Find out about Service Tire Truck Center (STTC) in these slides and don't forget to visit our website www.sttc.com!

1. Service Tire
Truck Centers
www.sttc.com
www.sttcroadassist.com

2. Service Tire Truck Centers
Founded as Service Tire Company in 1955 by Walter Dealtrey Sr. (1928-2002).
 Management/Ownership Team -
Ronald Bennett – President/CEO – Joined STTC in 1970 as service and
retread shop person and later became President.
Walter Dealtrey Jr. – COO/Sec/Treasurer – Joined STTC in 1986. Spent
10 years in Sales and Store Management before current position.
Focuses on Operations and Financial aspects.
Howie Harding– VP of Sales – Promoted in 2017 after multiple roles within
the sales force.
Dan Watson- VP of Production – Joined STTC in 2016 after 25 years with
Goodyear
Each has years of hands-on experience in all aspects of STTC’s operation and
are committed to its success.

3. Added Services and Products
 Wheel/Powder Coat – Three central
locations. Highest quality. Assembly line,
phosphate treatment, – 450/day, multiple
colors.
 Aluminum Wheel Reconditioning–VIS
Process – Have at two locations
 Mechanical services in many locations
 OTR available for all locations – In House
Repair System.
 Alignment – both Drive-In and Mobile
 Truck routes to supply large fleet accounts

4.  Highly trained and motivated sales force…60+ working
out of their trucks…hands on…little turnover
 Regional Sales Managers (4) to develop salespeople
& work with Branch Managers on operational tasks
 Regional OTR Sales Representatives (3)
 Fleet Sales Managers (3) solicit key accounts both
local and nationally
 Service Trainers (2) – Full-time dedicated to service
training, OSHA compliance, MSHA and TIA
certification.
 Office Trainer – Full-time focused on branch office
billing functions.
 Branch Managers…long time, key people of STTC -
little turnover…well trained in their leadership roles,
dedicated, strong incentive programs.
Organization

5.  Centralized computer system, well-run and
liked. Supplier interfaces, good and timely
information, many automated functions, all
branches on-line.
 STTC On-Line – Allows customers on-line
access to check retread status, new tire
inventory, copies of signed invoices & more
 STTC On-Line – Allows employees to access
inventory & account information after hours.
 Branch inventory sharing…done through
internal delivery system provided to all
branches by STTC trucks.

6. Retread Plants
 Millions produced since 1967
 4M as of 12/10.
 Four plants - Bethlehem & York PA, Millbury
MA, and Millville, NJ.
 All have newest equipment upgrades.
 Well trained retreaders… low turnover.
 Well paid with Piece Rate Pay Plan.
 Low warranty rates - .4%
 Productivity to control manufacturing costs
 BibTeadNext for casing management

7. Training/Personnel Development
 On-Line Training with 40 classes. Many mandatory
for all employees.
 New Hires – Must complete 19 basic sections.
 Service Managers - Annual 2 day training meeting,
 Office Managers – Annual 2 day training meeting.
 Store Managers - Annual 3 day group meetings and
quarterly regional benchmarking meetings.
 Sales Personnel - Semi-annual 2 day meetings (plus
in-house and supplier training programs).
 Continuous Training – Leadership, Selling Skills,
Product Knowledge, Basic Supervision, Service
Training…

8. Insurance/Safety
 Member/Owner of Captive Insurance
company (Raffles Insurance LTD) since 1993
for Auto, Work Comp, & G/L Insurance.
 Rates have increased less than industry
averages. Full-time Safety Manager.
 Employee Safety Program with safety
incentives, penalties, and goals.

9. Sales Strategy
 STTC sales strategy portraits (brands) our company as
providing the most reliable and safe services (Service Is
our Signature) accompanied by high standard quality
products communicated by highly trained personnel;
thus will allow customers to reduce overall tire costs.
 STTC Vision: perceived as the only tire company that can
deliver what we say we can; our brand is service with
quality products.
 Value Perceived by Customers: is one that creates a
benefit through – cost savings, increased vehicle
productivity, increased profit, safety, trustworthy and
their customers satisfaction on execution

10. Sales Strategy
 STTC Philosophy:
Tire Acquisition – Tire Maintenance – Tire Recycling
Sustainable Tire Program: process approach in creating a
consistent execution to the tire program with no variables,
creates a higher customer satisfaction and increased profits
 Customer focus: consultative approach, diagnose sales
opportunity
 Differentiate: customize tire program to each customer and
segment
 Marketing: show ROI, define the ease of implementation,
 Market Share: target fleets which understand value and poses
new business

11. Strengths
 Commitment to quality brand products
– Drives value and loyalty
 Commitment to retreading excellence
– Appearance, durability and performance
 Openness to change
– Willing to listen to the dealers
 Quality field people
– Knowledgeable, strong expectations, head
count