Content Management: Plan, Use and Maintain Tom Patros NimbleUser
Are you... <ul><ul><li>reviewing your organization's content strategy? </li></ul></ul><ul><ul><li>planning a web site rede...
We'll cover... <ul><ul><li>Considerations when selecting a CMS to match your people, your budget and your content </li></u...
Vocabulary Lesson... <ul><ul><li>Content Strategy - an organization's approach to providing relevant, useful, efficient, a...
Planning : Your Org <ul><ul><li>Strategy </li></ul></ul><ul><ul><li>Size </li></ul></ul><ul><ul><li>Savvy </li></ul></ul><...
Planning : Your Content <ul><ul><li>Production (what you create) </li></ul></ul><ul><ul><li>Strategy (why and how you crea...
Planning : Your Budget <ul><ul><li>Free (Open Source) </li></ul></ul><ul><ul><li>Hosted (Subscription) </li></ul></ul><ul>...
Planning : Technology <ul><ul><li>CMSs share 75% of the same functionality * </li></ul></ul><ul><ul><li>How usable are the...
Using : Access <ul><ul><li>Security </li></ul></ul><ul><ul><li>Permissions </li></ul></ul><ul><li>Content Strategy Conside...
Using : Process <ul><ul><li>Workflow </li></ul></ul><ul><ul><li>Approvals </li></ul></ul><ul><ul><li>Notifications </li></...
Using : Structure <ul><ul><li>Metadata </li></ul></ul><ul><ul><li>Categorization </li></ul></ul><ul><ul><li>&quot;Structur...
Using : Production <ul><ul><li>Writing </li></ul></ul><ul><ul><li>Styling </li></ul></ul><ul><ul><li>Validating </li></ul>...
Maintaining <ul><ul><li>Scheduling </li></ul></ul><ul><ul><li>Reporting </li></ul></ul><ul><ul><li>Auditing </li></ul></ul...
Maintaining : Looking Into the Org <ul><ul><li>Policies and procedures </li></ul></ul><ul><ul><li>Newsletters </li></ul></...
For Example : Epilepsy Foundation <ul><ul><li>Small. Small. Small. </li></ul></ul><ul><ul><li>No web presence or control o...
For Example : City of Rochester <ul><ul><li>Communications + IT Departments </li></ul></ul><ul><ul><li>~18 Departments </l...
CMS supports your Content Strategy <ul><ul><li>Helps your org develop content that is  relevant  to constituents </li></ul...
Thank You! <ul><li>Tom Patros, NimbleUser </li></ul><ul><li>[email_address] </li></ul><ul><li>@tompatros </li></ul><ul><li...
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Content Management: Plan, Use, Maintain

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A review of considersations when planning, implementing and maintaining a content management system.

Presented by Tom Patros at Untech10

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Content Management: Plan, Use, Maintain

