Sodexo Final Presentation

1. Sodexo USA, Inc.
Spencer Taylor

2. Target Audience
• Currently trying to reach potential clients, existing
clients, employees and the communities in which they
currently do business.

3. The Big Idea
• Currently active on many social media sites.
• Snapchat is the untapped social media
• Could post stories from events and fundraisers

4. Display Advertising
• Target sites that have to do with
-promoting the community
-bettering yourself professionally
• Their social media targets these two main areas

5. Search Engine Marketing
• Keywords to target
-philanthropy
-community
-giving
-professional
-business
-success
-etc.

6. Analytics
• For the ads on websites measure with
-clicks
• For social media advertising measure with
-follows

7. Blog Posts
• Currently has a very active blog
-Variety of posts
-Majority are about furthering yourself professionally

8. Email Marketing
• Target existing clients and people who read our blog posts
• People who read blog posts similar to the ones that we
write about workplace advancement

9. Metrics
• Overall traffic of the content
• Referral traffic
• Email collection
• Increases in brand mentions
• Growth in brand following
• Returning visitors

10. Mobile App & Mobile Website
• App
-Make this the first app that comes up instead of being
several down
-Reduce how many apps they have but not reduce to just
one app
• Website
-Very user friendly and easy to navigate
• Had a revenue of 16.4 Billion, reasonable for them to
allocate at least $5,000,000 towards their advertising