BrandStoryPH Execution Strategies: Building the BrandStoryPH Team and Expertise focus one campaign at a time

1. BrandStoryPH
Execution Strategy

2. EXECUTION STRATEGY
1. Understand the Project.
Brand Orientation
Available SWOT/Competitive
Analysis for Digital Maturity
Buyer Persona/User Profiles
(IF UNAVAILABLE, can be
packaged as a separate Service)

3. EXECUTION STRATEGY
2. Set Project Mandate.
Content Plan / Strategy
Target Audience and Key Objectives
Media Channels
Resources and Budget
Timeline + Content Calendar
Measurement KPIs: Reach,
Engagement, Acquisitions,
Conversions, Loyalty
Communication and Review
Prosesses

4. EXECUTION STRATEGY
3. Service Solution
Cycle/Coverage
Social Media Listening
Content Development
Community Engagement
Influencer Program / Thought
Leadership
Data and Analytics
Lead Nurturing
Full Creative Process Outsourcing

5. EXECUTION STRATEGY
4. Determine Content Formats
Context-sensitive, persona-driven, market-segmented
Text-rich versus more visual stories – infographics, social posts, slideshows
Interactive content: crossword puzzles, quizzes, surveys, polls, Q&A, choose-your-own-
adventure games, calculators.
Mobile: Location-Specific, Mobile Surveys, Quizzes
Videos (Tutorials, Webinars, Sales Pitch)
Infographics, Articles/Blogs
White Papers, Case Studies
Interactive Paid Ad content

6. EXECUTION STRATEGY
5. Data and Analytics
Channels
Directories
Industry-focused
Interactive Reviews, Surveys, etc.
6. New Product Development
AI Chatbots
360 Videos, Drone
Livestream

7. EXECUTION STRATEGY
7. Organizational: Rise of Product
Marketers
Shared support but focused on
mastered industries
Brand expertise
Knowledge management system
Process streamlining
Skills matrix

8. RESOURCE STRATEGY
Product/Client Manager (Customer success, client relationship, brand/account
growth, (new) product expertise)
Product Marketers (Portfolio --> product development to activation)
Content Manager (Cohesive brand/content ideation, user experience, client-team
advocate, team management)
Editor (Technical/grammar/B2B content expertise, sets content calendar, style
guides, writing standards)
Senior Writers (Brand advocates, ideally technical writing, marketing
commmunications focus)

9. EXECUTION STRATEGY
Creative Director (Cohesive brand/creative ideation, user experience, client-team
advocate team management)
Senior Graphics Artists (Brand advocates, enterprise focus)
Video / Multimedia (Eye for emerging technologies--Drone, 360, Livestream)
Data Science Team
Inbound Team: SEO, LeadGen, HTML
Mobile Team: HTML, Mobile, Apps
Email Team: ESP, Gateway, Integration
AI Team: AI, AR, VR Integration

10. CAREER / TRAINING STRATEGY
Brand/Account: Brand Bible, Social Media Policy/Guidelines, Brand
--> Portfolio Management,
Content: B2B Content Marketing 101, Content Formats,
Tech/MarCom Focus, Style Guides, Writer --> Editor --> Content
Manager
Creative: Graphics, Multimedia, Videos, Styles, Methodologies,
Technological advances
Data Science: Interactive Content, Chatbots, AI, AR, VR, Other B2B-
relevant emerging technologies

11. EXECUTION STRATEGY
Industry Focus: Understanding B2B, SME Concerns, Personas and Consumer
Decision Journey
Tools/Content Format: Development/Editing, Automation, Proprietary-->Product
SaaS
Editorial/Leadership/Product/Industry: Vertical to horizontal career growth
Operational: Content, Creatives, Data Science, Mobile, Product Marketing, New
Products Management