The poster focuses on the four main characters from previous "Ice Age" films. It uses a simple blue and white color scheme and large font to prominently display the film title. Minor details like the subtitle "Continental Drift" being placed vertically help distinguish this film without drawing too much attention away from the characters, which are central to engaging young viewers. Overall, the poster prioritizes recognizable characters from the franchise over intricate details, aiming to attract fans through familiarity and simplicity.

1. Analysis of film posters
The purpose of a film poster is to raise awareness about the release of a film. It should
include the basic information such as:
• The films name
• The release date
• The main actresses/actors names
• A quote/catch line that sums up the film
• The film companies name
They may also include:
• A picture that represents the film
• Colours that represent the genre/theme of the film
• A reason to go and watch the film
• The British Board of Film Classification certificate
• The directors name/ credits of people who did a lot of the background work (e.g.
costume design)
• A unique selling point

2. By one of his eyes being a
different colour, it implies there
is something different about
him. He is presented as being
superhuman, which tells us he
may have a power or something
mysterious about him. It is also
an indication of the films genre
being science fiction.
The names of the actors who are
going to play the main parts in
the film. This will also mean that
anyone who is a fan of their work
is then likely to go and view the
film.
We can instantly tell he will be the main
protagonist due to him dominating the
poster. Ashton Kutcher is also a popular
American actor, and therefore usually
plays main parts in films.
This has been put in bold so that is
can be clearly seen amongst the
other writing. By not having a set
release date it means it will be
more anticipated and that people
are more likely to do more
research into it or follow its
marketing until they find out.
CHANGE ONE THING…CHANGE
EVERYTHING. The tagline is written in
capital letters, this highlights the
importance of the change that has to
made whilst leaving an element of
mystery. It also implies that the movie
will be focused on the main character
trying to resolve a problem that is having
a serious negative effect on him or
someone/something close to him.
The poster includes the films website
which is likely to include extra
information like cast interviews or a
film summary that will entice people
into then going to watch the film.
The credits are placed around
the poster. This allows the
focus to be on the
picture, actors names, film
name and tagline. It also
means that the poster does
not look overcrowded so that
people will be more likely to
stop and quickly read it.
The positioning of the characters face
suggests they are in an intimate
relationship and have a deep
connection with one another. However
they are not in one picture together, or
looking into each others eyes so it
implies there is something distancing
them, which is possibly what the tagline
is referring to.
The contrasting colour scheme of white
fading into blue then black presents
them both as natural looking. It leaves
their faces looking bare and exposed
which could be an indication of their
characteristics. It reinforces the science
fiction genre whilst also portraying
them as having a purity to them or their
relationship.
The close up shots of their faces adds
a depth to the poster and tells us that
we will be getting to know them/the
protagonist on an extremely personal
level. Possible being exposed to many
problems, emotions and thoughts.
The title is in red which implies that ‘The Butterfly
Effect’ is something negative. It stands out amongst the
black, blue and white background putting an emphasis
on it. The font if clear and easy to read and adds a
slight thriller effect to it. Suggesting there will be
tension and possibly jumpy scenes.

3. The posters main selling point is the element of mystery it has. It does not include
information such as the films rating or review quotes, which help to reinforce the
mystery of it. The simplicity of the poster implies that its target audience is 15 years old
and over, this is because it does not include anything that suggests extreme violence, or
gore that would be usually aimed at those 18 and over.
Positives: It is primarily visual which is ideal for a film poster as people generally do
not want to have to read a lot of writing in order to find out the basic information.
Ashton Kutcher is easily identifiable and in 2004 when it was released he had a large
following. It also means those who may not be a big fan of his will also recognise
him, look at the rest of the poster and then possibly take an interest in the film.
Negatives: The lack of colour may cause many people to dismiss it, especially if they
are flicking through a newspaper or walking past it quickly as it is not eye capturing.
Also the fact it does not reveal much may mean that people will not automatically
understand what it is about, and therefore will not take an interest in going to see the
film.

