashed. It’s a very powerful
impacting shot which again
references to the theme of time. Its
hard to show the full effete of this clip
which just an image but the clock is
smashed in slow motion and then we
reverse it so the clock becomes whole
again. It’s a very effective show and I
like the fact that we have used it as
the lyrics say “live like your dying”
which is the title of the song and also
adds to the sense of smashing the
Intense/ impacting clocks because time is running own.
shot Live like your dying empheisises to
fact that not a lot of time is left and
you need to make the mot of
everything.
James Blunts single Broken strings also
uses this effects of smashing objects
in slow motion then reversing them in
slow motion. This again makes a very
powerful clip and add an intense
effect to the video. The fact that an
axe is also used in our video also adds
to the intense effect.

9. This 6th image is to give an example
the conventions of a love story
and a happy ending. The
images are used to illustrate
the narrative we tried to
create.
I like the setting used in this image.
This clip is after Chloe walked
out from the coffee shop after
our star Tom didn’t arrive. The
use of location at the top of
the car park gives a very
realistic view to the setting.
Chloe is standing on the roof
of the car park and then
suddenly tom arrives and it’s a
happy ending.
The conventions to any love story
always end up happy, they
always involve some sort of
drama. I think we constructed
this very well in our video with
the technical effects used,
lighting, camera angles and
the scenes we choose.
Happy ever after
scene.

10. Our ancillary products we found rather
challenging especially the short deadline
however I think we managed to produce
two very appropriate effective products.
For our magazine advert we choose to use an
image we took at one of locations we used
to film during the making our video, we
then took this image and an image of Toms
face and morphed it so the graffiti image
was made to look like toms face, to do this
we altered the opacity of the images and
used different brush tools to edit the
photo. This was very effective. The
magazine fits the conventions of a real
product as it shows our stars face, on a
magazine front cover they always show the
main star or the band, this is to attract
there target audience and to make the
magazine stand out. As it was a special
release magazine to publicize the digipak
we made sure we included the relevant
information needed such as the face book
page we created, the website and a record
label. We also added a review comment on
the top right hand corner this is typically
seen on magazine when publishing
products because people want to see
experts views on products before they buy
them because they trust there views. Again
it fits he conventions of music magazines
as he title for the singles name is across
the top of the poster.
I’m very pleased with the final poster, it fits I
with the rest of the product to as the
magazine shows our stars face in the music
video and it has the colorful editing which
we focused our digipak around.

11. This image is an image of our digipak, the
point of his digipak was for it to be a
special release of the new single. It was
advertised on our magazines and
contains the track we used for our music
video. I spent a lot of time of the digipak
and I think it’s a very effective use of
editing. The actual digipak doesn’t
contain an image of our min star Tom,
however it does have one of Chloe. We
liked this though as it adds to the sense
of a secrecy/ exclusivity effect of the
special addition CD. We focused really
heavily on editing on this product. This
product clanged rather than fits the
conventions of many special addition
digipak, they often have there main star
or band spread right across he front page
however we went for the exclusive look.
Which we preferred. Most and all parts
of our products fitted all the typical
conventions but this is where we wanted
to challenge them a lot more and I think
it was very successful, we id have ideas to
include tom our star in the forest and in
trees but I think the use of these very
powerful intense images gives strength to
our product and its something different
which our audience would hopefully like
and want to try out because its different
and eye catching.
Due to time and the lack of it we did decide to
only do a 4 panel pack, if we had more
time and we were more organised I
would definitely next time do a 6 panel
CD.