  1. 1. Content Management: Plan, Use and Maintain Tom Patros NimbleUser
  2. 2. Are you... <ul><ul><li>reviewing your organization's content strategy? </li></ul></ul><ul><ul><li>planning a web site redesign? </li></ul></ul><ul><ul><li>in the middle of a CMS implementation? </li></ul></ul><ul><ul><li>maintaining an existing web site with a CMS? </li></ul></ul>
  3. 3. We'll cover... <ul><ul><li>Considerations when selecting a CMS to match your people, your budget and your content </li></ul></ul><ul><ul><li>CMS features to support your org's processes and content strategy </li></ul></ul><ul><ul><li>Approaches to maintaining and reusing your content and CMS </li></ul></ul>
  4. 4. Vocabulary Lesson... <ul><ul><li>Content Strategy - an organization's approach to providing relevant, useful, efficient, and comprehensive content that reflect's the organization's vision. </li></ul></ul><ul><ul><li>CMS - Content Management System - an application that enables users to create, organize and maintain content, typically for a web site. </li></ul></ul>
  5. 5. Planning : Your Org <ul><ul><li>Strategy </li></ul></ul><ul><ul><li>Size </li></ul></ul><ul><ul><li>Savvy </li></ul></ul><ul><li>Savvy isn't technical, it's editorial. </li></ul>
  6. 6. Planning : Your Content <ul><ul><li>Production (what you create) </li></ul></ul><ul><ul><li>Strategy (why and how you create it) </li></ul></ul><ul><ul><li>Inventory (what you have) </li></ul></ul><ul><li>Planning a web project is all . about . content . </li></ul>
  7. 7. Planning : Your Budget <ul><ul><li>Free (Open Source) </li></ul></ul><ul><ul><li>Hosted (Subscription) </li></ul></ul><ul><ul><li>Commercial (Licensed) </li></ul></ul><ul><li>Operating costs... </li></ul>
  8. 8. Planning : Technology <ul><ul><li>CMSs share 75% of the same functionality * </li></ul></ul><ul><ul><li>How usable are these 75%? </li></ul></ul><ul><ul><li>What is the other 25%? </li></ul></ul><ul><ul><li>Many definitions of &quot;customization&quot; </li></ul></ul><ul><li>* per the Tom Patros Statistics Institutes of Hunches </li></ul><ul><li>WYSIWYG. Metadata. Taxonomy. Organization. </li></ul><ul><li>They all got 'em. </li></ul><ul><li>You might not need 'em. </li></ul>
  9. 9. Using : Access <ul><ul><li>Security </li></ul></ul><ul><ul><li>Permissions </li></ul></ul><ul><li>Content Strategy Considerations: </li></ul><ul><li>Streamlining production. </li></ul><ul><li>Saving users from themselves. </li></ul>
  10. 10. Using : Process <ul><ul><li>Workflow </li></ul></ul><ul><ul><li>Approvals </li></ul></ul><ul><ul><li>Notifications </li></ul></ul><ul><li>Content Strategy Considerations: </li></ul><ul><li>Define process. </li></ul><ul><li>Ensure visibility. </li></ul><ul><li>Promote inside and out. </li></ul>
  11. 11. Using : Structure <ul><ul><li>Metadata </li></ul></ul><ul><ul><li>Categorization </li></ul></ul><ul><ul><li>&quot;Structured&quot; Content </li></ul></ul><ul><li>Content Strategy Considerations: </li></ul><ul><li>Create relationships. </li></ul><ul><li>Make content findable. </li></ul><ul><li>Support multiple types of content. </li></ul>
  12. 12. Using : Production <ul><ul><li>Writing </li></ul></ul><ul><ul><li>Styling </li></ul></ul><ul><ul><li>Validating </li></ul></ul><ul><li>Content Strategy Considerations: </li></ul><ul><li>Manage layout / branding. </li></ul><ul><li>SEO. </li></ul><ul><li>&quot;Clinical&quot; correctness of content. </li></ul>
  13. 13. Maintaining <ul><ul><li>Scheduling </li></ul></ul><ul><ul><li>Reporting </li></ul></ul><ul><ul><li>Auditing </li></ul></ul><ul><ul><li>Repurposing </li></ul></ul><ul><ul><li>Tracking </li></ul></ul><ul><li>Content Strategy Considerations: </li></ul><ul><li>Editorial calendar. </li></ul><ul><li>&quot;Bundled&quot; content. </li></ul><ul><li>Regular review. </li></ul><ul><li>Presentations > Blog Post > Tweets > Comments </li></ul>
  14. 14. Maintaining : Looking Into the Org <ul><ul><li>Policies and procedures </li></ul></ul><ul><ul><li>Newsletters </li></ul></ul><ul><ul><li>Revisions </li></ul></ul><ul><ul><li>Making content accessible </li></ul></ul><ul><li>Your content doesn't start at the web site. </li></ul><ul><li>Your content doesn't stop at the web site. </li></ul>
  15. 15. For Example : Epilepsy Foundation <ul><ul><li>Small. Small. Small. </li></ul></ul><ul><ul><li>No web presence or control of content. </li></ul></ul><ul><ul><li>Just wanted to get online. </li></ul></ul><ul><ul><li>Webs </li></ul></ul>
  16. 16. For Example : City of Rochester <ul><ul><li>Communications + IT Departments </li></ul></ul><ul><ul><li>~18 Departments </li></ul></ul><ul><ul><li>Taxonomy, Metadata </li></ul></ul><ul><ul><li>Security </li></ul></ul><ul><ul><li>Approvals </li></ul></ul><ul><ul><li>Ektron </li></ul></ul>
  17. 17. CMS supports your Content Strategy <ul><ul><li>Helps your org develop content that is relevant to constituents </li></ul></ul><ul><ul><li>Makes content useful to humans and machines </li></ul></ul><ul><ul><li>Provides an efficient creation and maintenance process </li></ul></ul><ul><ul><li>Give a comprehensive view into content across the organization </li></ul></ul>
  18. 18. Thank You! <ul><li>Tom Patros, NimbleUser </li></ul><ul><li>[email_address] </li></ul><ul><li>@tompatros </li></ul><ul><li>Link to this presentation will be posted on Twitter </li></ul><ul><li>#nimble #untech10 </li></ul>

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