SlideShare a Scribd company logo
1 of 6
The song that we chose to make a video for is a combination of both indie and electronic music styles. For this reason we have included a range of
    conventions that are shared between the genres, as well as exclusive to them.

    The main concept of our video (having a projection over the performers) isn't strictly related to either of these genres, but there are certain conventions that
    we have stuck to.
    The majority of indie music videos have shots of the band performing. Sometimes they will include a rough narrative or shots of the band doing things;
    whether this be going about their daily business or causing mischief at a party. We have put to use all three of these elements, although not in an entirely
    conventional way.

     In indie videos the band is usually shown performing on stage and there is often a lot of fast cuts between this and focusing (extreme close up shots) on the
    instruments they are playing (see A & B, screen shots from the video for Foals' song Balloons). We decided against using this sort of shot as firstly it would
    have been impractical - neither me nor Billy play an instrument, it would be difficult to obtain one to film with and would have looked ridiculous as we
    would not have known what we were doing. We also felt that the sombre mood of the song would not have been suited to a fast-paced performance scene.
    Performance shots are also typical to electro videos, so we decided that it was essential to have some kind of shot that follows this convention. Because
    we'd already decided against using instruments the only real option we had was to use lip syncing. This is where we conceived the idea of using a projector
    in our video as we decided it would add a 'quirk', us simply miming against a plain background would have been very dull, also that is a convention more
    typically used in pop videos. Many electro videos make use of odd or surreal visuals (see screen shot C and screen shot D, taken from Foals' video for the
    song '2 Trees'), whether this be animation or simply illustrations in the background. This is what influenced the montage video that I created for us to
    project. As the projection scenes were to make up the bulk of our video, the atmosphere that this montage creates is essential for our video to work and to
    convey the message that we wish it to. This is why I selected mainly ambiguous and slightly surreal clips, for example clips from the cartoon The Simpsons
    (see screen shot E), as well as clips of a woman dancing to a snake, taken from the classic film Indian Tomb. When editing our video we also added
    overlays, using a video called 'Trippy Visuals' (see screen shot F, you can just about make out rainbow-y patterns). This also makes reference to the drink/
    drug culture that I talk about in slide three.




A                                                      C                                                                                                               E




B
                                                       D                                                                                                               F
There are also some clips that relate closely to the lyrics, for example when the singer says 'Smile at
your name', the projection shows a close up of the female character's smile. When I first heard this song,
I imagined an outcast, nerdy man, reminiscing about the unattainable girl with whom he has an
unhealthy obsession. This man looks at his obsession through rose-tinted glasses, seeing himself as a
romantic, rather than just a freak who is aiming higher than his station. Although this sounds a rather
macabre analogy, I think this quite heavily inspired out video, as the theme of it basically is a couple
looking back at what they have lost. Although the montage is seemingly random, it could be memories
that are shared between the couple.


                                             Many indie/ electro bands use hand drawn
                                             illustration on their albums. The album cover
                                             that really influenced the one that I've created
                                             is 'Antidotes' by Foals. This wasn't actually
                                             purposeful, but I think there was a
                                             subconscious influence as after I'd created it
                                             realised that it had an uncanny resemblance to
                                             the 2008 album cover, which is one of my
                                             favourites. I used a picture of space in this as
                                             that is something that, at the moment, is quite
                                             fashionable with the whole Indie 'image'. I
                                             couldn't find text that I liked so I drew an
                                             alphabet and scanned it in to the computer so
                                             I could create the words I wanted in
                                             Photoshop. On the blank sections I had
                                             intended to put lyrics, but the band that wrote
                                             our song is relatively unknown, they don't
                                             have an album out and I couldn't find any of
                                             their lyrics online – I didn't fancy composing
                                             my own. I could have filled these sections in
                                             with drawings like the one I did for the cover,
                                             but that would have been very time consuming
                                             (it took me about three hours to draw that).
Characters in our
                                                                                video shown
                                                                                drinking and
                                                                               smoking in a
                                                  Young people                       carpark
                                                  shown acting
                                                  decadently in a
                                                  skate park in Foals'
                                                  'Inhaler'


Music videos made for young artists generally hint at the drink and drug culture that is prevalent in today's youth society. This convention
is true for many music videos, although this decadent behaviour is presented in noticeably different ways depending on the genre of the
song in question. For example, the artist in an RnB video is usually depicted as drinking and partying at much swankier locations than an
indie band, for example in a club or on a boat. A pop artist is usually shown at a 'controlled' party. Not to say that these parties aren't
depicted as wild, but this is the easiest way for me to differentiate between this and the kind of party that may be shown in an indie or
electronic video. In indie videos, young people are often seen causing chaos at the kind of 'parents have gone on holiday'-style house
party, whereas in a pop video the parties don't appear to be nearly as destructive and are definitely allowed to be happening.
The 'house-party culture', made popular by shows such as Skins and endorsed by indie-electro bands like Foals, shows a much less
polished and a more realist view of young people's social lives.
This being said, I don't actually know anyone that holds house parties, but I suppose it is more conceivable than a seventeen year old
riding around on a yacht and drinking cocktails.