4. ‘Terminator’ and ‘Titanic’ were both
extremely successful films. By stating that
the same director it means those who are
fans of those films or the director will be
enticed into watching ‘Avatar’, as it
implies it will also be a success.
The presence of a human tells us that the whole
film wont be an animation, and that there will be a
connection between the animated world and the
real world.
The directors name is placed on the poster to
not only credit his work, but also grab the
attention of anyone who appreciates any
previous work he has done.
The alien like creature and the
scenery below tells us it will involve
animation. It also informs us of the
films genre, a science fiction.
The image here implies that the film is going to
be set in a mystical, enchanting place. The
person riding the large bird tells us they have a
more natural way of life. The fact it is in the
centre of the poster implies it will be used a lot
during the film.
The mans facial expression presents him as
being brave, strong and smart. This heroic
presentation on the poster informs us that
he will have an important role in the
film, and is likely to be the brains behind an
operation of some sort.
The font reflects the sci-fi genre
whilst keeping with the blue
coloured theme. It is all capitalised
which emphasises it causing it to
stand out. It is also clear, and easy to
read which is ideal as it means
people will be more likely to
remember the films name.
The colour blue is prominent, and is the
colour that is associated with the film. It
connotes wisdom, faith, heaven and
loyalty, which could be used to describe
the relationships/ characteristics of those
in the film.
By stating it can be viewed in 3D it will draw in a wider
audience, especially those who enjoy the 3D
experience. It will also attract those who have not yet
been to see a 3D film and may want to experience it
for the first time. It also tells us that the film will
contain a lot of action, and will be quite high paced.
The credits and production companies
that were involved in the making of the
film. If people see a company/ person
who’s work they enjoy, they are then
more likely to go and watch the film.
The integration of the colour orange softens the
poster and creates a more relaxing atmosphere.
It connotes joy, creativity and determination.

5. The posters main selling point is that it is a sci-fi animation that is targeted at
teenagers and adults. By the quality of the graphics and choice of colours we
can immediately tell that it is not aimed at children, which is unusual for an
animation. This gives it a unique selling point and will entice many people.
Positives: The poster includes a lot of detail without looking cluttered
and introduces us to the type of world the film will be based in.
However, although it gives us a slight incite, it still retains an element
of mystery. We have no idea what the blue woman is on the left, or
what her relationship is to the man.
Negatives: It doesn’t include any ratings or taglines which means people
aren’t given an incite to the quality of the film, or what it may be about.
The lack of clarity may mean many people wont bother to then go and
watch it as it may not leave them with unanswered questions.

6. The shadow tells us that there will be a spirit
present, and confirms why there is a rope
hanging from the tree. We can tell from the size
and shape of the shadow that it’s the spirit of a
young female.
The font is simple and easy to read, making it
look more professional. The plain background
and the fact it’s in capitals subtly draws
attention to it so people will be more likely to
focus and remember the films name.
The rope tells us there has been/will be a death
that will play a primary part in the film. It also
adds an element of mystery, and helps inform
us that the genre will be a thriller/horror.
This will entice fans who are fans of the films or the
director. It also informs us the level of quality we should
expect from the film.
The tree takes up the majority of the
poster, this tells us that it is extremely
significant and implies that an event that
happened there is the core of the film.
It informs us of the release date in a larger font so it can
be found easily and so people have time to plan to go
and see it.
The house is at the centre of the
poster, highlighting it’s importance. It is an
old looking house which implies that it is
likely to be haunted and will also be where
the majority of the film is set.
Information such as the production companies
and the credits are in a smaller font so it keeps
the attention on the more important information
people will want to know.
By stating that it is based on a true story it adds
an element of fear. Thrillers/Horrors want
people to leave feeling slightly shaken, and by
saying that what they have just watched has
happened it real life it makes people believe it
could also happen to them.
By placing this directly under the films name it
means it will be the second thing people
read, before they go on to look at the picture
below. This adds a sense of mystery to the
poster and will leave them with questions that
can only be answered by watching the film.
The trees in the background tell us that it is likely to
be a secluded house by the woods. This follows the
conventions of a thriller/horror, as the woods have
connotations with spirits, deaths and fear.
The grey sky sets the mood as being
dull, negative and miserable, possibly being
reflective of the characters emotions.
Fog has connotations of mystery, danger and general
feeling of insecurity. It also makes it harder to see
what’s in front of us, this connects with the idea of
not always being able to see danger.
The colour scheme portrays the atmosphere as
lifeless through the use of dull, bland colours
such as grey, brown and the dark green grass.

