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Building taxonomies lessons learned

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Taxonomy lessons learned from building taxonomies.

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Building taxonomies lessons learned

  1. 1. Building Taxonomies: Lessons Learned Theresa Putkey, Information Architect & Taxonomist tputkey@keypointe.ca @tputkey www.keypointe.ca slideshare.net/tputkey
  2. 2. In This Talk... Three ways to make taxonomy development work more effective: 1. Consider next steps in design 2. Take into account the abilities of the team and technology 3. Think strategically before diving into design
  3. 3. Next Steps in Design
  4. 4. Next Steps In the short term, how will taxonomy be used in current design? In the long term, how can taxonomy improve the experience?
  5. 5. The Near-Basic Project Situation Customer strategy forcing an inward facing company to be more outward and customer-centric Website reflects internal organization that customers don’t understand
  6. 6. The Near-Basic Project Lessons Learned What we consider “basic” to a CMS implementation isn’t well understood by non-taxonomy experts (including those in the UX space) A good CMS may not be well implemented or easily updated Advocate, advocate, educate!
  7. 7. Team and Technology Capabilities
  8. 8. Be Realistic Be realistic about team skills and what can be done in the supporting technology Make short and long term plans based on skills and skill development
  9. 9. The Basic Project Situation Re-doing a Support website Customers complain they can’t find information on the website Call centre seeing a lot of volume for questions that can be answered online
  10. 10. The Basic Project Lesson Learned No matter how wonderful taxonomy is and despite training, others will ignore it/you if it’s not in their paradigm Technology capabilities were lacking Could have corrected their design or made a taxonomy to support them
  11. 11. Think Strategically
  12. 12. Think Strategically Before diving into design, think strategically about what the business needs to do: Do research with stakeholder and user interviews Use Findings, Possibilities, Conditions, Barriers, and Effort
  13. 13. A possibility is essentially a happy story that... helps people discuss what might be viable but does not yet exist. Bringing Science to the Art of Strategy - HBR http://hbr.org/2012/09/bringing-science-to-the-art-of-strategy/ar/pr What is a Possibility?
  14. 14. Conditions Needed Barriers Efforts to Overcome Possibility: Findings to Support What themes came up during the stakeholder and user interviews and audit to support possibility? What is needed to make the possibility a reality? What is preventing you from making the possibility a reality? What tasks are needed to achieve the possibility?
  15. 15. The More Advanced Project Situation Shrinking budgets means company needs to market products and services more efficiently Taxonomy limitations are affecting company’s ability to personalize content and display content based on behavioural analysis
  16. 16. Possibility: Taxonomy Supports Personalization Findings to Support Taxonomy is up to date, which makes it hard to tag correctly Users look at fewer topics than they are interested in Can’t track behaviour by topic Conditions Needed Barriers Efforts to Overcome Taxonomy needs to be up to date Not aware of terms users use User research (surveys, interviews) Lack of resources to update taxonomy Need budget, resource (hire or train) Lack of governance to keep taxonomy up-to-date long term Research governance needs and implement governance Software allows for behavioural analysis This software is not currently available Implement software with IT support
  17. 17. The More Advanced Project Lessons Learned Using Findings & Possibilities shows what taxonomy effort is needed, what initiatives the taxonomy can support, and the development work needed It’s awesome when people use taxonomy properly,and want to be better at it
  18. 18. We Covered... Three ways to make taxonomy development work more effective: 1. Consider next steps in design 2. Take into account the abilities of the team and technology 3. Think strategically before diving into design
  19. 19. My Info Theresa Putkey tputkey@keypointe.ca www.keypointe.ca @tputkey ca.linkedin.com/in/tputkey 604 563 6317

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