for engineering students i.e.electrical and mechanical

1. Submitted by:-
Mirza Mohammed Rashid
1102921059
EN 4th Year

2. TABLE CONTENT
 Introduction
 Vision and Mission
 Process
 Mother Dairy Product
 Facts
 Revenue share
 Delhi-NCR Sharing structure
 Capacity
 Strategies
 Product Gallery
 Certificates and Award
 CSR
 Famous Punch line

3. INTRODUCTION
 Set up in 1974 in Delhi under the Operation Flood
Programme.
 Subsidiary of NATIONAL DAIRY DEVLOPMENT BOARD
 Revenue:- 4000 cr
 Employee:- 3000
 Operational Regions:
 Delhi-NCR
 Uttar Pradesh
 Haryana
 Mumbai
 Saurastra
 Andhra Pradesh

4. VISION AND MISSION
 Vision – “Provide quality food and beverages to
consumers at affordable prices while ensuring fair
returns to the producers.”
 Mission – “Mother Dairy’s heritage is intrinsically
linked to the cooperative movement in India. With
determination & pride we will continue to serve our
farmers, rural India & our consumers. Our values
reflect who we are & what we firmly believe in.”

5. MILK PROCESS
RAW MILK
RECEPTION
CLARIFICATION STANDRADIZATION
PASTEURIZATION HOMOGENISATION
DEEP CHILLING DISPATCH PROCESSED
MILK

6. MOTHER DAIRY PRODUCT
 Milk
 Dairy Products
 Ice-Creams
 Edible Oils
 Fresh fruits and vegetables
 Frozen
 Fruits and Vegetables
 Processed Food
 Grocery
 Juice and fruit beverages
 Mineral Water

7. REVENUE SHARES

8. Delhi-NCR SHARE STRUCTURE
 Mother dairy:-68%
 Amul:-8%
 Gopal jee:-4%
 DMS:-2%
 Others:-18%

9. CAPACITY
Indian Market Consumption: 127.9 million ltrs
Mother Dairy production capacity: 4.6 million ltrs
Market share in total: 3.59%
Unorganized Market Capacity: 48.36%
Total Population: 1.24 Billion
Growth Rate of Population is 17%/ Year
Growth Rate of Dairy Industry at 4%/Year
Conclusion : Mother dairy have huge scope for
expansion

10. STRATIGIES
 Focused Approach : Focused on milk for 22 yrs, but now
concentrating on diverse product range from ice cream,
vegetable, oil, water etc.
 Wider Spread : Mother Dairy started operations in Delhi-
NCR region and remained for longer period at same region, but
now exploring new horizons such as Maharashtra, Kolkata,
Saurastra, Andhra Pradesh, Bangalore etc.
 Global Spread : Also Mother Dairy is going global, by selling
its product indirectly to more than 40 countries abroad such as
USA, Europe, Middle East, Russia and Far East Asia.

11. Product differentiation: Mother Dairy is focusing on different
products from oil, frozen veggies, dairy products, fruits and
mineral water.
Smart Marketing: Mother Dairy is now focusing on
communication with consumers, to improve its market share.
Product enhancement : It is continuously trying to upgrade its
product according to taste and preferences of consumers.
.
Quality: Have stringent quality control system, to avoid any
adulteration in its product.

12. PRODUCT GALLERY

13. CERTIFICATES AND AWARDS
 FSSC Certificate
 ISO – 9001:2008, JUNAGADH
 FDA, Mumbai
 ISO 22000, Mangolpuri
 3rd Best Employer of India -World Congress (Apr-2010)
 Dhara - Winner of National Quality Excellence Award
 Safety Innovation Award : 2005
 Best Maintained Plant Award : 2007

14.  Solar panels.
 Rain Water Harvesting.
 Effluent treatment Plant.
C S R
 COW Programme: For Poor people.
 Issuing Franchise to Retired Army Personals.
 Sells 11 lakh ltrs loose milk, reducing plastic usage.

15. FAMOUS QUOTES
 "The country needs you, grow faster”
 "Cheese khao superhero ban jao”
 "Cheese ke saath bees ke cheez”