There is another scenario that is shown in indie videos which generally wish to convey a rougher vibe. This scenario usually depicts a
smaller group of people, drinking or using drugs in much grittier settings, usually places like car parks or skate-parks. Often they are
shown doing so in the day time rather than night, which promotes the idea of the 'fucked-up generation' – a sane, wholesome, nicely
brought up young person would not get out of their head in the daytime.
We decided that this was more suitable for our video. The first reason is that it fits well with the 'rough and ready' sort of feel that we were
going for in our video, we wished to depict troubled youths. Secondly, it was much more practical than staging an entire party solely to
film a couple of scenes (although now I think of it, I should have tried 'Mum, let me have a house party; I need to for my media
coursework).
                                                     Jason Derulo in a           Lady Gaga's
+                                                    club scene in the      'Pokerface' video.
                                                     'Riding Solo'            To illustrate the
                                                     video. You can           pop convention
                                                     clearly see drinks       of a 'controlled'
                                                     in the shot. This                   party.
                                                     is a very typical
                                                     RnB video
It almost goes without saying that hand in hand with this culture comes sex. Sex will always be part of young people's lives, not just
because this is what we are told that we are supposed to like by the media, but for obvious scientific reasons too. Alongside hormones
comes a morbid fascination with anything that can be deemed slightly sexual.

Representation of sex is presented in several different ways, but I don't believe these representations are genre specific, but rather more
dependent on the general theme of the song, or the image that the industry/ artist wishes to present for that artist. Undoubtedly, I am
categorising these very broadly but it seems to me that most commonly sex will be presented in one of three ways. Firstly and most
obviously, literal sex; often characters will be shown grinding with each other and making out – there will be little or no attachment
between people shown. The second way is through romance and a utopian view of relationships, 'love'. The third way is probably the most
controversial, so inevitably, this is how we decided to represent the relationship shown in our video. I am not entirely sure how to label
this 'category', the easiest way would be to call it dis-utopian relationships, depicting mild violence between the couple, although also
showing extreme passion. The reason that it is controversial is that many people believe that it glamorises abusive relationships, teaching
young people that there is a link between love and violence. These relationships are shown as fiery affairs, much more exciting than the
standard relationship. I also think that this kind of relationship seems to be attractive to young people as it does not look at the world
through rose-tinted glasses, depicting 'love' – something that society tells us should be perfect and beautiful from a very young age. Many
young people strive for the 'me and you against the world' mentality, we love the idea that even a stormy, far-from-perfect relationship is
still stronger than the world outside, we wish to cling to each other desperately until there is nothing else left.

We took much of the inspiration for this aspect of the video from Rihanna's 'We Found Love'. Although this is not related to the genre of
music that our song is, the video is completely typical of its own genre, and is more closely related to indie music videos,with much
reference to drugs and the 'gritty' side of life that I mentioned on the previous slide. Our characters are shown smoking and drinking then
proceed to have rough relations and argue violently.




   Rihanna's 'boyfriend' in video shown roughly slapping and tattooing her   Male character in our video shown grabbing the girl's hair and
                          behind with the word 'mine'                                      treating her roughly + with force
In recent years, clothes have become less exclusive to the genre in which an artist performs. In the past, it was much more straight forward to
categorise artists on solely what they wear, you could look at a picture of that person and be able to tell what genre they performed in almost
immediately - for example, female RnB artists would generally wear very revealing clothing, the males wearing baggy clothes or flashy-looking
suits. I believe that one of the reasons the lines have blurred is that influential singers such as Rihanna or Beyonce who previously wore
clothing very typical to their genre have become much more high fashion (A & B are screen shots from the video for Rihanna's 2005 song 'Pon
de Replay'. C is a screen shot from the 2011 video to 'We Found Love'. The first two look typically 'gangster', and the top that she is wearing is
very provocative. Although in C, she is wearing a short skirt, the outfit is intended to be a fashion statement rather than to turn people on.. What
the man is wearing is much more similar to what the indie band Foals are wearing in screenshot F.)