7. The whole poster has been created to follow the convention of mystery
that is present in films of this genre. We are not presented with any of
the characters, the only form of ‘life’ we are made aware of is the
shadow.
Positives: The mood is immediately set through the use of dull colours
and the presence of the fog, rope, old house and woods. This makes the
genre easily identifiable and will capture the eye of anyone who is
particularly interested in horror/thrillers. There is also a strong element
of mystery, which may cause people to then watch the trailer, and then
the film.
Negatives: We are only presented with a stereotypical setting, and no
main characters. This means people may not see a unique selling point
in it, as it is unlikely they will research into the story behind the tagline.
There may be to much mystery for some who will then decide they do
not want to risk not enjoying it by going to watch it.

8. The tagline is at the top of the page in clear, capitalised
writing and implies that the storyline will involve an older
person pretending to be young again.
Zac Efron is a popular actor who’s fan base is mainly
the age of those the film is aimed at. By stating his
name, and having him on the front cover we know he
will be the main protagonist.
The title is self explanatory, and alongside the
tagline it gives us a small summary of the film.
We are made aware that 17 is the age of his
character and that his age will be the core of the
film.
The bold, capitalised font and use of
red, on the plain white background
immediately captures the eye, and means
people are more likely to remember the
films name.
The release date is clear, in a bold red font so it
can be easily identified. By stating it’s release
date it means people are more likely to plan to
go and watch the film, and builds anticipation.
The plain white background means that the focus is
purely on the protagonist and the writing.
However, the books and bag he is carrying suggests
that it will be set in a school. So although we can not
literally see the setting, we are given props and clues
in the title that set it for us.
The clothes and brief case on the floor
represent the transition from a working
adult, to a teenager. He still has one leg in the
‘adult’ trousers, and one of the ‘adult’ shoes
on. He is walking forward and literally stepping
out of his adult life, to a life he seems to enjoy
more.
The colour scheme is mainly black, white
and red. This is continued in the
protagonists costume. It is not clear why
these colours are chosen, but It could be
to keep the poster simple looking instead
of having a wide range of colours.
The sunglasses and leather jacket have
connotations of being cool and popular.
He enforces this image further with his
confident body language, windswept tie
and smirk.
The full body shot tells us that the film is
not going to be scary, as we do not have a
close up of his facial expression. Instead it
presents the film as being a chilled, family
movie.
The layout of the poster does not follow the conventions of a movie
poster, as it has all the credits etc on the right. They are also written in light
grey which does not stand out. This could be so the image can be clearly
seen, and they are using Zac Efron as their main selling point.
The films website is stated
so that anyone who wants
to know more can find
out by visiting it. It is quite
small, and barely
noticeable when
glancing, showing that
they do not necessarily
regard it as important.

9. The poster is very simple and mainly focuses on the image and the films
name. It uses the actor Zac Efron as the main selling point and gives us
incite of the films storyline.
Positives: It uses the fact it is starring Zac Efron to it’s advantage, knowing
that anyone who is a fan of him and/or his work will go and watch the film.
It is also a quite simple poster, making it easy to focus on the main
information, which is the most important.
By slightly revealing the storyline instead of leaving it more of a mystery, it
allows people to decide then and there if they will be interested in the film.
It also leaves questions such as “How can he been 17 again?”.
Negatives: Those who are not fans of Zac Efron will immediately be put off
as it does not include any of the other characters that might otherwise
persuade them to watch it. The lack of mystery may also put people off as
they may decide to not watch it since they already know the basis of the
film.

