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Adv420 presentation
- 2. • Lady M was founded by Ken Romaniszyn in 2004 • Lady M is a handmade brand -MILLE CREPES • Boutique café in the world • Online store • Social media - Facebook: https://www.facebook.com/ladymcakeboutique/ - Twitter: https://twitter.com/ladymcakes - Instagram: https://www.instagram.com/ladymcakes/ - Pinterest : https://www.pinterest.com/ladymcakes/ - Weibo: http://weibo.com/ladymconfections?is_hot=1
- 3. • Impact for the brand Official website • data analysis Facebook Instagram
- 5. Facebook
- 6. Instagram
Editor's Notes
- Lady M was founded by Ken Romaniszyn in 2004. It is a handmade cake brand and famous worldwide. It most featured cake is Mille Crepes which is made by twenty paper-thin handmade layered with light pastry cream. The delicious cake brand have many boutique café store. They are in New York, California, Boston, Chicago, Charlotte, Massachusetts, North Carolina, Hong Kong, Singapore, Taiwan. It also have the online store can purchase online. Here are some social media link, you can visited these website, if you are interested in this brand.
- Social media has become the most popular advertising channel for many businesses. In order for companies to expand their businesses and advertise their brands, many people choose to spend a lot of time and effort on trying to manage their companies’ social media in the most efficient ways possible. Lady M is a well known pastry brand that expanded rapidly by using social media advertising. Most customers nowadays have easy access to the internet and they will be able to find all the information they need for Lady M. Social media is also a very cost-efficient method for companies to advertise as well as for customers to use. Almost every business in the U.S. associates with social media in a certain degree. Needless to say that it is not only beneficial but also necessary for a famous brand like Lady M to spread its reputation through social media.
- The website contains all the information customers need to know about the brand and its products. There is a brief introduction about the brand followed by links to its five major social media platform. The interesting part about the social media platform is that it included a Chinese social network reasoning being that many loyal customers for Lady M are Chinese. There is also a newsletter sign up place where customers can receive periodic updates about Lady M’s products and promotions through email. The front page also provides all the current products with pictures and description which all look very appealing and elegant. The bottom part of the front page provides all the locations, contact information, and even virtual tours for each location. It is a very clean and simple website yet provides enough information for the viewers. The main purpose for the website is to give customers from places where there is not a physical Lady M shop an option to order online. The website is the only alternative method to get Lady M products than going into a store. For a company like Lady M, they must have established a department to track the orders and record all the data to test its effectiveness and process. The main target audience is the customers and people who are interested about the brands and the products. The ordering process is very easy and convenient. I think Lady M is doing a great job on accommodating customers’ needs. If there is one aspect I would recommend Lady M to improve, it would be that to have a multi-language preference so that customers from different countries can chose the language they prefer and the website will be displayed in the preferred language.
- On the Facebook official website, the company provides every single information a customer may need to know about the brand. The information includes locations, menu, price range, typical wait time, phone number, and attire etc. Facebook also allow users to share their own experiences with the brand through photos and comments. One of the strength Facebook has is that a brand can post so much information about itself on its page. Other than the basic information, customers can also read a brief history and story about how the brand is founded and can also watch appealing videos about the cakes. The data shows that the Lady M page already have 31,444 “Likes" and 30,986 user follow the official page.
- On Instagram, Lady M posts beautiful pictures about its products and make very poetic comments on their products. It makes people crave for a Lady M cake just by look at the pictures themselves. According to the data, there are 27.3 thousand user follow the official page and there are 155,309 picture people post about the Lady M cake.
- Currently, Lady M does not have a mobile app featured with their website. This could due to the fact that many people would order the products through phone or online portals. However, the website is mobile friendly where people can easily have access to the website through their phone. But I think it would be very beneficial for Lady M to create its own mobile App. Nowadays, with more people using smart phones and Apps like apple pay or mobile wallet comes the trend that people is relying more on smart phones than their computers. Especially when people are out and they decide they want to try Lady M, the most convenient way would be to use the mobile App to locate the closest location and go through the menu on the App. Also, the App can include the ordering feature where people can order through the phone and pick it up at the store so they don't have to wait in line. Therefore, I think it is necessary for Lady M to create a mobile App so they can pursue more new clients and at the mean time keep their clients coming back because of the convenience and easily accessed features.
- Mobile Ecommerce Another reason to support the benefits of app is ecommerce. As more and more shoppers are starting to use their mobile phones to do online shopping, ecommerce has become inevitably a big revenue factor for Lady M. Not only will the app make it more convenient for shoppers to purchase online, but it will further emphasize on the brand name, and increases attractions, which ultimately lead to higher sales. Lady M offers online shopping with both domestic and international shipping options, we can utilize this convenience in our mobile app. This is another channel for mobile users to checkout their favorite cakery, and triggers their cravings that maybe next time, they would choose to buy over the phone. App Marketing Companies have used apps for the sake of their customers to use it, and it was deem more acceptable to market the app itself. “Instead, you are selling them on the experience your app provides (Gazdecki, 2016).” This concept is not new, but it’s the ultimate truth. Similar to many other industries, the brand name is the key foundation for a company. The App will help promote the brand awareness, and gain more followers. In today’s environment, consumers are looking for the simplest experiences offered by the brand, and looking through our new Lady M app is the first experience they will encounter. Mobile Ranking App discovery doesn’t happen quite often, it takes effort and right amount of marketing for the app to be visible for audiences. Lady M should consider pouring resources to build the app and hiring experts to promote the app ranking. The higher ranking will significantly increases the app’s awareness, if by chance; a person who sees the app does not choose to download it. However, our goal has been accomplished, which is to spread the brand name, expose the name to both new and potential customers.
- My recommendation for Lady M is to 1) Create a mobile upscale app that should be creative and fun 2) Pour resources and market the app to improve its awareness and ranking 3) Promote online shopping experience from the app.