The clothing we chose to wear in our video is fairly low key, as is typical to the indie/electro genre. We stuck to casual clothes,wearing shirts
buttoned to the collar worn under woolly jumpers (see screenshots D & E), which is quite a typical 'indie' fashion currently. High fashion or
flashy clothes aren't generally associated with this type of music video, male indie bands generally wearing simple clothes (see F), namely shirts
and very skinny jeans. Female indie artists generally dress in quite an androgynous way (see the indie/electro artist La Roux, screenshot G),
their clothing not differing highly from their male counterparts.

Indie and electronic bands do not generally present women in a particularly sexual way, as I mentioned it is common for these women to dress
in quite an androgynous way. It would be very unusual to see a woman writhing about in a bikini in this genre of video, unless perhaps in a
tongue in cheek way.
Although these women are not shown as sexual objects, they are still often represented as the less dominant sex, the majority of musicians in
this genre being male. I do not think this is a conscious statement about the roles that men and women should play as such, but merely a
reflection of old stereotypes that still linger in today's society.


A                                                 C                                                    F




B                                                                                                      G


                                         D                              E
In recent years, clothes have become less exclusive to the genre in which an artist performs. In the past, it was much more straight forward to
categorise artists on solely what they wear, you could look at a picture of that person and be able to tell what genre they performed in almost
immediately - for example, female RnB artists would generally wear very revealing clothing, the males wearing baggy clothes or flashy-looking
suits. I believe that one of the reasons the lines have blurred is that influential singers such as Rihanna or Beyonce who previously wore
clothing very typical to their genre have become much more high fashion (A & B are screen shots from the video for Rihanna's 2005 song 'Pon
de Replay'. C is a screen shot from the 2011 video to 'We Found Love'. The first two look typically 'gangster', and the top that she is wearing is
very provocative. Although in C, she is wearing a short skirt, the outfit is intended to be a fashion statement rather than to turn people on.. What
the man is wearing is much more similar to what the indie band Foals are wearing in screenshot F.)

The clothing we chose to wear in our video is fairly low key, as is typical to the indie/electro genre. We stuck to casual clothes,wearing shirts
buttoned to the collar worn under woolly jumpers (see screenshots D & E), which is quite a typical 'indie' fashion currently. High fashion or
flashy clothes aren't generally associated with this type of music video, male indie bands generally wearing simple clothes (see F), namely shirts
and very skinny jeans. Female indie artists generally dress in quite an androgynous way (see the indie/electro artist La Roux, screenshot G),
their clothing not differing highly from their male counterparts.

Indie and electronic bands do not generally present women in a particularly sexual way, as I mentioned it is common for these women to dress
in quite an androgynous way. It would be very unusual to see a woman writhing about in a bikini in this genre of video, unless perhaps in a
tongue in cheek way.
Although these women are not shown as sexual objects, they are still often represented as the less dominant sex, the majority of musicians in
this genre being male. I do not think this is a conscious statement about the roles that men and women should play as such, but merely a
reflection of old stereotypes that still linger in today's society.


A                                                 C                                                    F




B                                                                                                      G


                                         D                              E

More Related Content

What's hot

Evaluation activity 1
Evaluation activity 1Evaluation activity 1
Evaluation activity 1
Tunbi Oluyede
 
Analysis of house music updated version 17 10-12
Analysis of house music updated version 17 10-12Analysis of house music updated version 17 10-12
Analysis of house music updated version 17 10-12
shiplakecollege
 
Conventions of a rock video
Conventions of a rock videoConventions of a rock video
Conventions of a rock video
Sarah Byard
 
Evaluation media2 not finished
Evaluation media2 not finishedEvaluation media2 not finished
Evaluation media2 not finished
jennypinchbeck
 
Analysis of house music updated
Analysis of house music updatedAnalysis of house music updated
Analysis of house music updated
shiplakecollege
 
Broolyn whiteley production assignment form 2019
Broolyn whiteley production assignment form 2019Broolyn whiteley production assignment form 2019
Broolyn whiteley production assignment form 2019
brooklynwhiteley
 
Broolyn whiteley production assignment form 2019
Broolyn whiteley production assignment form 2019Broolyn whiteley production assignment form 2019
Broolyn whiteley production assignment form 2019
brooklynwhiteley
 
Broolyn whiteley production assignment form 2019 (1)
Broolyn whiteley production assignment form 2019 (1)Broolyn whiteley production assignment form 2019 (1)
Broolyn whiteley production assignment form 2019 (1)
brooklynwhiteley1
 
Broolyn whiteley production assignment form 2019
Broolyn whiteley production assignment form 2019Broolyn whiteley production assignment form 2019
Broolyn whiteley production assignment form 2019
brooklynwhiteley
 
