Av script for our idents

1. IDENT 1: MEDIA OSCARS
IDENT 2: FASHION SHOWDANCE
VIDEO TITLES / EFFECTS DURATION (20 secs)
Model standsin frontof a
greenscreen,wearingapurple
dress,ina pose while acamera
man standsopposite her,with
camera inhand.
Black andwhite colourscheme
withthe exceptionof the
purple dress. (Long/establishing
shot)
1
Model strikesapose. (Midshot) 2
Cameraflashesasthe camera
man snapsa picture.
Flashof the cameramakes
entire screenflash.(Close up)
1
The coloursbeginto expand Image will slowlyturntocolour,
makingitsway throughthe
thingsaroundit. (Long shot)
5
The dresslightsup Purple glow aroundthe dressin
particular. (Midshot)
2
Variousaspectsof the room
come alive.
Animationmovingonscreen.
(Longshot)
5
Everythingcomestocolour
includingthe cameraman
Image completelychangesto
colour. (Midshot)
2
Cameraman continuestaking
photographs
CTK logoand ‘Up next’bumper
comeson screen.Dolly’soutto
a longshot.
2
VIDEO TITLES / EFFECTS DURATION (20 secs)
A runwayison screenbutthe
lightsare off.
Grey scale isused.
(Long/establishingshot)
1
Talentwithpurple outfitwalks
on screen.
Grey scale withexceptionof the
maintalentthat hasa purple
outfit.(Mid-shot)
3
More people followbehind
them.
Everyone else remainsingrey
scale.(Longshot)
1
Theybegintodance,with
talentinpurple,leading.
Variousshots(followingthe
action.)
5
Coloursbegintoexpand Coloursslowlyerupt through
the differentaspectsof the
scene.
2
Outfitlightsup The main outfithasa glow
aroundit.
1
Crowdbegintocome alive. (Variousshots) 3
Everyone comestocolour The entire picture comesto
colour.
3
Talentcontinuestodance. CTK logoand ‘Up next’bumper
comeson screen.Dolly’soutto
a longshot.
1

2. IDENT 3: FOOTBALL(SPORT)
IDENT 4: ART EXPEDITION
VIDEO TITLES / EFFECTS DURATION (20 secs)
Talentismakingfinishing
touches/stroke ona painting
of a peacockshe is drawing.
Black andwhite /grey scale
withmaybe an exceptionon
the othercoloursof the
peacock.(Longshot)
4
Talentgrabs a purple pencil Pencil will be incolour(Close
up)
1
She drawsthe purple of the
peacock
(Close up) Coloursruboff on
the picture.
5
Roomlightsup andthings
come alive aroundher.
Colourbeginstospread.(Long
shot.)
5
Everythingcomestocolour Colour.(Variousshots) 3
Purple onthe paintingbegins
to glow.
Glowon the purple of the
picture.CTKlogoand ‘Up next’
bumpercomesonscreen.
Dolly’soutto a longshot.
2
VIDEO TITLES / EFFECTS DURATION (20 secs)
Goalkeepergetsinto‘ready
position.’
Long/establishingshot.Black
and white scale.
3
Playerdribblesdown the field,
a purple ball.
Variousshotsandangles. 3
Playergetsreadyto shootthe
ball.
Close up. 2
Ball glows. Glowingsurroundingthe ball. 2
Playerkicksthe ball intothe
goal.
Ball moves,still the onlylit
thing.
3
Coloursbeginexpanding. 2
Playerjumpsinthe air to
celebrate.
Mid shot. 3
Everythingcomestocolours. CTK logoand ‘Up next’bumper
comeson screen.Dolly’soutto
a longshot.
2