1. How effective is the combination of
your main product and ancillary
texts?

2. As the song we have chosen for our music video is an
upbeat song we wanted to make our music video
quite fun which is why we decided against using a
narrative and in the end created a performance
based music video.

3. We wanted to create a poster and digi-pack that
would be identifiable to our audience that it is
our band’s poster or digi-pack. This is why we
have gone for an animated design for our digi-
pack. This is our front cover
This is our back cover

4. When we first created our digi-pack we used a lot of bright
colours but we decided to change this and dull down the
colours as in our music video we don’t use many bright
colours and a good section of the video is actually in black and
white so to try and make our video link our ancillary tasks we
dulled the colours down so they were still fun but just not so
bright.
This shows part of the
music video that is in
black and white. All of
the clips where were
performing on the
stage are in black and
white.

5. This is what our final front cover
looks like, after we dulled down
the colours.
This is what our front cover
was like at first. It has a lot of
bright colours on it.

6. I think our ancillary tasks and main task are successful
as we researched in depth the genre and used
audience feedback to make sure our tasks contained
what they should contain and to ensure they would
attract our target audience. We used a mix of our
own creativity and ideas that we really liked from
other music videos to create effective tasks that
would use conventions as well as try to maybe break
some and appeal to our target audience.