Auteur theory
Auteur theoryAuteur theory
Auteur theory
stacey
 
How effective is the combination of your main
How effective is the combination of your mainHow effective is the combination of your main
How effective is the combination of your main
ChandniSiani
 
Mv production assignment form 2021 (1)
Mv production assignment form 2021 (1)Mv production assignment form 2021 (1)
Mv production assignment form 2021 (1)
xIDawnIx
 
Applying Andrew Goodwin's Theory
Applying Andrew Goodwin's TheoryApplying Andrew Goodwin's Theory
Applying Andrew Goodwin's Theory
taylapowell
 

What's hot (20)

Evaluation activity 1
Evaluation activity 1Evaluation activity 1
Evaluation activity 1
 
Analysis of house music updated version 17 10-12
Analysis of house music updated version 17 10-12Analysis of house music updated version 17 10-12
Analysis of house music updated version 17 10-12
 
Conventions of a rock video
Conventions of a rock videoConventions of a rock video
Conventions of a rock video
 
Evaluation media2 not finished
Evaluation media2 not finishedEvaluation media2 not finished
Evaluation media2 not finished
 
Analysis of house music updated
Analysis of house music updatedAnalysis of house music updated
Analysis of house music updated
 
Evaluation
EvaluationEvaluation
Evaluation
 
1.
1.1.
1.
 
Broolyn whiteley production assignment form 2019
Broolyn whiteley production assignment form 2019Broolyn whiteley production assignment form 2019
Broolyn whiteley production assignment form 2019
 
Broolyn whiteley production assignment form 2019
Broolyn whiteley production assignment form 2019Broolyn whiteley production assignment form 2019
Broolyn whiteley production assignment form 2019
 
Broolyn whiteley production assignment form 2019 (1)
Broolyn whiteley production assignment form 2019 (1)Broolyn whiteley production assignment form 2019 (1)
Broolyn whiteley production assignment form 2019 (1)
 
Broolyn whiteley production assignment form 2019
Broolyn whiteley production assignment form 2019Broolyn whiteley production assignment form 2019
Broolyn whiteley production assignment form 2019
 
Evaluation 1
Evaluation 1 Evaluation 1
Evaluation 1
 
Music Video Production Assignment Evaluation Form 2019
Music Video Production Assignment Evaluation Form 2019Music Video Production Assignment Evaluation Form 2019
Music Video Production Assignment Evaluation Form 2019
 
Auteur theory
Auteur theoryAuteur theory
Auteur theory
 
Evaluation for music video
Evaluation for music videoEvaluation for music video
Evaluation for music video
 
How effective is the combination of your main
How effective is the combination of your mainHow effective is the combination of your main
How effective is the combination of your main
 
Mv production assignment form 2021 (1)
Mv production assignment form 2021 (1)Mv production assignment form 2021 (1)
Mv production assignment form 2021 (1)
 
Mv production assignment form 2021 2
Mv production assignment form 2021 2Mv production assignment form 2021 2
Mv production assignment form 2021 2
 
Task 4a2
Task 4a2Task 4a2
Task 4a2
 
Applying Andrew Goodwin's Theory
Applying Andrew Goodwin's TheoryApplying Andrew Goodwin's Theory
Applying Andrew Goodwin's Theory
 

Viewers also liked

Latitude Festival Lois
Latitude Festival   LoisLatitude Festival   Lois
Latitude Festival Lois
Media Studies
 
Rockstar - The Origins of the Company
Rockstar - The Origins of the CompanyRockstar - The Origins of the Company
Rockstar - The Origins of the Company
Media Studies
 
Critical Research Question Help
Critical Research Question HelpCritical Research Question Help
Critical Research Question Help
Media Studies
 

Viewers also liked (14)

Latitude Festival Lois
Latitude Festival   LoisLatitude Festival   Lois
Latitude Festival Lois
 
Hands on Git
Hands on GitHands on Git
Hands on Git
 
Rockstar - The Origins of the Company
Rockstar - The Origins of the CompanyRockstar - The Origins of the Company
Rockstar - The Origins of the Company
 
P1 - Auteur Presentation - Jonathan Glazer
P1 - Auteur Presentation - Jonathan GlazerP1 - Auteur Presentation - Jonathan Glazer
P1 - Auteur Presentation - Jonathan Glazer
 
Critical Research Question Help
Critical Research Question HelpCritical Research Question Help
Critical Research Question Help
 
The Logical & Scientific facts about Cholesterol
The Logical & Scientific facts about CholesterolThe Logical & Scientific facts about Cholesterol
The Logical & Scientific facts about Cholesterol
 
