Adani group strategic management, introduction, corporate level strategies, swot analysis, etc.

1. CENTRAL UNIVERSITY OF
RAJASTHAN

3. Our Business model is aligned with the
national interest
The back-story to our success is the
growth of India’s middle class.
Their demand for goods and
services places an ever-growing
demand on the nation’s
infrastructure, in terms of ports,
power, water and transportation.
We are building infrastructure to
handle nation’s future needs.
Gautam Adani
Chairman, Adani Group

4. ABOUT ADANI
• Adani Group is Gujarat based Indian conglomerate company
headquartered in Ahmedabad, Gujarat, India.
• It was founded by Gautam Adani, in the year 1988.
• The core businesses of the group are commodities trading, edible
oil manufacturing, Mundra port operations and distribution of
gas.
• Apart from its core businesses, the Adani Group has also
diversified into Real Estate, Ports, Special Economic Zones and IT
enabled services

5. Group Overview
• Revenue :
$11 billion FY2017
• Presence:
50 countries,
70 locations
• Human Capital:
11,000+
• Listed Companies:
Adani Enterprises Ltd,
Adani Ports and SEZ Ltd,
Adani Power Ltd,
Adani Transmission Ltd

6. Resources comprises coal mines and trading,
and will include oil and gas in future;
Logistics denotes a large network of ports,
SEZs and multi-modal logistics, Railways
Energy involves power generation and
transmission and gas distribution.

9. CAPABILITIES
 Starting with the plastic polymer import, it gained a foothold in the
commodities trading business .This large scale trading business
provided Adani Exports with.
 Ability to aggregate demand
 Access large Capital
 Well-oiled distribution mechanism
 Knowledge of international business
 Possible Political connections
 Experience in supply chain management

10. STRATAGIC INTENT
• VISION;-
To be the globally admired leader in integrated infrastructure
businesses with a deep commitment to nation building. We shall be known for
the scale of our ambition, speed of execution and quality of operation
• MISSION;-
To assimilate knowledge, develop capabilities and manage collective
enterprise to profitably tap global business properties for the benefit everyone
associated with adani.
• VALUES;-
Courage: We shall embrace new ideas and businesses
Trust: We shall believe in our employees and other stakeholders
Commitment: We shall stand by our promises and adhere to
high standards of business.

12. CORPORATE LEVEL STRATEGY
Corporate Strategy is the way a company adds value through the
configuration and organization of its multi-market activities
The definition has three important aspects:
Value Addition - the generation of superior financial
performance from
multi-market activities that create corporate advantage
Configuration - the multi-market scope of the corporation
(product/market diversification, geographic focus, and vertical
boundaries)
Organization - the management of the inter-linkages between
businesses
and the head office
The goal of corporate strategy is to build corporate Advantage
so as to

13. MOTIVE FOR DIVERSIFICATION
With the increased export and import, Adani group
was facing port infrastructure problems that affected
its business negatively.
This prompted Adani group to undertake private port development in
Mundra.
Adani group undertook another “related” diversification in SEZ
by developing an integrated SEZ in Mundra so that the Mundra
port could be utilized to the full capacity.
The Adani power plant is located very close to a coal-jetty
which lowers the transportation cost of the raw material. Close
proximity to the sea ensures water for steam generation and
cooling.

16. Adani’s Competitive Advantage

17. PORTER’S FIVE FORCES

18. Porter’s Generic model of
ADANI
 Cost Leadership - Integration
 Product differentiation – High capital intensive projects
 Focus - Infrastructure development

19. SWOT ANALYSIS

20. FUTURE PROJECTS
• 2640 MW Coal based Thermal Power Project at Dahej, Gujarat
through its subsidiary company Adani Power Dahej Limited.
• 1320 MW Coal based Thermal Power Project at Chhindwara,
Madhya Pradesh through its subsidiary company Adani Pench
Power Limited
• 3300 MW Coal based Termal Power Project at Bhadreshwar, Gujarat
through its subsidiary company Kutchh Power Generation Limited
• 100 MW Solar Power Project at Surendranagar, Gujarat through its
subsidiary company Adani Renewable Energy LLP