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ccskills.org.uk
Pauline Tambling, Joint CEO,
Creative & Cultural Skills
@NSApaulinet
@ccskills
The importance of creative entrepreneurship
in the lives of young people

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ccskills.org.uk
Creative & Cultural Skills
• An independent charity, working to
improve the deal for young people that
want to work in the creative and cultural
industries
• We are licensed as a Skills Sector
Council by the UK Commission for
Employment and Skills
• We lead the National Skills Academy for
Creative & Cultural, a network of creative
business and training providers.

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ccskills.org.uk
Skills Sector Councils
25 operating across UK and within
specific sectors.
Tasked with:
• Reducing skills gaps and shortages
• Improving productivity
• boosting the skills of their sector
workforces
• improving learning supply.

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ccskills.org.uk
The National Skills Academy
• Our network of creative business and
training providers who are committed to
the provision of high quality creative
education and training, apprenticeships
and careers advice
• Together, we’ve created over 3,500
Creative Apprenticeships in the UK since
2008, and we’re delivering a further 6,500
jobs in the next two years.

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ccskills.org.uk

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ccskills.org.uk
• Our campaign to create 6,500 jobs for young
people
• Over 900,000 young people currently
unemployed in the UK
• We believe that the creative industries have
the capacity and capability to create 50,000
new jobs and lead the economic recovery in
the UK.
Building a Creative Nation

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ccskills.org.uk
• The creative industries generate £70,000 a
minute for the nation
• 66,900 creative businesses
• Over 800,000 workers
• £26 billion contribution per year for the UK
economy
• 94% employ less than ten people
• 85% employ fewer than five people
The UK’s creative industries

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ccskills.org.uk
100
105
110
115
120
125
130
135
2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
Growth(%)over10yearperiod
Year
Creative and cultural industries employment UK total employment
Creative and cultural industries GVA UK total GVA
Forecast employment and economic growth

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ccskills.org.uk
• 60% educated to level 4 and above
• 10% of the workforce aged 16-24
• 170,000 under/post graduate
learners per year
The creative workforce

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ccskills.org.uk
27% 26%
14% 13% 13%
0%
5%
10%
15%
20%
25%
30%
ICT Skills Other Marketing/Advertising/PR Technical Business Development
Specific skills gaps (% of businesses)
Skills gaps in the creative industries
37% of businesses identify specific skills gaps in their
current workforce

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ccskills.org.uk
Tenacious and multi-skilled workers with
portfolio careers
• Better careers guidance for start-ups,
freelancers and SMEs
• Work experience opportunities
• Vocational training
• Business incubation and support
Growing the creative industries: what’s needed

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ccskills.org.uk
Careers guidance: Creative Choices

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ccskills.org.uk
Work experience: live environments
• Royal Opera House Design
Challenge
• Gazelle Colleges: developing
innovative new learning models
and partnerships with business
• Pantrepeneur competition
• Market Maker Experience
• Gazelle Learning Company
• Big Student Takeover

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ccskills.org.uk
• The Gazelle Learning Companies: live
working environments with students as
partners in the company
• “Work-ready” students
• Employers shape the design and
delivery of the learning outcomes
“Recognisable entrepreneurial
colleges, working strategically with
Local Enterprise Partnerships,
students and employers to develop
entrepreneurial capacity, can offer a
different and significant contribution
to the economic and entrepreneurial
ecosystems of local communities.”
- Fintan Donohue, CEO,
Gazelle Global
Work experience: live environments

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ccskills.org.uk
Vocational training: paid internships
• Support those who are registered unemployed
• Encourage fair and open recruitment
• Culture of unpaid internships endemic
• 170,000 arts and design students each year
 many prepared to work for free
• The arts see themselves as exempt from the law

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ccskills.org.uk
Vocational training: apprenticeships
• Open up entry routes for non-graduates
• Address entry level skills gaps
• Closer working relationships between education
and industry
• Mainstream option for employment
• Spearheading a shift in recruitment culture,
away from reliance upon unpaid workers and
towards a more responsible and more
sustainable model.

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ccskills.org.uk
Business incubation and support

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ccskills.org.uk
Young people need a combination of core skills and broader personal and enterprise
capabilities. Providing this is the responsibility of educators, employers, and policy makers:
• Educators: integrate into local economy ecosystems; incorporate real work environments
• Employers: directly engage with the training of future workforce; work in collaboration with
educators
• Policy makers: provide more support for small businesses, especially by subsidising the
wages of apprentices and by incentivising good recruitment practices
• Young people: practise becoming enterprising. This includes seeking out the best advice,
guidance and experience outside of the prescribed education system.
Creative entrepreneurship

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ccskills.org.uk
Pauline Tambling, Joint CEO, Creative & Cultural Skills
pauline.tambling@ccskills.org.uk
@NSApaulinet
@CCSkills
We’re building a creative nation. Join the campaign. #CreativeNationUK