Contemporary British Cinema - The Industry
Contemporary British Cinema - The IndustryContemporary British Cinema - The Industry
Contemporary British Cinema - The Industry
 
Intermittent fasting and metabolic syndrome
Intermittent fasting and metabolic syndromeIntermittent fasting and metabolic syndrome
Intermittent fasting and metabolic syndrome
 
Rhabdomyolysis
RhabdomyolysisRhabdomyolysis
Rhabdomyolysis
 
Limb salvage in severe trauma
Limb salvage in severe traumaLimb salvage in severe trauma
Limb salvage in severe trauma
 
Damage Control Orthopaedics (DCO)
 Damage Control Orthopaedics (DCO) Damage Control Orthopaedics (DCO)
Damage Control Orthopaedics (DCO)
 
Melatonin and lifestyle diseases
Melatonin and lifestyle diseasesMelatonin and lifestyle diseases
Melatonin and lifestyle diseases
 
Earthing the ultimate antioxidant
Earthing the ultimate antioxidantEarthing the ultimate antioxidant
Earthing the ultimate antioxidant
 
PauwR Onderzoek Reclamebeleid MKB 2009
PauwR Onderzoek Reclamebeleid MKB 2009PauwR Onderzoek Reclamebeleid MKB 2009
PauwR Onderzoek Reclamebeleid MKB 2009
 

Similar to Media Evaluation

Music video project evaluation
Music video project evaluationMusic video project evaluation
Music video project evaluation
lydia
 
Evaluation question one finished without one screengrab = title
Evaluation question one finished without one screengrab = titleEvaluation question one finished without one screengrab = title
Evaluation question one finished without one screengrab = title
Eddie Guy
 
Evaluation question one finished without one screengrab = title
Evaluation question one finished without one screengrab = titleEvaluation question one finished without one screengrab = title
Evaluation question one finished without one screengrab = title
Eddie Guy
 
Music Video Analysis
Music Video AnalysisMusic Video Analysis
Music Video Analysis
lydiafcole22
 
Evaluation question one finished without one screengrab = title
Evaluation question one finished without one screengrab = titleEvaluation question one finished without one screengrab = title
Evaluation question one finished without one screengrab = title
Eddie Guy
 
Lips of an angel
Lips of an angelLips of an angel
Lips of an angel
Sarah Byard
 
Textual analysis snow patrol & kings of leon
Textual analysis   snow patrol & kings of leonTextual analysis   snow patrol & kings of leon
Textual analysis snow patrol & kings of leon
ellebrooking
 
Media coursework evaluation
Media coursework evaluationMedia coursework evaluation
Media coursework evaluation
Jason Pregal
 
Media studies evaluation
Media studies evaluationMedia studies evaluation
Media studies evaluation
georgehoward274
 

Similar to Media Evaluation (20)

Evaluation question 1
Evaluation question 1Evaluation question 1
Evaluation question 1
 
Music video project evaluation
Music video project evaluationMusic video project evaluation
Music video project evaluation
 
Evaluation question one finished without one screengrab = title
Evaluation question one finished without one screengrab = titleEvaluation question one finished without one screengrab = title
Evaluation question one finished without one screengrab = title
 
Evaluation question one finished without one screengrab = title
Evaluation question one finished without one screengrab = titleEvaluation question one finished without one screengrab = title
Evaluation question one finished without one screengrab = title
 
Music Video Analysis
Music Video AnalysisMusic Video Analysis
Music Video Analysis
 
Evaluation question one finished without one screengrab = title
Evaluation question one finished without one screengrab = titleEvaluation question one finished without one screengrab = title
Evaluation question one finished without one screengrab = title
 
Final Evaluation
Final EvaluationFinal Evaluation
Final Evaluation
 
Textual Analysis
Textual Analysis Textual Analysis
Textual Analysis
 
Textual Analysis
Textual Analysis  Textual Analysis
Textual Analysis
 
Final moving image
Final moving imageFinal moving image
Final moving image
 
Analysing music videos
Analysing music videosAnalysing music videos
Analysing music videos
 
How do music videos interpolate the audience
How do music videos interpolate the audienceHow do music videos interpolate the audience
How do music videos interpolate the audience
 
Lips of an angel
Lips of an angelLips of an angel
Lips of an angel
 
Textual analysis snow patrol & kings of leon
Textual analysis   snow patrol & kings of leonTextual analysis   snow patrol & kings of leon
Textual analysis snow patrol & kings of leon
 
Evaluation 1
Evaluation 1Evaluation 1
Evaluation 1
 
Media coursework evaluation
Media coursework evaluationMedia coursework evaluation
Media coursework evaluation
 
evaluation question 1
evaluation question 1 evaluation question 1
evaluation question 1
 
