Unit 8: Overview of the Creative Industries

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Unit 8: Overview of the Creative Industries

  1. 1. Unit 8 – Creative Media Industry Awareness • Aims: To understand the creative industries • Objectives: To produce a usable document which can be used as a Creative Industries educational tool
  2. 2. Creative Industries • Socio-economic potential of activities that trade with creativity, knowledge and information • Increasingly being recognised as a generator of jobs, wealth and cultural engagement • UK has the largest creative sector in the whole European Union • In terms of GDP it is the largest in the world • 106,700 businesses in the creative industries
  3. 3. Creative Industries • UK definition of creative industries: ‘those industries that are based on individual creativity, skill and talent with the potential to create wealth and jobs through developing intellectual property’ • 1.5 million people employed in the creative industries in the UK, that’s 5.1% of the work force • Contributed 2.9% of the UK’s Gross Value Added in 2009 • Exports of services by the creative industries accounted for 10.6% of the UK’s exports of services
  4. 4. Creative Industries According to Skillset… • Advertising • Animation • Computer Games • Facilities • Fashion & Textiles • Film • Interactive Media • Photo Imaging • Publishing • Radio • TV According to the UK Gov • Advertising • Architecture • The Arts and Antiques Market • Crafts • Design • Designer Fashion • Film • Interactive Leisure Software (gaming) • Music • The Performing Arts • Publishing • Software • TV and Radio
  5. 5. Advertising • Worth £6.2 billion a year • 13,000 companies • 250,000 employees • Mainly based in London (70%) then North West (6%) • Multi-platform • Young – 47% under the age of 34 • Gender equal? – 46% women • Ethnically equal? – 6% black, Asian or ethnic minority • Funds 75% of commercial television • Funds 95% of national press • Funds 80% of national magazines • Funds 95% of commercial radio
  6. 6. Advertising – Important Qualities • Customer Service • Speaking ad Self Presentation • Punctuality and Organisation • Numeracy / Literacy • Attention to detail • Transferable skills • Management Skills • Legal issues
  7. 7. Animation • Engages with many other sectors in the creative industries – TV film, web, gaming • Employs around 4500 people, mostly freelance • 300 companies • Costly, labour intensive and time consuming – 30 minute animation can take up to two years and use 20,000 drawings • Features might cost up to $60m • High returns on big productions • Only 5% of animation on UK TV is native
  8. 8. Animation • Centres of excellence outside London – Manchester, Bristol, Dundee, Cardi ff • Globally, worth $60 billion • Relies on a highly skilled and specialist workforce • Most employees are university graduates • Short fall in certain area of the industry • Average salary for a graduate animator is about £25k • Directors can earn well over £50k
  9. 9. Animation – Skills needed • Hand-drawn animation techniques • Model / stop frame animation • Computer animation • Storytelling • Computer operating systems • Ratios and size perspectives • Teamwork • Work quickly but accurately
  10. 10. Gaming • 30% of the gaming industry is based in the North West • 19% in London • Gaming now makes more money that video rental and cinema box office • Very competitive • 485 businesses employ around 7000 people • Dominated by young, white men • Women make up 6% of the workforce. • Black, Asian and other ethnic minorities = 3% • 61% are 35 or less. • 77% do not have children
  11. 11. Gaming – Job Roles • Script Writer • Games Designer • Object Planner • Graphic Designer • Creative Manager • Art Director • Animator • Software Engineer • Programmer • Systems Analysis • Audio Engineer • Composer • Quality Assurance Manager • Licencing Manager • Project Manager
  12. 12. Facilities • Provide equipment and support services to most of the Creative Industries • Nearly 4000 companies employ nearly 50000 people • A third are freelance • 33% are women • Some sub-sectors include equipment hire, special effects, post production, transmission • 78% in the South East • 45% in London
  13. 13. Facilities • 60% of the workforce are graduates • Over 75% need on going training • 70% are freelancers • 1 in 10 freelancers will average 70 hour working weeks • The average number of days employed for a freelance facilities worker is 238 days, better than most other sectors • 21% women in post production • 5% black / Asian / ethnic minorities
  14. 14. Fashion and Textiles • Nearly 80000 films on the UK employing 340000 people • 97% of fashion and textile industries employ less than 50 people • 21% o the work force are self employed • London is the biggest employer, followed by the North West • Worth £11.2 billion • Low entry level wages • Big skills gaps in fashion and textiles • Big employer of ethnic minorities – 38000 • Aging workforce – 73% over 35 • Broken down into sub-sectors including design, apparel, footwear and leather, textiles and technical textiles, laundry and dry cleaning
  15. 15. Film • 400 permanent companies in the UK • 43% production, 13% distribution, 44% exhibition • Nearly 28,000 people working in film • 62% exhibition, 34 % in production and 4% distribution • Over 90% of a film crew will be freelancers • 42% are women (above average for the rest of the creative industries • 9% from black, Asian and ethnic minority background • 2% disabled • Contributes £4.5 billion to the UK • Production was is worth around £700m
  16. 16. Film • UK has the largest number of digital exhibition screens in Europe (296) • Film theft cost the UK £404m in 2007 • Well funded industry and money going into training the workforce – The Bigger Future • Most people start off as runners • 60% have a degree • Can be split into five sectors – Development, production, post- production, distribution and exhibition • Contacts and networking is very important • 2008 report suggested that more needs to be to: create a more diverse work force, reduce unpaid work, enable more training
  17. 17. Interactive Media • Worth several billion pounds • Employs around 35000 people • 20% are freelancers • 36% hold a post-graduate certificate • 43% have an under graduate degree • Multi-platform • More of a discipline than a sector • Can range from app design to social media management • Job roles might include designers, producers, web designers, usability specialist or web writers • People employed as interactive media specialists, usually have a number of media based skills • Must understand other disciplines in the media sector • Must keep their skills updated
  18. 18. Photo Imaging • 43000 people • 38% are down in London • 8700 companies – nearly 70% are sole traders or freelancers • 91% of photographic companies employ 5 or less people • Nearly 50% of photography employees have an undergraduate degree • Average age is 42 (higher than the average creative industries employee) • Low amount ethnic minorities • High level of disabled employees • Competitive • Must have an entrepreneurial mind set • Unsocial hours • Must have a keen grasp of intellectual property rights
  19. 19. Publishing • Traditional forms such as books, journals, magazines • Now on multimedia formats (kindles, news agencies) • Employs nearly 200000 people – 36% of the creative media workforce • 50000 in newspapers • 50000 in magazines • 12% self employed • Half the workforce hold a degree • 67% are over the age of 35 • Mostly based in London • 10% black, Asian or ethnic minorities (les than 50% of London is white) • Gender division is equal • Good employer of disabled people
  20. 20. Radio • Employs 22000 people • Three-types: publicly funded, commercial and community / voluntary • Men earn more than women – Men (30k), women (28k) • 25% of men have depended children compared with 16% of women • 60% of men are over 35 compared with 50% of women • Shortage of radio engineers • Industry is growing steadily • Job roles might include, presenter, engineer, resea rcher, producer or sales • Must be confident and organised, working well under pressure

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