10. The characters are central of the poster, which
immediately captures the eye. This is especially
important as their target audience includes very
young children. As they will be unlikely to take an
interests in the writing, it instead captures them
through the image of the popular characters.
As there is more than one ‘Ice Age’ film they have all
been given different names so they can all be
distinguished. Although this is important when people are
speaking of the films, on the poster it is less important as
people are more likely to distinguish them from the
image. Due to this ‘Continental Drift’ has been placed
vertically alongside the film name, but does not include
any colour or anything that will make it stand out.
The same font is used amongst all the ‘Ice Age’ posters for continuity
and so that we will automatically associate it with the film. The title
takes up half of the poster and is in big white writing which replicates
chunks of ice. Although the characters are slightly covering it, due to
the popularity of the previous ‘Ice Age’ films the majority of people will
only have to see the characters to know what the film is.
The facial expression of the
characters, the fact they are on a small
block of ice in the ocean and none of
them are animals that live near the sea
tells us the film will involve them being
in some sort of trouble.
The poster contains the four main
characters who have also been on all of
the other ‘Ice Age’ film posters. By
keeping them on they will attract the
everyone who is a fan of them as
characters.
The blue and white colour scheme reflect the
colours of the habitat they are in. They also
draw attention to the characters as they are both
subtle, light colours.
The flag implies that they have
somehow their boat they were
originally travelling in, and have had
to improvise by instead using the Ice.
The names of the famous people who are the
voices of the characters are included. This is to
attract anyone who is a fan of them, and will
expand their audience. For
example, stereotypically the people who listen
to the artists Drake and Nicki Minaj are not
likely to be in their target audience.
The release date is clear and easy to locate.
This would be particularly important for
people with children and it allows them to
plan a date to watch it ahead of release.
The extra information has been
placed at the bottom of the
poster. This allows the image to
be the main focus.
The website for the film is included
under the date. This means that if
anyone wants to find out any extra
information they can by visiting it. It
is written quite small and does not
stand out, showing that they do not
consider it to be very important.

11. The poster follows a simple colour scheme which follows the ‘ice’
theme and allows the focus of the poster to be the main characters.
The only incite we are given to the storyline is that the characters
are lost and worried at sea, which adds a slight element of mystery
which will entice adults as well as children into seeing it.
Positives: The poster has been kept simple and clear so that there is
only one focus point (the characters). This is effective as it’s target
audience of children won’t be confused and will instantly recognise
what film it is. All the writing is also clear and bold so that it can be
easily seen and read, even from a distance.
Negatives: The fact it only reveals a small amount of the potential
storyline, may mean that people who have seen some/all of the
previous ‘Ice Age’ films may not bother to watch it as they can not
identify what makes this one different or better.

12. The multi-coloured title matches the
background colours behind each character.
This could be to represent each character or
just to make it stand out. It is capitalised
and immediately captures the eye.
By using multiple colours it implies
that the film is going to be upbeat and
exciting. It also reflects the 1960’s
time period it is set in which is
renowned for flamboyant clothing.
The actors names are placed on the poster
by the title so they will be seen. This is to
inform people who is starring in the film as
well as enticing their fans into watching it.
The film is targeted mainly at a female
audience, this is reflected in the posters
use of bright, soft colours such as pink
and light blue.
The characters facial expressions give us an
insight into their personalities. For example the
character Prudy’s stern stare reflects the
miserable, over protective mother she is.
The release date is quite small, but
has been made a bold white so it can
still be seen relatively easily.
The posters layout means the focus is
primarily on the characters and the
films title. These are the most
important things people generally want
to know about the film.
“YOU CAN’T STOP THE BEAT” is
the films tagline and also the
name of one of it’s songs. It is
written in a dark pink which makes
it stand out, It also tells us the film
is going to be an energetic
musical.
Usually the main characters are the main
focus of a film poster, but instead they have
chosen to focus on the popularity of the
actual actors. They have portrayed this
through the size of the rectangle/square their
picture is in.
The black background allows the
writing to stand out, and
emphasises the use of colours.

13. The poster focuses on the characters and title. As the film is a remake it does
not have to give much away about the storyline, as the majority of people
would have already heard of it.
Positives: The use of colour is a good representation of the musical aspect of
the film, and implies it is going to be quite funny and energetic. The title
stands out and the use of colour is likely to attract the eye of many people. It
also includes the pictures of multiple big actors/ actresses, which will attract a
wider audience.
Negatives: By putting the characters in separate boxes instead of having them
all in one image, it makes the poster look quite busy, and has meant a lot of
the writing looks quite squashed at the bottom. There should also be more
emphasis on the release date because if you are looking from a distance it is
not easy to identify.