This pre-production report outlines plans for a 30-second stop motion animation promoting healthy eating to children ages 3-10. It will tell the story of a boy who is chased by an evil cake and cookie but transforms into a superhero after eating an apple. The BBC will fund the estimated £1500-£3000 production. Roles include the director, animator, editor, and storyboard artist. Filming and editing will take place at a local college by the January 11th deadline. Materials include modeling clay, cameras, lights, microphones, and software. As freelance animators, the creators are not entitled to benefits but have enough time to complete the project. The animation avoids legal issues by only using

1. Unit 1
Task 1+2
Pre-Production Report
Type of Production
For this unit, I am using the coursework and stop motion from unit 33. Unit 33 requires us to create
a 30 second animation advertising a new kids TV show that promotes healthy eating. It is intended
to be a pilot so it can become an episodic series. The pilot is supposed to show the transformation of
the main character and start a thought process to continue the story after the pilot.
Description
The Animation is going to be part of a campaign to promote healthy eating to a young audience. So
our animation is as follows:
A little boy is walking down the street. He decides to take a shortcut down an alley and is jumped
upon by an evil Cake and Cookie. The little boy is chased through the streets until he hides in green
grocers. The Cookie and Cake have him cornered. He picks up an apple and eats it. He turns into a
Superhero and flies off into the sunset.
Now, this is proposed to last 30 seconds and is aimed at an audience where the age ranges
from 3-10, that is why the story line is simple and straight forward.
Finances
The BBC is funding the production and providing most of the resources, materials and equipment. A
figure has not been decided. While an official figure has not been decided, our own estimate would
be around £1500-£3000* (See breakdown).
Description of Job Roles
Director:
The Director oversees the production, provides the brief and puts in his opinion. The director creates
the idea from the brief and explains and develops the idea with the crew
Animator:
The animator has the job of positioning the models for each Frame/Picture. Their job is entirely for
the visual parts of the production. Animators sometimes use computer programs to animate but
they also use more old fashioned techniques like stop motion and Flip books.
Editor:
The editor, as the name would suggest, edits the footage and other aspects to leave out the
irrelevant footage as well as matches the music or audio to the footage. Usually on a big production
or TV programme, multiple editors are used, either to get the footage edited together and ready for
display faster or each editor has a single job. For instance, one would edit the audio while another
would edit out footage.
1 Chris McCloskey

2. Unit 1
Task 1+2
Storyboard artist:
The Storyboard artist is given a brief by the Director and the artist has to create a detailed
storyboard to illustrate the brief. The Director can then use this to show the crew working on the
animation how he imagined and wants the final outcome to be like.
Location
The location for the production will be within Cheadle and Marple 6th College (Cheadle campus). The
animation will be filmed, edited and recorded in the IT suite.
Time
The pre-production deadline was agreed to be on the 14th of December 2011 and the Animation
itself will be delivered on the 11th January.
Materials
For the majority of our animation, we are using modelling clay. Along with a Kodak EasyShareM340,
with a tripod. For post-production we have a selection of Microphones and headphones. The
software we are using to record audio with is Adobe SoundBooth and to edit the footage together,
we are using Adobe Premier Elements.
*Equipment costs
With our project being a Stop motion and not a TV Documentary, TV cameras and boom
microphones are not required. However there is still some specialised equipment that is a necessity.
Camera: Canon EOS-550D DSLR
£435.00
Lights: Felloni Tecpro LED Panel
£495.00
Microphone: Rode NT1A Studio Condenser Microphone
£139.00 + Pop Filter = £190.00
Tripod: E-Image 7063-C2 Tripod System
£495.00
Plasticine: £250-£350
Set (cardboard): £40
Total: Up to £2144
Possible contracts
2 Chris McCloskey

3. Unit 1
Task 1+2
With regards to contracts we were working as Freelance Animators and we had to work as and when
we were needed. This gave us a little leeway to experiment and refine our style and animating
technique. As Freelance animators we are not entitled to pensions/sick and holiday pay but within
the time permitted that should not be a problem/concern.
Legal implications
Our animation has no legal infringements because we created all of our effects and content.
There have been incidents in the past where companies and organisations have got into legal battles
over free audio clips and sound effects, where one company has used another’s un-copyrighted
content and then backtracked and tried to copyright that content.
We have avoided that by using royalty free sound clips for the effects we could not produce
ourselves. Choosing Royalty free effects means that nobody owns them but no one can copyright
them either, thus avoiding the situation above.
3 Chris McCloskey