Evaluation of the service of Mudra communication through servqual framework

1. Service quality

2. Services
Advertising
Media Planning & Buying
Digital & New Media
Data-driven Marketing
Health & Lifestyle
OOH
Retail Design and Visual Merchandising
Navigation Solutions
Experiential Marketing
Trade Marketing
Youth Marketing
Localisation Pre-Media Services
Content Creation
Strategy and Design Consultancy

3. Service quality dimensions
• Assurance
– Website
– Network
– Clients
– Acquisition by Omnicom
• Reliability
– Timely delivery of work
– Innovation and creativity
– Quality of work

4. Service quality dimensions
• Tangibility
– Equipment used for MR or advertisement
– Friendly working place
• Empathy
– Work closely with clients
– Have at heart to make tangible the wish of
their clients
– Personalized services
• Responsiveness
– Timely delivery
– Attention to customers

5. Awards

7. 2nd advertisement agency in India.
Awards

9. 2011
India's most awarded agency network at Cannes, Spikes
and Abbys among others.
Awards

11. 2012
Adfest (Asia Pacific Advertising Festival) Awards,
maximum number of awards including 3 Silvers and 6
Bronzes.
Awards

13. ABBY award : 33 awards including
2 Golds,
13 Silvers
18 Bronzes.
Awards

15. Awards
2013
Awarded bronze at Adfest
Awarded a bronze at Clio.
Romped home with 17 metals at ABBYs.

18. www.ddbmudragroup.com