Question 1
Question 1Question 1
Question 1
 
Music Video Analysis
Music Video AnalysisMusic Video Analysis
Music Video Analysis
 
Media studies evaluation
Media studies evaluationMedia studies evaluation
Media studies evaluation
 

More from Media Studies

More from Media Studies (20)

Past questions g325 critical perspectives
Past questions g325 critical perspectivesPast questions g325 critical perspectives
Past questions g325 critical perspectives
 
Obsession imbd
Obsession imbdObsession imbd
Obsession imbd
 
Imdb blank template 1
Imdb blank template 1Imdb blank template 1
Imdb blank template 1
 
Imdb blank template jack
Imdb blank template jackImdb blank template jack
Imdb blank template jack
 
Imdb blank template
Imdb blank templateImdb blank template
Imdb blank template
 
Quesiton 3
Quesiton 3Quesiton 3
Quesiton 3
 
Imdb adam
Imdb adamImdb adam
Imdb adam
 
Imdb blank template
Imdb blank templateImdb blank template
Imdb blank template
 
Media programmes-brochure-2012
Media programmes-brochure-2012Media programmes-brochure-2012
Media programmes-brochure-2012
 
Regulation section b essay plan
Regulation section b essay planRegulation section b essay plan
Regulation section b essay plan
 
Media and Collective identity
Media and Collective identityMedia and Collective identity
Media and Collective identity
 
Section b collective id-38 marks
Section b collective id-38 marksSection b collective id-38 marks
Section b collective id-38 marks
 
G325 we media june 2011
G325 we media june 2011G325 we media june 2011
G325 we media june 2011
 
G325 regulation june 2011
G325 regulation june 2011G325 regulation june 2011
G325 regulation june 2011
 
Memento & thriller conventions
Memento & thriller conventionsMemento & thriller conventions
Memento & thriller conventions
 
Thriller intro 2013
Thriller intro 2013Thriller intro 2013
Thriller intro 2013
 
Media in the online age key terms activity
Media in the online age key terms activityMedia in the online age key terms activity
Media in the online age key terms activity
 
We media & democracy key terms activity
We media & democracy key terms activityWe media & democracy key terms activity
We media & democracy key terms activity
 
Collective identity key terms activity
Collective identity key terms activityCollective identity key terms activity
Collective identity key terms activity
 
Contemporary media regulation key terms activity
Contemporary media regulation key terms activityContemporary media regulation key terms activity
Contemporary media regulation key terms activity
 

