Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Check out these helpful links:The handouts: http://bit.ly/SmartStartsNCCUThe full packet: http://bit.ly/SmartStartsMore ti...
Smart StartsMake your point. Make it fast. Make it matter.     Content copyright 1995-2012, Teaching That Makes Sense, Inc.
Objectives
ObjectivesUnderstand the key elements ofsuccessful business writingLearn a strategy for planning anddrafting business cont...
Writing is a core competency. Business communication is a key tool in changing behaviors and mindsets, influencing policy,...
Effective business writing:Is conciseUses examples, evidence& explanationsBegins & ends strongHas a clear call to action  ...
TheContent-Purpose-Audience        Strategy               TM
Use the C-P-A to create:Analyses & case studiesCorrespondenceCover lettersMemos & emails                          Informat...
Content-Purpose-Audience Strategy                              TM                        Content    Main Idea             ...
Content: The Main IdeaThe most important thing you want theaudience to know.If you could only say one thing aboutyour topi...
Content: Key DetailsThe evidence, examples andexplanations that support your MainIdea or answer Questions.
AudienceWho are you trying to persuade orinform and what questions or objectionswill they have?
Purpose: Your Call To Action  What do you want people to think or  feel?  What do you want them to do?
How to put it all together
Ways to structure your piece
Ways to structure your pieceMain Idea-Key Details-DoThink-Key Details-DoKey Detail-Main Idea-KeyDetails-Think-DoQuestion-K...
Now you try it!
Questions?
Get the workbook! Download our 15-page workbook that includesthe C-P-A and other business writing strategies        and st...
Smart Starts: The C-P-AMake your point. Make it fast. Make it matter.       Copyright 1995-2012, Teaching That Makes Sense...
Upcoming SlideShare
Loading in …5
×

Smart Starts: A business writing strategy

1,144 views

Published on

This deck outlines how to use the Content-Purpose-Audience Strategy to create almost any kind of business writing you need, from reports to case studies.

Published in: Business, Education
  • Login to see the comments

Smart Starts: A business writing strategy

  1. 1. Check out these helpful links:The handouts: http://bit.ly/SmartStartsNCCUThe full packet: http://bit.ly/SmartStartsMore tips: http://www.thewordfactory.com
  2. 2. Smart StartsMake your point. Make it fast. Make it matter. Content copyright 1995-2012, Teaching That Makes Sense, Inc.
  3. 3. Objectives
  4. 4. ObjectivesUnderstand the key elements ofsuccessful business writingLearn a strategy for planning anddrafting business content
  5. 5. Writing is a core competency. Business communication is a key tool in changing behaviors and mindsets, influencing policy, driving innovation and building support.
  6. 6. Effective business writing:Is conciseUses examples, evidence& explanationsBegins & ends strongHas a clear call to action Sticks to the facts Makes a logical argument Uses correct grammar, etc.
  7. 7. TheContent-Purpose-Audience Strategy TM
  8. 8. Use the C-P-A to create:Analyses & case studiesCorrespondenceCover lettersMemos & emails Informational content Project plans Reports Slide decks Vision/mission statements
  9. 9. Content-Purpose-Audience Strategy TM Content Main Idea Key Details Purpose Think Do Audience People Questions Download a blank organizer here: http://bit.ly/SmartStarts.
  10. 10. Content: The Main IdeaThe most important thing you want theaudience to know.If you could only say one thing aboutyour topic, what would that be?
  11. 11. Content: Key DetailsThe evidence, examples andexplanations that support your MainIdea or answer Questions.
  12. 12. AudienceWho are you trying to persuade orinform and what questions or objectionswill they have?
  13. 13. Purpose: Your Call To Action What do you want people to think or feel? What do you want them to do?
  14. 14. How to put it all together
  15. 15. Ways to structure your piece
  16. 16. Ways to structure your pieceMain Idea-Key Details-DoThink-Key Details-DoKey Detail-Main Idea-KeyDetails-Think-DoQuestion-Key Details-Think-Do
  17. 17. Now you try it!
  18. 18. Questions?
  19. 19. Get the workbook! Download our 15-page workbook that includesthe C-P-A and other business writing strategies and step-by-step instructions. http://bit.ly/SmartStarts margot@thewordfactory.com
  20. 20. Smart Starts: The C-P-AMake your point. Make it fast. Make it matter. Copyright 1995-2012, Teaching That Makes Sense, Inc.

×