The document outlines the treatment, production budget, production plan, designs, and potential problems and solutions for a suite of idents promoting the theme of diversity and lifestyle at Christ the King Sixth Form College. It includes draft logo designs, budgets for locations, equipment, costumes, and staffing, and a production schedule. It also discusses potential issues such as health and safety, budget constraints, location challenges, and lack of equipment or skills, and proposes solutions to address each problem.

1. Content
 Treatment
 Production Budget
 Production Plan with timescales
 Designs
 Problems and Solutions with the Process

2. Treatment
Theme: Diversity and Lifestyle
The reason we choseLifestyle and Diversity as our themefor the suite of idents. As studentatCTK we
discoveredthat CTK is more thaneducationand great results, it's aboutthe culture of CTK, such as
ethnic groupand how people valuesof the school. We also choseDiversity as the schoolwelcome all
different typeof gender, race/ethnicity, language, disability/ability, social class andreligion etc. This is
to showthat we are a safe andwelcoming place for prospectivestudentstocome and study to
succeed they want in life. It'salso to showthat we are against discrimination.
Idea 1:Art
Idea 2:Media students(green screen room, mac roometc.)
Idea 3:Enrichment/Community Day (Dance/FashionShow)
Idea 4:Sport
Tone: Lively, Energetic and Vibrant
BrandIdentity:Purple (Logo of CTK + purple meansindependence anddevotion)
Ident1: Art (Purple pencil)
Quick establishingshotof the art classroom, everythingis black andwhite. Talent is drawing a
peacock, the talent then pick upa glowing purplecolouring pencil (only thing thatisn't black and
white). The talent then finished their drawing with the purple pencil, the drawing (peacock) becomes
colourful and the coloursstart toexpand from the drawing to different aspectsof the room. The
roomstart to light upand thingswere coming alive. Everythingin the roomcomes to colours. Then
dolly outshotof the talent and end it with CTK TV logowith the ‘UpNext’ bumperto let the viewers
knowwhat programmeis aboutto come up next.
Ident2: CTK Oscars (Purple dress/costume)
A quick establishingshotof the green screen room with all the camera andlighting equipmentetc. A
talent (model) is posingin their purple dress while the camera manis taking pictures. Everythingis
black andwhite except the purple dress. As the camera flash, the purpledress light up andcolours
start toappear and expand. The roomstart to light upand thingswere coming alive. Everythingin the
roomcomes to coloursincluding the camera man. Then dolly outshotof the talent andend it with
CTK TV logo with the ‘UpNext’ bumpertolet the viewers knowwhat programmeis aboutto come up
next.
Ident3: Dance/FashionShow(Purple outfit)
A quick establishingshotof the hall where the dance/fashiondance located with crowds while
everythingis black andwhite. Talents walk in onthe runway (one talent is the only one who wearing

3. an purple outfit). They all startto dance as the one talent in the purple outfit lead. Coloursstartto
appear andexpand as the purpleoutfit start to light up. The crowd starting tocome alive as well as
lively colours. The hall startto light up and different aspects of the hall comesto colours. Then dolly
outshot of the talents dancing andend it with CTK TV logo with the ‘UpNext’ bumper tolet the
viewers know what programmeis aboutto come upnext.
Ident4: Sports(Purple football)
Quick establishingshotof the sporthall/field (Everythingis black and white). Goalkeeper into a ready
stance positionwhile Playeris dribblingdownthe hall/field with the purple ball. Playershootthe ball
towardsthe net and the purple ball startto light up. As soonthe ball hit the net, coloursstart to
appear andexpand. The hall/field startto light up andthings were comingalive. Everythingin the
hall/field comes to colour. The playerthen celebrates andwe end the ident with a dolly outshot. The
CTK TV logo will appear with the ‘UpNext’ bumpertolet the viewers knowwhat programmeis about
to come upnext.