Media Evaluation

  • 1. The song that we chose to make a video for is a combination of both indie and electronic music styles. For this reason we have included a range of conventions that are shared between the genres, as well as exclusive to them. The main concept of our video (having a projection over the performers) isn't strictly related to either of these genres, but there are certain conventions that we have stuck to. The majority of indie music videos have shots of the band performing. Sometimes they will include a rough narrative or shots of the band doing things; whether this be going about their daily business or causing mischief at a party. We have put to use all three of these elements, although not in an entirely conventional way. In indie videos the band is usually shown performing on stage and there is often a lot of fast cuts between this and focusing (extreme close up shots) on the instruments they are playing (see A & B, screen shots from the video for Foals' song Balloons). We decided against using this sort of shot as firstly it would have been impractical - neither me nor Billy play an instrument, it would be difficult to obtain one to film with and would have looked ridiculous as we would not have known what we were doing. We also felt that the sombre mood of the song would not have been suited to a fast-paced performance scene. Performance shots are also typical to electro videos, so we decided that it was essential to have some kind of shot that follows this convention. Because we'd already decided against using instruments the only real option we had was to use lip syncing. This is where we conceived the idea of using a projector in our video as we decided it would add a 'quirk', us simply miming against a plain background would have been very dull, also that is a convention more typically used in pop videos. Many electro videos make use of odd or surreal visuals (see screen shot C and screen shot D, taken from Foals' video for the song '2 Trees'), whether this be animation or simply illustrations in the background. This is what influenced the montage video that I created for us to project. As the projection scenes were to make up the bulk of our video, the atmosphere that this montage creates is essential for our video to work and to convey the message that we wish it to. This is why I selected mainly ambiguous and slightly surreal clips, for example clips from the cartoon The Simpsons (see screen shot E), as well as clips of a woman dancing to a snake, taken from the classic film Indian Tomb. When editing our video we also added overlays, using a video called 'Trippy Visuals' (see screen shot F, you can just about make out rainbow-y patterns). This also makes reference to the drink/ drug culture that I talk about in slide three. A C E B D F
  • 2. There are also some clips that relate closely to the lyrics, for example when the singer says 'Smile at your name', the projection shows a close up of the female character's smile. When I first heard this song, I imagined an outcast, nerdy man, reminiscing about the unattainable girl with whom he has an unhealthy obsession. This man looks at his obsession through rose-tinted glasses, seeing himself as a romantic, rather than just a freak who is aiming higher than his station. Although this sounds a rather macabre analogy, I think this quite heavily inspired out video, as the theme of it basically is a couple looking back at what they have lost. Although the montage is seemingly random, it could be memories that are shared between the couple. Many indie/ electro bands use hand drawn illustration on their albums. The album cover that really influenced the one that I've created is 'Antidotes' by Foals. This wasn't actually purposeful, but I think there was a subconscious influence as after I'd created it realised that it had an uncanny resemblance to the 2008 album cover, which is one of my favourites. I used a picture of space in this as that is something that, at the moment, is quite fashionable with the whole Indie 'image'. I couldn't find text that I liked so I drew an alphabet and scanned it in to the computer so I could create the words I wanted in Photoshop. On the blank sections I had intended to put lyrics, but the band that wrote our song is relatively unknown, they don't have an album out and I couldn't find any of their lyrics online – I didn't fancy composing my own. I could have filled these sections in with drawings like the one I did for the cover, but that would have been very time consuming (it took me about three hours to draw that).
  • 3. Characters in our video shown drinking and smoking in a Young people carpark shown acting decadently in a skate park in Foals' 'Inhaler' Music videos made for young artists generally hint at the drink and drug culture that is prevalent in today's youth society. This convention is true for many music videos, although this decadent behaviour is presented in noticeably different ways depending on the genre of the song in question. For example, the artist in an RnB video is usually depicted as drinking and partying at much swankier locations than an indie band, for example in a club or on a boat. A pop artist is usually shown at a 'controlled' party. Not to say that these parties aren't depicted as wild, but this is the easiest way for me to differentiate between this and the kind of party that may be shown in an indie or electronic video. In indie videos, young people are often seen causing chaos at the kind of 'parents have gone on holiday'-style house party, whereas in a pop video the parties don't appear to be nearly as destructive and are definitely allowed to be happening. The 'house-party culture', made popular by shows such as Skins and endorsed by indie-electro bands like Foals, shows a much less polished and a more realist view of young people's social lives. This being said, I don't actually know anyone that holds house parties, but I suppose it is more conceivable than a seventeen year old riding around on a yacht and drinking cocktails. There is another scenario that is shown in indie videos which generally wish to convey a rougher vibe. This scenario usually depicts a smaller group of people, drinking or using drugs in much grittier settings, usually places like car parks or skate-parks. Often they are shown doing so in the day time rather than night, which promotes the idea of the 'fucked-up generation' – a sane, wholesome, nicely brought up young person would not get out of their head in the daytime. We decided that this was more suitable for our video. The first reason is that it fits well with the 'rough and ready' sort of feel that we were going for in our video, we wished to depict troubled youths. Secondly, it was much more practical than staging an entire party solely to film a couple of scenes (although now I think of it, I should have tried 'Mum, let me have a house party; I need to for my media coursework). Jason Derulo in a Lady Gaga's + club scene in the 'Pokerface' video. 'Riding Solo' To illustrate the video. You can pop convention clearly see drinks of a 'controlled' in the shot. This party. is a very typical RnB video
