Mirza Mohammed Rashid
EN 4th Year
Vision and Mission
Mother Dairy Product
Delhi-NCR Sharing structure
Certificates and Award
Famous Punch line
Set up in 1974 in Delhi under the Operation Flood
Subsidiary of NATIONAL DAIRY DEVLOPMENT BOARD
Revenue:- 4000 cr
VISION AND MISSION
Vision – “Provide quality food and beverages to
consumers at affordable prices while ensuring fair
returns to the producers.”
Mission – “Mother Dairy’s heritage is intrinsically
linked to the cooperative movement in India. With
determination & pride we will continue to serve our
farmers, rural India & our consumers. Our values
reflect who we are & what we firmly believe in.”
DEEP CHILLING DISPATCH PROCESSED
MOTHER DAIRY PRODUCT
Fresh fruits and vegetables
Fruits and Vegetables
Juice and fruit beverages
Indian Market Consumption: 127.9 million ltrs
Mother Dairy production capacity: 4.6 million ltrs
Market share in total: 3.59%
Unorganized Market Capacity: 48.36%
Total Population: 1.24 Billion
Growth Rate of Population is 17%/ Year
Growth Rate of Dairy Industry at 4%/Year
Conclusion : Mother dairy have huge scope for
Focused Approach : Focused on milk for 22 yrs, but now
concentrating on diverse product range from ice cream,
vegetable, oil, water etc.
Wider Spread : Mother Dairy started operations in Delhi-
NCR region and remained for longer period at same region, but
now exploring new horizons such as Maharashtra, Kolkata,
Saurastra, Andhra Pradesh, Bangalore etc.
Global Spread : Also Mother Dairy is going global, by selling
its product indirectly to more than 40 countries abroad such as
USA, Europe, Middle East, Russia and Far East Asia.
Product differentiation: Mother Dairy is focusing on different
products from oil, frozen veggies, dairy products, fruits and
Smart Marketing: Mother Dairy is now focusing on
communication with consumers, to improve its market share.
Product enhancement : It is continuously trying to upgrade its
product according to taste and preferences of consumers.
Quality: Have stringent quality control system, to avoid any
adulteration in its product.
CERTIFICATES AND AWARDS
ISO – 9001:2008, JUNAGADH
ISO 22000, Mangolpuri
3rd Best Employer of India -World Congress (Apr-2010)
Dhara - Winner of National Quality Excellence Award
Safety Innovation Award : 2005
Best Maintained Plant Award : 2007
Rain Water Harvesting.
Effluent treatment Plant.
C S R
COW Programme: For Poor people.
Issuing Franchise to Retired Army Personals.
Sells 11 lakh ltrs loose milk, reducing plastic usage.
"The country needs you, grow faster”
"Cheese khao superhero ban jao”
"Cheese ke saath bees ke cheez”