4. Production Budget
Expensive Cost forstudentsif we use
college expensive
Cost inthe real worldif we have to
hire outor buyexpensive.
Locationhire:Christthe KingSixthform
college:StMary’s
Address:ChislehurstRoad,SidcupKent.
DA14 6BE
Sportshall
Art Room
Cost:£0
Cost:£0
Cost:£0
Locationhire:Christthe KingSixth
formcollege:StMary’s
Address:ChislehurstRoad,Sidcup
Kent.DA14 6BE
Cost:£30-£50
Cost:£150+
Equipmenthired
Two Camera(DSLR)- FromMr French
Tripodsforthe camerato be steady.
Cost:£0 Cost:£369 fromCurry’s
Cost:£13.19 fromVikingDirect
Talent:
Talent1
Talent2
Talent3
Cost:£ (still needtodecide with
producerand talentthrougha
meeting)
Minimumcost- £15
Subtotal: pricesrange will be
between(£5-£10)
Cost:£100-600
Cost:£100-600
Cost:£100-600
Propsand costume:
camera (DLSR)
lighteningequipment
Greenroom,mac roomsoftware.
Costume- uniformCTKlogo
1st
take will be studentartworkexhibition
of work,studentworks.( studentworking
on theirproject)
2nd
Sports- a playersplayingfootball.
3rd
fashionshow(dance show)
4th
mediarelated.Oscar
Cost forpros: £0. (if needwe
can spendbetween£5-7on
sparesprop)
Cost forcostume:£0- 7) ask
school if theyhave t-shirtswith
logo
Cost:£299
Cost:£15
Cost:£60-£190
Cost for one idea:£34.95 Complete
Art StudioSetwithEasel (111 Piece)
fromArt discount.
Young Empire -Crew Roles
Director- Maya
Cameraoperator- Shanee
Producer- Roopa
Edit& assistance camera- Calvin
Cost:£0
Cost:£0
Cost:£0
Cost:£0
(Dependsonhow large the projectis)
Exteriorcost:
Transport
Catering
Cost:£0
Cost:£7
Cost:£1.50
Cost:£10-£15
Other:
Back- upplan-Equipmentneeded Cost:£20
Cost:£30 for anyexpensiveneeded.
Total Total:£49 Total:£2,389.45

5. As lookingatbothcolumnI notice thatif we wasnot a studentat Christthe Kinga budgetwouldbe
more expensive therefore ourbudgetwouldbe higher.Howeverthe secondcolumnreallydoesnot
applyto us thatmuch as we are goingto use college equipmentfromMr French.

7. Production plan with timescales

8. Designs
CTK's Original Logo
CTK Ident Logo Mock-up 1
This is the process of making the CTK's channel logo. You could see I have kept the logo and turned
it into 3D (three-dimensional). We felt the original logo is sophisticated and really formal so we
decided to turn it into 3D to make it less formal and more abstract so it suit better for our target
audience + the original purple colour seems a bit dull so we decided to make it brighter and lively.
This is the process of the first attempt.
This is the first attempt, I thought there should be text so it can help people recognise the
logo/channel better. As we re-branded the logo, we need to let people know we're still CTK Channel.
I turn the logo sideway so we slightly feel the abstractness. I'm going to add the text 'CHRIST THE
KING' and keep the same font so it'll still be recognisable and keep the brand identity.

9. This is the second attempt. I added the text 'CHRIST THE KING' on the front of the logo. I also use
similar font so it's still recognisable. I will need to add the word 'TV', maybe on the top right corner
next to the logo so people will know it's an ident, not an advert (CTK TV). I will need to be careful
with the typography because if they're not clear enough for the audience to see, there will be
complaints and the audience can easily become annoyed and won't ever return to that TV channel.
This is the third attempt, you can see I have change the angle of logo but kept the 3D logo. I prefer
the other design than this one because I felt that it was more abstract than this design, I think some
people won't able to tell if the logo 3D. Although it's straight and similar to the original logo, we
wanted go for more abstract-looking which is the first design, where we can see the logo sideway.
https://www.youtube.com/watch?v=0oYSTJXVI8c
We were thinking of doing animation in our suite of idents, this is just a little test with the CTK logo I
made with CINEMA 4D. If we're going with animation, I will need to watch couple tutorials on how
make animation fit with the environment otherwise it going to look completely fake and uncomfortable

10. as if it was made by children. It will be unlikely for us to use animation for the suite of idents as I don't
really have that knowledge of animation yet.

