Profile of Heritage retail chain

1. Presented by Kokora Seth

2. ABOUT HERITAGE GROUP
• founded in 1992 by Sri Nara Chandra Babu Naidu,
• The annual turnover of Heritage Foods crossed
Rs.1606 crores in 2012-13.
• Market presence:
– Andhra Pradesh, Karnataka,
– Kerala, Tamil Nadu,
– Maharastra, Odisha
– Delhi

3. ABOUT HERITAGE GROUP
• Mission: Bringing prosperity into rural families of
India through co-operative efforts and providing
customers with hygienic, affordable and
convenient supply of " Fresh and Healthy " food
products.
• Vision: To be a progressive billion dollar
organization with a pan India foot print by 2020.

4. Sri Chandra Babu Naidu
April 20, 1951 in Naravaripally Village ,
Chittoor District, Andhra Pradesh , India.

5. FOUNDER
• Education:
– school education in Chandragiri
– college education at the Sri Venkateswara Arts
College , Tirupati.
– Masters in Economics from the Sri Venkateswara
University , Tirupati.
• Incline:
Keen interest in rural development activities in
general and the upliftment of the poor and
downtrodden sections of society in particular.

6. FOUNDER
• Awards:
– " Member of the World Economic Forum's Dream
Cabinet" (Time Asia ),
– "South Asian of the Year " (Time Asia ),
– " Business Person of the Year " (Economic Times),
and
– " IT Indian of the Millennium " ( India Today).

7. ADMINISTRATION

8. CURRENT ADMINISTRATION
• Dr. M. SambaSiva Rao, President,
• CA A Prabhakara Naidu, Vice President - Finance
& Accounts,
• Umakanta Barik, Company Secretary,
• K Durga Prasada Rao, Chief Operating Officer -
Dairy
• S Jagdish Krishnan, Chief Operating Officer -
Retail and Bakery Divisions,
• Anil Kumar Srivastava, Chief Operating Officer -
Agri Business Division,

9. BUSINESS UNITS
• DAIRY
• RETAIL
• AGRICULTURE
• BAKERY
• ENERGY

10. FINANCIAL METRICS

11. FINANCIAL METRICS

12. SWOT ANALYSIS
STRENGHT WEAKNESS OPPORTUNITY THREATS
Strong base in
south India
Base line
(farmers)
literacy level
Growing market for
consumption (local and
foreign)
Strong competition
(mother dairy, Nandini
milk)
Integrated
business
Products are
perishable
Ecologic tendency Dependence on weather
for agricultural products
Complementary
business units
Growing purchasing
power
Food inflation
Usage of
technology (ERP
and product tests)
Increasing cost of capital

13. BRING HOME HEALTH AND
HAPPYNESS