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Facebook, Blogging and Twitter
       Fundamentals
     With Shane Gibson
       @shanegibson
Scott Heiferman
300 million updates/day
Islands




 Socialized.me/idobusinesssocial
Ecosystem




  Socialized.me/idobusinesssocial
Who blogs anyway?




      Socialized.me/idobusinesssocial
Socialized.me/idobusinesssocial
Socialized.me/idobusinesssocial
Socialized.me/idobusinesssocial
Socialized.me/idobusinesssocial
Socialized.me/idobusinesssocial
The Reverse Drip




      Socialized.me/idobusinesssocial
Nano-markets



    Socialized.me/idobusinesssocial
Socialized.me/idobusinesssocial
Socialized.me/idobusinesssocial
Socialized.me/idobusinesssocial
George Moen – CEO, Blenz Coffee




          Socialized.me/idobusinesssocial
Socialized.me/idobusinesssocial
Owned?
 Earned?
  Paid?
Build Your
Own ATM
Contras t
  In
Content
Twitte
   r     1.   Morning Quote
Formul   2.
         3.
              Post Content
              Post Some Tips
   a     4.   Retweet
         5.   Thank and Follow
         6.   Help Someone
         7.   Get Social
         8.   Connect with
              Influencers
Blogging




 Socialized.me/idobusinesssocial
What to blog about?
• Frequently Asked Questions (List 20)
• New product launches and features (cool
  factor, fun, innovative, news)
• Events on-site or in the community
• Your take on local news
• Your take on industry news
                  Socialized.me/idobusinesssocial
What to blog about?
•   Video (Yours and Others)
•   Twitter stream on a topic
•   Guest bloggers (experts, influencers, key staff)
•   Interviews via email, video, skype etc.
•   Seasonal Tips, Top 10’s, How-to’s etc.
•   Transcribe Audio/Video



                     Socialized.me/idobusinesssocial
Corporate Blogging
          Errors
✘Marketing materials and brochure ware
✘Endless event announcements with no added
 value
✘Cut and paste corporate announcements and
 press releases
✘Product and service pitches
✘No comments or heavy moderation
✘Not a personal voice

                   Socialized.me/idobusinesssocial
Socialized.me/idobusinesssocial
Launch a blog!
- Domain Registration: Hostmonster.com or
Godaddy.com
- Hosting and Wordpress Software:
Hostmonster.com
-Theme and design?
 - Custom Themes
 - DIY or Free
                Socialized.me/idobusinesssocial
Building reader base
•   Post content links (and partial posts) on social
    networks
•   Have an email subscription option
•   Notify customers and existing newsletter
    subscribers – use newsletter as a digest
•   Reciprocal guest blogging
•   Link from all other networks
•   Put it in print


                      Socialized.me/idobusinesssocial
Socialized.me/idobusinesssocial
What gets lift?


    FaceBook
Posts and Contests


    Socialized.me/idobusinesssocial
Engaging Posts -
   Quizzes




     Socialized.me/idobusinesssocial
In the Community




      Socialized.me/idobusinesssocial
Memes / Pop-Culture




       Socialized.me/idobusinesssocial
Sponsored Posts




     Socialized.me/idobusinesssocial
Get Sociable!




    Socialized.me/idobusinesssocial
Get Visual - Images




       Socialized.me/idobusinesssocial
Socialized.me/idobusinesssocial
Offerpop.com




    Socialized.me/idobusinesssocial
Offerpop.com
• Fangated Coupons
• Refer-a-friend Contests
• Photo contests
• Tug-of-war
• Video contests
• Caption contests
• Twitter deals
                 Socialized.me/idobusinesssocial
Ecosystem




  Socialized.me/idobusinesssocial

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Facebook Blogging and Twitter Fundamentals

Editor's Notes

  1. Start is Shane. Mentions social media experts. Steve: We ’re amateurs all learning
  2. Steve Introduces the Reverse Drip
  3. Shane talks about George – Power Bar story.