The rich history of India’s craft tradition has evolved over the centuries offering a legacy of Indian culture promising everything - beauty, dignity, form and style. The variety is comprehensive and ranges from age-old stone carvings to modern handicrafts making use of glass flints and mirrors. The most popular crafts, include metalware, earthenware, pottery, sculpting, woodwork, hand-printed textiles and scarves, embroidered and crocheted goods, shawls, zari products, stone carving and imitation jewelry. India is one of the major exporter and supplier of handicrafts and gift products to the world market. The Indian handicrafts industry is highly labor intensive and decentralized, being spread all across the country in rural and urban areas. The sector is considered as the second largest employment-generating sector after agriculture with numerous artisans engaged in craft work on a part-time basis. The industry offers employment to over 6 million artisans, including a large number of women and people from the weaker sections of society.
Handicrafts industry comprises diversified products portfolio and there is large variety available in market.
Export Promotion Council for Handicrafts (EPCH) under the aegis of Development Commissioner (Handicrafts), Ministry of Textiles, Government of India is a non-profit organization, established under the EXIM policy of Government of India in the year 1986-87. It has created necessary infrastructure as well as marketing and information facilities, which are availed both by the member exporters and importers. The Council is engaged in promotion of handicrafts from India and project India’s image abroad as a reliable supplier of high quality handicrafts.
Indian handicraft ppt
INDIAN HANDICRAFT INDUSTRY BY: RASHMI VERMA IBR 5006 Rashmi Verma IBR 5006 SEC-Q
KEY FACTS OF INDIAN HANDICRAFT INDUSTRY• India’s rich cultural diversity and heritage provides a unique and huge resource for developing craft products.• Handicrafts industry is one of the important segment of decentralized sector in India.• According to the national census of handicrafts, undertaken by the National Council for Applied Economic Research the value of handicrafts produced last year were of Rs.26,213 Crore.• Provides huge employment opportunities to artisans that include women and people belonging to backward and weaker society (6 million artisans).• The Indian Handicraft Industry is a $100 billion industry worldwide.• India’s contribution in world market is 1.2%• The total exports of crafts items: - Rs. 13412.92 Crore.• Industry’s share in Indias exports:- 1.51 % Rashmi Verma IBR 5006
HANDICRAFT ITEMS Handicrafts products can be distinguished into following:• Metal ware• Wood ware• Hand printed textiles,• Embroidered goods & Shawls• Carpets• Bamboo products• Zari goods• Imitation jewellery• Paintings & Earthenware• Jute products,• Marble Sculpture• Bronze Sculpture,• Leather Products and• Other miscellaneous handicrafts Rashmi Verma IBR 5006
EXPORT OF INDIAN HANDICRAFT• Indian Handicrafts and Gifts Industry : a rapid growing industry with a turnover from US $ 1.2 million to US$ 1.9 billion in the last decade.• A consistent annual growth rate of more than 15 per cent over a 10-year period, from 3.6% to a respectable 10% share in global handicraft exports.• In 2005-2006 the exports of Indian handicrafts has shown an increase of US$ 298.87 million, i.e. the exports increases by 10.02% over the similar period during 2004-2005.• The industry is expected to triple its export turnover to Rs. 39,000 crore by 2009-10• Create around 20 lakh new job opportunities. Rashmi Verma IBR 5006
Export Promotion Council for Handicrafts (EPCH)• A non-profit organization, established under the EXIM policy of Government of India in the year 1986-87.• Under the aegis of Development Commissioner (Handicrafts), Ministry of Textiles, Government of India• Website: www.epch.in Rashmi Verma IBR 5006
MAJOR OBJECTIVES• Providing commercially useful information and assistance to members in developing and increasing exports.• Offering professional advice and services to members in areas of technology upgradation, quality and design improvement, standards and specifications, product development, innovation etc.• Organizing visits of delegation of its members abroad to explore overseas market opportunities.• Organizing & Participating in specialized International Trade Fairs of handicrafts & gifts.• Interaction between exporting community and Govt. both at the Central and State level and representation in almost all the committees / panels of Central and State and represents in almost all the committees / panels of Central and State.• To create an environment of awareness through Workshops on "Export Marketing, Procedures and Documentation", Packaging, Design Development, Buyer Seller Meet, Open House etc. interaction with Central and State Govt. and various other similar programmes.• Dissemination of government notification, orders, information on trade and other relevant information to members. Rashmi Verma IBR 5006
SWOT ANALYSIS STRENGTH WEAKNESS• Large, diversified and potential • Lack of infrastructure and market. communication facilities.• Strong, diversified and supportive • Unawareness about international retail infrastructure. requirements and market.• Cheap labor rates that result to • Lack of co-ordination between competitive price. government bodies and private• Need low capital investment. players.• There is flexible production flexibility. • Inadequate information of new• Easy creation and development of technology. production centers. • Inadequate information of current• No need for macro-investment. market trends.• Industry provides potential sources of • Less interest of young people in craft employment. industry.• Products are high value added, and • Lack of skilled labor. handicrafts have various applications. • Still confined to rural areas and small• Potential source of foreign revenue cities and untapped market. because of higher export. • Lack of promotion of products. Rashmi Verma IBR 5006
OPPORTUNITIES THREATS• Rising demand for handicraft • Competition in domestic market. products in developed countries • Balance between high demand such as USA, Canada, Britain, and supply. France, Germany, Italy etc. • Quality products produced by• Developing fashion industry competing countries like China, requires handicrafts products. South Africa.• Development of sectors like • Better Trade terms offered by Retail, Real Estate that offers competing countries. great requirements of handicrafts • Increased and better products. technological support and Rand D• Development of domestic and facility in competing countries. international tourism sector.• E-Commerce and Internet are emerged as promissory distribution channels to market and sell the craft products. Rashmi Verma IBR 5006