11. Problem and Solutions
There are a range of problems which we may come across in the production process such as health
and safety; budget; production practicalities; practical skills and resources. However, we have
conducted a detailed plan which will ensure that none of these problems stop us from our delivery of
the final product and its overall quality.
Health and safety issues
There are a number of health and safety issue when it comes to the production of a product like this. One may be
the chance of someone getting hurt during the shoot. This can happen in many ways, for example, if someone is
to trip and fall on a hazard of the location. There will be a variety of different procedures and acts put in place to
ensure that this does not happen. One example is a Risk Assessment being underwent before filming on any one
location. This will consist of someone who is a member of the production group – most probably the producer –
going to the location and looking at the possibly risks. They will thoroughly identify all of the possible risks of that
location no matter how small the risk is. They will then evaluate the risks on their level of risk (High, medium, low)
and identify any measures that will need to be taken in order to prevent the risks from becoming a hazard. If we
were to be filming on a road, for example, we would get the necessary documentation in order to close it,
therefore taking away the risk of someone on shoot getting hurt. All of this will be documented.
The health of both the production group and any actors included in the production will also need to be taken into
consideration. They will get regular breaks in between scenes and be given essentials such as fluids and food in
order to ensure the best health for them. One health and safety issue which may occur during the production of
this particular project is a member of the public being hurt or injured. If the necessary steps to ensure that this
does not happen does not help then we are supplied, by our school, with public liability insurance and so will not
have to pay out any unnecessary funds.
Budget
Budget also tend to be a problem when it comes to shooting. We have a budget of 50 pounds which will be
supplied by our team to undergo the shoot; however, sometimes there are issues which extend this budget. To
ensure that all goes smoothly, when it comes to budget, we have made a production budget. This will be a
breakdown by individual costs needed for the production. This will ensure that we stay in our budget. This will
include all aspects of filming including props, locations, travel etc.
However, sometimes shoots won’t go to plan. For example, if our shoot goes on longer than expected then we
might have to pay more for things such as travel, food, actors etc. This may be a problem. We have, however,
made a combat plan for that. We have only used a part of our funds so that the rest of the money may be used as
a contingency plan for the shoot. This way, there will be very little risk of us surpassing our budget. This is not to
mention, the fact that our school is the main source of our equipment and insurance which all come free to us.
Therefore, if it comes to it, we will be able to extend our shoot without drastically increasing our original budget.
All of these efforts will ensure that budget will not be a problem when it comes to our shoot.
Production practicalities
Production practicalities also have various problems that comes along with it. For example, the production may
not always go well. There are a number of things to put in place which will prevent this from becoming a problem.
One thing is the location. We may go to film on a location which isn’t right for the project we are undergoing.
Instead of lowering the standard, we will conductvarious Reccee’s of all of the locations.This will include someone
going to the location and taking pictures. They will then take notes on all things relevant. For example, whether
the location is suitable, the lighting in the location, possible problems with the location and so on. This will be
done in detail and pictures will be taken so the location can be looked back on and properly assessed. This will
ensure that the location will be up to standard and everything will go smoothly.
There may also be problems of the location chosen which wasn’t there before. For example, it could be closed or
whether may effects this. Various things can be done to put this right. For example, for each location, there will

12. be a contingency location encase the other location isn’t up to scratch. Therefore, we will never be short of
locations and the shoot will all go to plan.
Another thing that may help with this particular problem is a Production Schedulewhich will detail all information
needed when it comes to shooting. For example, the times we will be filming etc. In this, there will be time
included if things do not go to plan. For example, although the production plan will include the checking of
weather, it could suddenly begin to rain. Therefore, we might have to stop filming and come back another day,
which will be worked into our production schedule. On top of this, a scriptwill beproduced which will detail shoots
and save time. Any changes can then be noted down along the way.
All of these will ensure that the deadlines will be hit and it is to the best of standards. In fact, to ensure this high
level of quality. There will be quality management which will consist of meetings with the client carved out into the
production schedule to look at the project and discuss the quality and anything that may need to be improved .
There are also a lot of legal and regulatory or technical broadcast constraints which will need to be taken under
consideration. For example, if we were to include any signs or props or music which are owned, we would need
to get permission. This is also the use of songs, for example, if we were to use any songs then we would either get
permission or have royalty free or self-made music as a contingency plan. All of this will be broken down when
looking at the script of the project to ensure that this does not become a problem. This also goes for shooting
locations. Every location will be ensured to have permissions or we will go to our contingency plan.
A final production problem is the technical broadcast requirement of using colour safe colours and the correct
resolution. This may be a problem because some colours don’t display well. This and the resolution will result in
a product of lesser quality. This will, again, all be broken down within’ the script and story board to ensure that all
of the colours used on script are alright to use.
Practical skills
Obviously, one of the most important things, when it comes to shooting is the quality of a product and therefore
we will all need to have practical skills. To ensure that the quality of the product is good in all aspects we will assess
each member of our production group in order to decide who the best for each aspect is . Previous work we have
done as a group and before we became as a production group will be taken into consideration when it comes to
this aspect. We will also compare each member to the requirements of the role. After we have come to this
conclusion the producer will fill out a crew roles sheet which will detail who has what role and why they are the
best person for that particular job.
Resources
Finally, resources may be a problem. For example, we have to book our equipment through the school and
therefore it may not always be available to us.Therefore, we have decided to book equipment with enough time so
that we can adapt our production schedule. Therefore it will always go to plan. Also the mac suit also isn’t always
available. Therefore, we will have a copy of the timetable and plan for it with the production schedule. As said
before, if this does become a problem, we have ensured to give ourselves extra time to film with.