  • 4. It almost goes without saying that hand in hand with this culture comes sex. Sex will always be part of young people's lives, not just because this is what we are told that we are supposed to like by the media, but for obvious scientific reasons too. Alongside hormones comes a morbid fascination with anything that can be deemed slightly sexual. Representation of sex is presented in several different ways, but I don't believe these representations are genre specific, but rather more dependent on the general theme of the song, or the image that the industry/ artist wishes to present for that artist. Undoubtedly, I am categorising these very broadly but it seems to me that most commonly sex will be presented in one of three ways. Firstly and most obviously, literal sex; often characters will be shown grinding with each other and making out – there will be little or no attachment between people shown. The second way is through romance and a utopian view of relationships, 'love'. The third way is probably the most controversial, so inevitably, this is how we decided to represent the relationship shown in our video. I am not entirely sure how to label this 'category', the easiest way would be to call it dis-utopian relationships, depicting mild violence between the couple, although also showing extreme passion. The reason that it is controversial is that many people believe that it glamorises abusive relationships, teaching young people that there is a link between love and violence. These relationships are shown as fiery affairs, much more exciting than the standard relationship. I also think that this kind of relationship seems to be attractive to young people as it does not look at the world through rose-tinted glasses, depicting 'love' – something that society tells us should be perfect and beautiful from a very young age. Many young people strive for the 'me and you against the world' mentality, we love the idea that even a stormy, far-from-perfect relationship is still stronger than the world outside, we wish to cling to each other desperately until there is nothing else left. We took much of the inspiration for this aspect of the video from Rihanna's 'We Found Love'. Although this is not related to the genre of music that our song is, the video is completely typical of its own genre, and is more closely related to indie music videos,with much reference to drugs and the 'gritty' side of life that I mentioned on the previous slide. Our characters are shown smoking and drinking then proceed to have rough relations and argue violently. Rihanna's 'boyfriend' in video shown roughly slapping and tattooing her Male character in our video shown grabbing the girl's hair and behind with the word 'mine' treating her roughly + with force
  • 5. In recent years, clothes have become less exclusive to the genre in which an artist performs. In the past, it was much more straight forward to categorise artists on solely what they wear, you could look at a picture of that person and be able to tell what genre they performed in almost immediately - for example, female RnB artists would generally wear very revealing clothing, the males wearing baggy clothes or flashy-looking suits. I believe that one of the reasons the lines have blurred is that influential singers such as Rihanna or Beyonce who previously wore clothing very typical to their genre have become much more high fashion (A & B are screen shots from the video for Rihanna's 2005 song 'Pon de Replay'. C is a screen shot from the 2011 video to 'We Found Love'. The first two look typically 'gangster', and the top that she is wearing is very provocative. Although in C, she is wearing a short skirt, the outfit is intended to be a fashion statement rather than to turn people on.. What the man is wearing is much more similar to what the indie band Foals are wearing in screenshot F.) The clothing we chose to wear in our video is fairly low key, as is typical to the indie/electro genre. We stuck to casual clothes,wearing shirts buttoned to the collar worn under woolly jumpers (see screenshots D & E), which is quite a typical 'indie' fashion currently. High fashion or flashy clothes aren't generally associated with this type of music video, male indie bands generally wearing simple clothes (see F), namely shirts and very skinny jeans. Female indie artists generally dress in quite an androgynous way (see the indie/electro artist La Roux, screenshot G), their clothing not differing highly from their male counterparts. Indie and electronic bands do not generally present women in a particularly sexual way, as I mentioned it is common for these women to dress in quite an androgynous way. It would be very unusual to see a woman writhing about in a bikini in this genre of video, unless perhaps in a tongue in cheek way. Although these women are not shown as sexual objects, they are still often represented as the less dominant sex, the majority of musicians in this genre being male. I do not think this is a conscious statement about the roles that men and women should play as such, but merely a reflection of old stereotypes that still linger in today's society. A C F B G D E
  • 6. In recent years, clothes have become less exclusive to the genre in which an artist performs. In the past, it was much more straight forward to categorise artists on solely what they wear, you could look at a picture of that person and be able to tell what genre they performed in almost immediately - for example, female RnB artists would generally wear very revealing clothing, the males wearing baggy clothes or flashy-looking suits. I believe that one of the reasons the lines have blurred is that influential singers such as Rihanna or Beyonce who previously wore clothing very typical to their genre have become much more high fashion (A & B are screen shots from the video for Rihanna's 2005 song 'Pon de Replay'. C is a screen shot from the 2011 video to 'We Found Love'. The first two look typically 'gangster', and the top that she is wearing is very provocative. Although in C, she is wearing a short skirt, the outfit is intended to be a fashion statement rather than to turn people on.. What the man is wearing is much more similar to what the indie band Foals are wearing in screenshot F.) The clothing we chose to wear in our video is fairly low key, as is typical to the indie/electro genre. We stuck to casual clothes,wearing shirts buttoned to the collar worn under woolly jumpers (see screenshots D & E), which is quite a typical 'indie' fashion currently. High fashion or flashy clothes aren't generally associated with this type of music video, male indie bands generally wearing simple clothes (see F), namely shirts and very skinny jeans. Female indie artists generally dress in quite an androgynous way (see the indie/electro artist La Roux, screenshot G), their clothing not differing highly from their male counterparts. Indie and electronic bands do not generally present women in a particularly sexual way, as I mentioned it is common for these women to dress in quite an androgynous way. It would be very unusual to see a woman writhing about in a bikini in this genre of video, unless perhaps in a tongue in cheek way. Although these women are not shown as sexual objects, they are still often represented as the less dominant sex, the majority of musicians in this genre being male. I do not think this is a conscious statement about the roles that men and women should play as such, but merely a reflection of old stereotypes that still linger in today's society. A C F B G D E